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dwrk.it

@dwrk.it

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Dirty Work is an award-winning Brazilian animation studio driven by a passion for new stories, distinctive design, and original, artful worlds.
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Conheça e participe desse movimento! Acesse: abdc.site FICHA TÉCNICA Cliente: ABDC e Movimento de Concorrência Justa (MCJ) Agência: Abajur Propaganda Executiva de contas: Mariana Almeida Criação: André Zambam e Cyro Leães Roteiro Final: Guilherme Petry e Joana do Prado Produtora: Dirty Work Direção: Faga Melo, André Boyd e Gustavo Leal Produção Executiva: Ito Ander e Juliana Aterje Coordenação de produção: Rafaela Bitencourt Assistente de produção: Nany Lucena Direção de arte: Diego Leal Boardmatic: Patrício Diniz Animação e composição 2D: Filipe Santos Produtora de áudio: Jamute Produção executiva: James Feeler Produtor Musical : Charly Coombes e James Feeler Engenharia de som: Marcelo Filho, Fernanda Galetti, Pedro Cortez e Sanjai Cardoso Atendimento: Dani Harriz, Hingrit Nitsche e Juliana Costa Coordenação: Ana Cordeiro, Julianna Zuppo e Karin Menezes Locução: Fabek e Chris Ubach
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Follow these creatives to the top 🔝🏆 Big names! Congrats to all the winners. Which category should I deep dive on? #ciclope #award #advertising #design #marketing
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1 Grand Prix, 2 Golds, 5 Bronzes: our Ja"Mood" continues at Ciclope Berlin. This year, Beat Cancer Off has been traveling the world and collecting recognition across multiple festivals. Now, it was Germany's turn. This campaign proves that tough subjects can also be approached with creativity, art, and, of course, flawless sound. We are incredibly proud to be behind the Original Music and Sound Production for a project with such a powerful purpose. The Animation Grand Prix arrived alongside awards that celebrate every detail of this work — including a Bronze in our home turf: Original Music. A giant message, played on the exact right frequency. 1 Grand Prix: Animation 2x Gold: Character Design, Production 5x Bronze: Original Music, Direction, Animation, For Good/Social Impact and Film Congratulations to the amazing team that brought this story to life. Fuck Cancer, VML Health NY, Dirty Work and our Jamute team. – 1 Grand Prix, 2 ouros, 5 bronzes: o nosso Ja"Mood" continua no Ciclope Berlin. Neste ano, Beat Cancer Off vem rodando o mundo e colecionando reconhecimentos em diversos festivais. E agora, chegou a vez da Alemanha. A campanha é a prova de que assuntos difíceis também podem ser tratados com criatividade, arte e, claro, um som impecável. Temos um orgulho imenso de assinar a Trilha Original e a Produção Sonora de um projeto com tanto propósito. O Grand Prix de Animation chegou acompanhado de prêmios que celebram cada detalhe desse trabalho — incluindo um Bronze na nossa casa: Original Music. Uma mensagem gigante, tocada na frequência certa. 1 Grand Prix: Animation 2x Gold: Character Design, Production 5x Bronze: Original Music, Direction, Animation, For Good/Social Impact e Film Parabéns a todo o time incrível que deu vida a essa história. Fuck Cancer, VML Health NY, Dirty Work e o nosso time Jamute, na maior Ja”Mood”. #Jamute #BeatCancerOff #CICLOPEBerlin #AudioCraft #OriginalMusic
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É gente incrível e talentosa que você quer ver e trazer suas dúvidas? 💥 Vai rolar o painel com o Jannerson Xavier da Histeria, Nat Okimoto da Popol, Gus Leal e Faga Melo da Dirty Work, Ots da Lequack, Daniel Duda freelancer ganhador do Emmy e Pola Lucas. Vão falar sobre o mercado de animação atual, quais as impressões e tendências que observam. Também vai ser um espaço pra tirar dúvidas, trocar e aprendermos juntos! Bora!
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14 shortlists for “Beat Cancer Off”. Before the Palais even opens at Cannes Lions 2026, “Beat Cancer Off” has already landed 14 shortlists, with highlights including: 2x Audio & Radio 2x Entertainment Lions for Music, including Use of Original Composition 1x Film Craft: Use of Original Music Among the other shortlists: >> Health & Wellness << • Use of Humour • Integrated Campaign * Film: Cinema, TV and Digital Film Content • Film Craft: Animation • Film Craft: Production Design / Art Direction * Industry Craft: Illustration >> Film Craft << • Production Design / Art Direction • Script • Animation An incredible partnership with VML NY, Dirty Work, and Fuck Cancer. – 14 shortlists com “Beat Cancer Off”. Antes mesmo da abertura do Palais no Cannes Lions 2026, “Beat Cancer Off” já soma 14 shortlists com destaque para: 2x Audio & Radio 2x Entertainment Lions for Music, incluindo Use of Original Composition 1x Film Craft: Use of Original Music Entre os outros shortlists, estão: >> Health & Wellness << • Use of Humour • Integrated Campaign * Film: Cinema, TV and Digital Film Content • Film Craft: Animation • Film Craft: Production Design / Art Direction * Industry Craft: Illustration >> Film Craft << • Production Design / Art Direction • Script • Animation Parceria incrível com: VML NY, Dirty Work e Fuck Cancer. #CannesLions2026 #FilmCraft #SoundDesign #MusicProduction #AudioCraft Jamute
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Junto com @omobrasil trouxemos um troféu inédito para várzea brasileira @omovarzenalcup : o famoso lápis do @d_and_ad. Bora fazer barulho para comemorar o primeiro prêmio da Drum, que entrou em campo junto com com a MullenLowe Global, @mlds.design , @initiativeww, @webershandwickbr e produção @kondzilla, @pingadoaudio e @dwrk.it.
