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For the last few weeks, our new women’s range has been sitting here, ready to launch, but we’ve held back on purpose. I wanted to make sure we did this properly, and more importantly, did it with meaning behind it. The landscape of activewear is constantly evolving. It’s no longer just about function, although for us that will always be the foundation. We’ve always built kit for the endurance sector, for the people who push harder, go further, and demand more from what they wear. But at the same time, we understand how much activewear now sits within fashion and everyday culture too, and the pieces need to move seamlessly between both worlds. That’s exactly what we’ve tried to create with this first proper women’s collection.

What makes this launch even more important to me is what it represents for the brand itself. For years, BRAV has naturally been dominated by a male audience, but over time that’s been shifting more and more, and honestly, we couldn’t be prouder of that. So rather than rushing this out, we wanted to give it the attention, care, and respect it deserves. Not just as a collection, but as an evolution of the brand and the culture we’re building around it.

The wait is nearly over. Our first women’s collection finally lands at the end of this month.
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This weekend meant so much!

Seeing so many of our BRAV family on the start lines of Newport Marathon and Manchester Marathon made us incredibly proud. Watching people we care about achieve something so special was emotional from start to finish.

Some of you smashed personal bests. Some of you completed your very first marathon. Some of you faced tough days and refused to quit. Every story mattered.

We know what goes into these moments. The early mornings, the sacrifices, the self doubt, the hard sessions, and the commitment to keep showing up. That’s why seeing you cross those finish lines means so much.

What we have is bigger than running. It’s a real community, a real family, and we’re so proud of every single one of you.

BRAV forever. 🖤
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