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🍪 Edible & bakeable
🛒 Online/in-store!
🤘 1% sales ➡️ addiction recovery nonprofit
👩‍🍳 Founder: @kels.moreira (11 yrs sober!)
🦈 AS SEEN ON SHARK TANK
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This is freaking HARD. But we’ve never been good at pretending.

I posted today about exactly where Doughp stands: we need someone to buy the brand and give it a next chapter.

$150,000 — and it covers what we owe our creditors, not a payday for anyone. But it’s better than letting this beloved brand quietly disappear. 💜🍪

If you’re reading this, you’re part of why it’s worth saving. 15,000+ of you left reviews. Hundreds of you have told us Doughp showed up on a hard night.

We need serious interest by October 9. Last shipments go out October 27.

Know someone who could give Doughp a next chapter? Send them to iz@doughp.com.

And if you want one more spoonful while there’s still dough on the shelf — it’s all still there. 💜

#longlivedoughp
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We’re having another baby. 🤍

If you’ve followed along, you know over the last two years we experienced three pregnancy losses. What you didn’t see was how hard I was gripping the whole time: the endless hormone testing, the tracking, the early morning temperature checks, the spreadsheets, the trying to control every single variable as if I could force this into being.

In April, Israel and I finally did the one thing I’ve never been good at. We stopped. We surrendered it. We decided to trust God with the outcome, whatever it was going to be… even if the answer was no.

And then things started happening I still can’t fully explain.

A high school friend I hadn’t spoken to in ages sent me a jar of Bible verses and a book on prayer. Minutes after Iz and I had a raw conversation about faith and doubt, she texted out of nowhere: “Stand up and go. Your faith has healed you.” (Luke 17:19)

Days later, Iz was leaving Olivia’s room and he saw a slip of blue paper out of the corner of his eye — one of a hundred in that little verse jar. He opened it. Psalm 113: “He settles the barren woman in her home as a happy mother of children.” He came to show me with tears in his eyes.

And then a few days later our two-year-old, completely unprompted, walked up and put her hands on my belly, and said “Mama, you have a baby in your belly” and leaned down to kiss it. We hadn’t said a word to her.

We let go and let God. And the next month we found out we were pregnant.

Today I’m 12 weeks along. The screenings are showing us a healthy, growing baby. And more than anything I feel grateful — for this baby, for Olivia, for Iz, and for a journey back to faith that helped me stop trying to do it all myself.

I’m not sharing this to say I did it right. I’m sharing it because letting go was the hardest and most healing thing I’ve ever done, and someone out there gripping as hard as I was might need to hear it.

Baby Moreira #2, coming late January 2027. 🥰
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48 hours ago I didn’t know if @doughp was going to make it. Here’s what happened.

#founder #entrepreneurship #smallbusiness #cookiedough #doughp
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