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The Dutch Digital Design foundation celebrates the best interactive work from the Netherlands. #dutchdigitaldesign

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In-housing verandert de samenwerking tussen merken en bureaus. En dat biedt volop nieuwe kansen. 💡

Vorige week organiseerden we met @DutchDigital Design de Business Session ‘In-house & Agencies’, met inzichten van @bol (burobol), @Fabrique_agency en @Greenberry_nl.

Steeds meer merken bouwen hun eigen creatieve en digitale teams op. Wat betekent dat voor de rol van bureaus? En waar liggen de kansen?

Na het welkom van mede-bestuurslid Niny Ezinga @noascha (@weareWhizKid) en een introductie vanuit mijn eigen ervaring met de in-house teams van bol en ASML deelden drie sprekers hun ervaringen:

👉 LaurentLubbers (burobol / bol) vertelde hoe hun interne team zo’n 125 projecten tegelijk draait, waarbij technologie en AI helpen om producties schaalbaar te maken. Externe bureaus blijven belangrijk voor extra capaciteit en vernieuwing.

👉 Pieter Jongerius @pieterj (Fabrique) deelde dat inmiddels driekwart van hun klanten eigen in-house capaciteiten heeft. Fabrique helpt deze teams met aanvullende expertise en een frisse blik van buiten.

👉 @AlainDujardin (Greenberry) liet zien hoe zijn bureau klanten helpt bij het opzetten en opleiden van interne designteams. Daarmee verandert ook de rol van bureaus: steeds meer gericht op het versterken van het ontwerpvermogen van organisaties.

De conclusie? In-housing maakt bureaus niet minder relevant, maar verandert hun rol. Van werk uitvoeren naar kennis toevoegen, teams versterken en vernieuwing aanjagen.

Dank aan alle sprekers, de organisatie en iedereen die erbij was! 🙏

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Ready to turn your business challenge into the right digital solution? Let’s connect.

#AttribuerBV #CustomSoftwareDevelopment #WebDevelopment #Cybersecurity #QAAutomation {IoTSolutions SoftwareCompany NetherlandsBusiness}

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Cannes Lions 🌴🦁 recap 1

☀️ Palais des Festivals @cannes_lions 🏆
☀️ Clipper @StadAmsterdam @GemeenteAmsterdam ⚓️
☀️ Organisatie door @VIAnederland 🙌
☀️ Sessie met @DutchDigital Design 🎤 met sprekers:
☀️ @Dentsu_Lab, @ChuckStudios @System1group 👊
☀️ Off the Grid route gevolgd 🎯
☀️ FQ, Reddit, Spotify, Amazon 👀
☀️ @DEPTagency Secret Garden 🌿
☀️ Lunch met @Melanie_KultandAce 🍽️
☀️ @leebofkininspo van @globalstreetart 😎
☀️ @Adformatie Oranjeborrel 🥂

#canneslions #agencyengines #dutchdigitaldesign #vianederland #offthegrid

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To everyone who rode with us to London, thank you.

Breakfasts and late nights
The crew found another gear
Pure London magic

Ride the Wave. Enjoy the Ride 🌊

#newdutchwave #newdutchwavetour #sxswlondon #sxsw #dutchdigitaldesign

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Day four. The last full day in London, and we spent every hour of it well.

We opened at The Light Bar on Shoreditch High Street with a breakfast session that punched above its hour.

Then out into SXSW for the talks. Two stuck with us.

First, Artists x Earth: Protect the Planet with Music. Because music moves people faster than policy ever will.

Then something completely different. Esther Perel answering the question that does not get easier with time. Can we still want what we already have, now that so much of how we live has gone online and disembodied.

And then the day gave us its quiet highlight. An inspiration session at the Global Street Art Museum, with a private tour led by Lee Bofkin, who introduces himself as CEO and Janitor and means both. He walked us through a living archive of the city’s walls, the hand-painted craft behind work most people only ever glance at, and the long history of how street art became one of the most honest forms of visual design we have. He gave us his time, his stories and his obvious love for the work, and we walked out seeing Shoreditch differently than when we walked in. Thank you Lee. This should belonge on the official SXSW London schedule, and it was one of the highlights of our entire week.

