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Luke Free

@drawnbyfree

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The combination and conflict of technology and creativity.
New Media Art . Animation . Earth
@freeform_interactive
@___s___o___a___p___

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Teaser for my latest short film Parasomnia, shortlisted for this years Tropfest but sadly didn't make the finals

Big ups to the crew, hope you like the VHS vibes 📺

Entity @cedar_roppola
Director etc @charltonlansley
Cinematographer @ethanbfilm
Gaffer @t.idgey
Best Boy @josephwlynch
Production Designer @evelyn_laskus
Art Assistant @specular.e.rubecula
Sound Deisgner @jordanwelsh__
VFX Artist @drawnbyfree
Screen Graphics @jermujuice

#filmmaker #vhs #shortfilm🎞📽⚡️ #liminalspacecore #sleepparalysis

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☁️ Let’s peel back the curtain on the making of @eva Eclipse Collection, a world designed to move as softly and beautifully as the sofa itself.

For this project, our goal was to craft a visual story that felt true to Eva’s design philosophy: real, adaptable, and made for everyday living. We built a 3D world that seamlessly blended between the two mediums, elevating the sofa’s character through light, texture, and motion.

It began with an animatic, a rough but essential blueprint that helped visualise pacing, light, and rhythm before production began. This stage ensured early alignment on creative direction without polished frames holding up the process.
Once approved, our artists refined the 3D models, enhancing their geometry and materials to achieve a tactile, true-to-life finish. The texturing stage followed, simulating fabrics and materials to behave like their physical counterparts. Generating cinematic lighting was key to matching realistic treatments and highlighting the product’s sculptural form.
We then moved into environment building, modelling the architectural setting that placed the sofa in-situ. The space mirrored Eva’s values of calm and comfort, creating an atmosphere that felt tactile and balanced.

Each movement was timed to the soundtrack, creating a quiet rhythm of form, texture, and light.

🎬 Watch the full behind-the-scenes video and see how we built the world of Eclipse. Read the full story, link in bio 🔗

𝗖𝗿𝗲𝗱𝗶𝘁𝘀
Client: @eva
Producer: Monica Ip @monicaipart + Lester Francois @lesterfrancois
Director: Sarah Schwab @schwabsketch
Design: Sarah Schwab
Animation Director: Monica Ip
3D Team: Luke Free @drawnbyfree , Jonny Morfoulis @jonnymorfoulis , Declan Kindness @drzkindness
Editor: Monica Ip
Sound Design: Sarah Schwab

#Creativa #Eva #3DAnimation #MotionDesign #VideoProduction #BehindTheScenes #AnimationProcess #Campaign

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Incoming double gig 花溪FLOWERSTREAM (NZ) and the launch of Freeform (@drawnbyfree @unregistered_master_builder @freej.freej.freej ) on November 8th from 18:30

///// 8 NOV
//// Live Gig 6.30
/// Tickets $22:waged $15:unwaged
// Audio
@brodiemcallister
@huaxiflowerstream
// Visual
@mktempler
//// Afterparty 8.30
/// Donation entry for afterparty (free:gig ticket holders)
// Audio
@phr_sh
@diwan__r
@triggerf1gure
@bevandias
// Visual/interactive
@freeform_interactive

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Design that deserves a world of its own. So we built one. ✨

For the launch of Eva’s new Eclipse Sofa, our task was to create a high-end 3D animation that showcases the versatility of the range’s modular design among five colourways, with artistic flair.

We focused on cinematic lighting and bespoke animations to give the sofa a life of its own ☁️ It’s a quiet story about how our spaces can adapt and flow with us, creating those perfect moments of calm. We’re incredibly proud of the beautiful work that has come out of this creative partnership with Eva.

🎬 Watch the full piece here, and see the beautiful campaign live over at @eva

Credits
Producer: Monica Ip @monicaipart Ip + Lester Francois @lesterfrancois
Director: Sarah Schwab @schwabsketch
Design: Sarah Schwab
Animation Director: Monica Ip
3D Team: Luke Free @drawnbyfree , Jonny Morfoulis @jonnymorfoulis , Declan Kindness @drzkindness
Editing: Monica Ip
Sound Design: Sarah Schwab

#Creativa #EvaHome #3DAnimation #ArtDirection #VisualStorytelling #Cinematic #ModularDesign #DesignInMotion #MelbourneCreative

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Join us this afternoon to see, feel and experience this beautiful work.