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Que irado! Recebemos um Graphite Pencil no D&AD. Fechamos o ciclo de premiações com chave de ouro (ou de grafite)! Obrigado ao Gavião Kyikatêjê! E todos que ajudaram a construir esse projeto maravilhoso!
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Cannes Contenders 2026: Spain. Ogilvy Spain Executive Creative Directors Javier Senovilla and Juan Pedro Moreno, guide us through some Spanish campaigns looking to secure a win at this years Cannes Lions. Read more via the link in bio
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Uber - Couch to action (Case Study) | Campaign Couch to Action is a creative inversion of Uber’s biggest competitive pressure, stay-at-home streaming, into its most effective acquisition engine. The work starts from a cultural truth: Gen Z increasingly chooses the couch over going out, and the screen has become the dominant arena for social energy. Rather than fight for attention, we chose to synchronize with it. The strategic insight was simple and powerful: “Let’s go” is a universal on‑screen action cue that can be repurposed as a real‑world call to move. We built a detection engine that continuously scans dialogue across major films and series, detects every instance of “Let’s go,” and logs it with precise timecodes, creating an exclusive database of 4500+ momentum moments. This enabled a frictionless second‑screen experience: when viewers hear the cue on any platform, they message the title to Uber’s WhatsApp bot, complete a quick verification tied to the timecode, and instantly receive a free ride or discount. By meeting people in the channel they already use while watching, we reduced steps and turned a passive viewing beat into an immediate trip. Results validate the approach: over 2 million chatbot interactions, 100% of coupons claimed within eight hours, and a 63% shift in ride frequency. Couch to Action turns peak reclusion into real‑world mobility and reframes Uber not as a casualty of couch culture but as a catalyst that converts attention into movement, an extensible system that can scale by localizing equivalent cues beyond “Let’s go” across languages and contexts. Credits: Client: Uber Advertising Agency: AKQA, São Paulo Holding Company: WPP Production Company: Dirty work Sound Design Company: Mr. Pink Music
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The "Beat Cancer Off" campaign is a mixed-media call for people with a 🍆 to get hands-on. Weaving 3D, 2D, cut-out animation, puppets, and live action into one gloriously educational PSA, over 50 artists from across the globe contributed to this spot directed by @gusleal_ and @fagamelo and produced by @dwrk.it for @letsfcancer. #vimeostaffpick @vml_global
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F*ck Canc*r takes on prostate canc*r awareness with Beat Canc*r Off, a campaign designed to dismantle the clinical tone that has historically kept men disengaged from their own health. Developed by VML Health, the initiative draws from a landmark 18-year study of nearly 32,000 men, which found ejac*lating 21 or more times monthly may lower prostate canc*r risk by up to 22%. The animated music film, directed by Gustavo Leal and Faga Melo through Dirty Work, strings together masturbati*n euphemisms from multiple cultures into a catchy, illustrated anthem. The campaign also includes a dedicated microsite, an influencer activation featuring a limited-edition 21 Tissues Box, and academic support from Harvard epidemiologist Dr. Lorelei Mucci. Ad Agency: VML Health Brand: F*ck Cancer Directors: Gustavo Leal, Faga Melo DoP: Kiko Mazzoni Illustration: Felms, Antonio Luvs, Bernardo França, Estela Carregalo, Fernando Molina, Lufe, Luiz Fernando Bellini, Marcos Goularte, Paula Fernandes, Gustavo Leal Animation Director: Caique Moretto Production Company: Dirty Work Music and Sound Production Company: Jamute Country: USA Year: 2026 . . . . . PSA, Funny Ads, PSA, PSA Ads, Animation, Animated Ads, Mens Health, Advertising, Marketing, Creative Ads, Awesome Ads
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Nonprofit organisation @letsfcancer, together with creative company @vml_global, is urging men to ‘beat off cancer’ by masturbating more often.⁠ ⁠ Yes, you read that right 🙂‍↕️⁠ ⁠ In fact, it’s a recommendation backed by science. According to a recent landmark study, men who ejaculate at least 21 times a month may reduce their risk of prostate cancer by up to 22%.⁠ ⁠ What do you make of this cheeky twist on traditional public awareness messaging?⁠ ⁠ #cancer #prostatecancer #menshealth
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