Four days in London. Sessions that moved us, a city that kept surprising us, and a group that turned strangers into friends somewhere between the breakfasts and the late nights.

To everyone who walked these days with us, thank you.

Ride the wave. Enjoy the Ride

#SXSWLondon #NewDutchWave #DutchDigitalDesign

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Brainwave communication. Rewriting innovation partnerships. What's next?

Florian Root and Joeri Bakker of Dentsu Lab on where the real opportunities are and what it actually takes to build them.

NL House. June 3.

Presented by @dentsu_lab

Full NL House programme in bio.

#NewDutchWave #NewDutchWaveTour #SXSWLondon #SXSW

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The world doesn’t lack awareness. It lacks people willing to act on what they already know.

In this session, designer Harald Dunnink shares the turning points that led him and historian Rutger Bregman to co-found The School for Moral Ambition, a global movement now spanning 25,000 members across 150+ countries and fellowship programs at institutions including Harvard.

Moral ambition is not a theory, but something you can build by shaping how ideas take form, how people find each other, and how movements grow. A call to redefine success from personal gain to collective progress, and to redesign what we already know is broken.

With

Harald Dunnink, Co-Founder, The School for Moral Ambition

Suzanne Visser, Chairwoman of Dutch Digital Design

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The talks end. The night begins.

@hoaxlebeau . @omgmmiv . The Bike Shed, Old Street. June 3 from 20:00.

This is not a conference afterparty. This is Amsterdam nightlife, exported to Shoreditch.

Book a late checkout. You’ll thank us.

Link in bio↙️

#HoaxLeBeau #MMIV #NewDutchRave #SXSWLondon#NLHouse

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What does your relationship with your phone look like? The exhibition and manifesto ATTACHED take you into the intimate and complex relationship that young people from Amsterdam have with their online world. Through this project, they advocate for a healthy and safe digital world.

ATTACHED is a project by studio idiotes and Connect.

In this lab, people work on challenges related to the online lives of young people. The city of Amsterdam aims to improve the digital world for young people and help them engage with technology consciously and safely. ATTACHED was produced by Open Mind Foundation and the photographs were taken by Maria Bodil, an Amsterdam based creative direction duo creating imagery, films and conceptual campaigns

June 3rd at the NL House at @sxswlondon

Click the link in bio 🔗

📷 @maria.bodil

#DigitalWellbeing #ATTACHED #StudioIdiotes #Photography #NewDutchWave

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Volgende week pak ik de trein 🚂 naar Londen voor de tweede editie van @SXSWLondon. Net als vorig jaar een week vol events, ontmoetingen en toffe ervaringen. Looking forward!

Mooi om te zien dat de Nederlandse aanwezigheid dit jaar groter is dan ooit: meer dan 200 creatieven, merken, startups, bureaus en culturele organisaties reizen mee.

Samen met @NewDutchWave organiseert @DutchDigital Design opnieuw een programma om Nederlanders te verbinden met internationale bezoekers van het festival. Met onder andere:

- Een uitverkochte tour met 50+ deelnemers
- Studio visits @madebyMonks, @DEPTagency etc.
- Talks, meetups, internationale netwerkmomenten
- En de eerste editie van het NL House 🇳🇱 met oa:
School for @MoralAmbition, @Harald.Dunnink
@Dentsu_Lab, CIIIC, @Thijs_Biersteker

Ben je er ook? Laat me weten als je wil afspreken! 👈

#SXSWLondon #DutchDigitalDesign #netwerkings

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SXSW London is back.

Last year South By came to Europe for the first time. It worked. This year the Flying Dutchmen show up properly.

We’re reserving a carriage on the Eurostar.
Running a full Flying Dutchman Tour through Shoreditch all week. Taking over a house on Old Street. Building ten sessions from moral ambition to immersive tech to a New Dutch Rave after dark.

One week. One tour. One house. June 1-6.
The Bike Shed. Shoreditch.

Register via the link in bio ⬆️

#NewDutchWave #NewDutchWaveTour
#SXSWLondon #SXSW #NLHouse Shoreditch

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