Sounds by @itsnovakova Visuals by Freeform @drawnbyfree

@kepk_space @susanlincolnart

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KEPK presents Intercepted by Light: Ryousuke Kiyasu (JP) Xenosine (Naarm) Raquel, Unregistered Master Builder, Susan Lincoln (installation) Freeform (interactive-visuals). Ryosuke will be joining us from the Australian leg of his current world tour for a special one-off audio-reactive performance incorporating 64m of addressable led lighting.

Ryosuke Kiyasu

Ryosuke Kiyasu is a pioneering snare-drum soloist who has redefined percussion since 2003. Alongside his viral 2018 Berlin set (23 million+ views. also featured by BBC News and VICE), he drums for noise-grind duo SETE STAR SEPT, the Kiyasu Orchestra, Keiji Haino’s Fushitsusha, and co-founded Canada’s cult hardcore unit The Endless Blockade. From Überschlag—the world’s largest classical-percussion festival—to Finland’s Outsider Art Festival and Dr. Martens Fest, Kiyasu’s 2022-24 itinerary placed him on premier stages across Europe. His performance film at the 2023 Edinburgh Art Festival sparked art-world buzz, while a capsule line with Swedish label Our Legacy pushed his aesthetic into fashion.
With 200-plus releases spanning solo work and band discographies, Kiyasu continues to tour globally, delivering a singular, high-impact blend of extreme dynamics, physicality, and avant-garde vision that has made the snare drum a headline instrument.

Presale tickets $22
Door Tickets $25
Student/Concession/unwaged $15

For more details or to get involved contact hello@kepk.com.au

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New work with Freeform(@drawnbyfree ) for the 30th anniversary of Logan Art Gallery. Come down Saturday night for live sets from 4pm. We will also be screening a new projection mapping work on the front facade of the gallery, with animations made from works in the collection………………………………With such beautiful weather tonight (hail/rain/wind) we had a hell of a great time with the crew at the gallery and a gazebo. #unregisteredmasterbuilder #freeform #loganartgallery #olympicpool #maintenance #league

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The untold story about Lost City 🌴 @sokobrisbane

Team: 🌆🌴 @theausguy @brettj01 @brianfrizzi_ @dimitrismichasdj @djmilandres @nikolay_raw @nico.maella @txmmytxrner @_michelxn_ @tuuuuuca @isa.bellavianaa @isaido @unregistered_master_builder @drawnbyfree @andres__burgos @lukee_turnbull @basia_ka @suryalorusso @the_angus_wonderland @pancho.pereira @tanafrica_ @mr.sajo @bygslfilms

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Big infrastructure vibe - 21/12/24

soap x Apparatus // Collider

Visuals:
@drawnbyfree
@domotor.kovago

Video by:
@acidicvideo

DJs:
@karishmashuklaa
@pond_fogger
@triggerf1gure
@jaxson.samuels

Sound:
@zane__kirk

Honourable mentions:
The old french guy who thought our set up was sick.

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It’s good to be back. Alongside @apparatus.fm we return.

Join us on 21 Dec from 4PM till late.

An open air location framed by towering projections and a d&b audiotechnik soundsystem to envelop.

Pay the troll toll to enter the portal hole - DM us for passage.

Our voyage will be soundtracked by: @karishmashuklaa
@pond_fogger
@triggerf1gure
@Jaxson.samuels [Roadw3rx]

And illuminated by:
@drawnbyfree & @domotor.kovago

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EᐯEᖇ ᖇEᗩᗪY ᗯ/ ᖇEY ᑕOᒪIᑎO

🎾 Handball competition + music 🎵

Fight for glory (and money) with your friends… but only one can be Ace. Find out how you can win on Humanitix.

Deets:
🛣️ @echoandbounce_
⏱️ 14:00 - 22:00
🗓️ April 07
🎟️ link in bio

With DJs:
🪷 Chantal + Coolhand Luc
🦷 Pond + Ralphalfa
👁️‍🗨️ Rey Colino [Kalahari Oyster Cult]
🌬️ Romiindahouse

Poster by:
Luke Free

See you on the court 🦾

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