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Yesterday was one for the books.

I feel so honored to have been able to share the stage with these amazing women and talk about such a needed topic in this field:
"Stop keeping yourself a secret."

Carla Carter , Abby Keenan , Stephanie Cameron, PhD, CMPC , Tage Waite, MS, CMPC , Rebecca Case Lawler

We talked about some big lies that you, as a practice owner, may be telling yourself that, without you realizing it, are NOT just hurting you, but the athletes that need you (and can't find you), and the field that won't have an educated voice to tell those athletes what support should even look like (and what to watch out for).

We discussed that some of you hate the idea of marketing because you don't realize that marketing DOES NOT (AND SHOULD NOT) have to be about self-promotion or "putting yourself out there."

Story lets us flip the script and position the athlete as the focus, while you show up as the guide to HELP them OUT of that situation.

So, you're not putting YOURSELF out there, you're putting your HELP out there, so that those athletes that need you can find and recognize that you're the one that can help them.

If this sounds interesting to you and you want to learn more, join me for:

"Say it so Athletes Listen" (next Thursday)

It will be a good one.

✍🏻 To register, comment "LISTEN" and I'll send you the link.

I'll see you then!
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#AASP2026 #MentalPerformanceCoach #SportPsychology #CMPC #PerformancePsychology

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We just wrapped our session at AASP!

If you couldn’t be there but want to join us for “Say It So Athletes Listen” on October 29th,

Comment LISTEN and I’ll send you the link.
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#MentalPerformanceCoach #SportPsychology #CMPC #AthleteMindset #PerformancePsychology #aasp2026

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I’m speaking at AASP and I’m so excited 🙌

📌 Add to your conference calendar so you don't miss out!
Just search for the word "marketing" and you'll find us:

📆 Wednesday, Oct 21 at 2:30 PM CST | Mirage room:

FEA-01 - 5 Slides in 5 Minutes: Stop Keeping Yourself a Secret: Perspectives on Marketing in Private Practice (presented by the Business Ownership SIG)

If you’re going to be in Minneapolis, come say hi.

If you can’t make it, comment SECRET and I’ll send you what we talked about.

#AASP2026 #MentalPerformanceCoach #SportPsychology #CMPC

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Pickleball debut with one of my besties @tage.waite, thanks to our friends from @becyclesmart for signing us up & @beachsidenetwork for organizing the event 🫶…

10/10 fun, maybe 4/10 skill level for the CMPCs 😂🏓

There were lots of “Got it…Don’t got its” &
“Oooohhh F… & $H!Ts…” 🤣☠️

Nonetheless…There’s something so good about being a total beginner at something. No pressure, no expectations ….just laughing at yourself and trying anyway.

As professionals who talks about performance and mindset for a living, we’ll say this: stepping outside your comfort zone is a skill too, and it’s one you only build by actually doing the uncomfortable thing.

So here’s to more first tries, more bad serves, and more fun!

What’s something you’ve been wanting to try but keep putting off? 🫶

Huge thanks to @beachsidenetwork for hosting the event!

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Just over two weeks until our ✨first✨ MPP Athlete Camp: Built From Within ‼️

Let’s get to know our camp hosts 🔜 first up, the faces behind @empowermind_mpc Tage & Bianca. Swipe through for a sneak peek into who they are and how they work. Then head over to the link in our bio to register for camp so you can hang out with them ALL DAY on August 1 💁‍♀️

#MPPCamp #MPP #EmpowerMIND #sportpsychology #femaleathletes

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Decided our first workshop deserves a permanent post! 🎉

For more information, check out our website: www.mentalperformancepopup.com

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Less than ONE MONTH until our very first MPP Athlete Camp: Built From Within - Girls Edition. Follow along over the next few days for a little meet & greet with our camp hosts and featured speakers 🔜

🧠 @empowermind_mpc
🧠 @territurnerperformance
🧠 @commonwealth_counseling

🏋🏼‍♀️ @kaizenathletics_
🍎 @catalyzt_nutrition
❤️ @becyclesmart
💪 @kelso03
🩷 @kwslfoundation

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You + Me + Mental Performance work in May 😍
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I’m opening 3 spots up on my books for this month and I’d love to work with you! If you’ve been on the fence about this kind of work, hop on a quick call with me soon to chat through how you could benefit🙌
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Need help with…
Confidence? Got you.
Performance anxiety? Check.
Injury mindset recovery? Done.
Resilience and handling setbacks? No question.
Fear of failure? Here for you.
Negative self talk? Right up my alley.
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There’s so many benefits to focusing on your mindset in sport. Let me help you get your head screwed on straight one session at a time 🔧

📩 DM me for details or email me at bianca@empowermindmentalperformance.com to schedule a call 📞

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Fuel for Thought Friday: There is so much power in choosing hard✨
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@devdev9 sent me the post in slide 2 the other day and I can’t stop thinking about it. As an athlete, you get intentionally uncomfortable all the time. You seek out challenge. You stare your limit in the face and charge that direction anyway - for funzies 🤪 Especially those of us in endurance sports and racing…
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I used to toe the line every race and practice knowing that at some point soon I would hit a familiar and extremely painful crossroad where there were only two options: lean in, or back off.

That’s it.
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& our bodies remember which one we choose…so much so that when you get good at it discomfort becomes the default - but not in a bad way. Each time you lean towards hard you stack proof that you’re capable💪

In the lead up to key competitions I often ask athletes to write out the evidence that they’re ready for a strong performance 📝 - and there is always SO much because they conquer hard things every👏single👏day👏

But here’s the thing - athletes aren’t born with this ability.
We grow it.
And so can you 🙌

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Rewinding to last week for a moment… and this one is still with me.

Performed at Beauty and the Peace, an International Women’s Day market, it’s been over a week and I’m still full from it. A room full of women building something special, there’s no better way to spend Women’s History Month.

Grateful for every moment on the ones and twos. 🖤

#WomensHistoryMonth #BlackWomenDJs #DJDivineAura #HouseOfDivine #beautyandthepeace

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We’re partnering with the team at EmpowerMIND to host a conversation around mindset and the way it shapes how we move through our lives, our businesses, and our careers. They’ll share real tools to help navigate stress, self talk, and the mental load so many of us carry.

They are thoughtful, brilliant, and deeply committed to helping women feel stronger in their own minds and lives. The kind of women you meet and immediately think… yes, we need more of this energy around here.

Exactly the kind of people we love bringing into The Landsby community.

Because whether you’re running a business, building a career, raising a family, or somehow doing all three, the way you think and move through challenges matters. And conversations like this make us all a little stronger.

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The Landsby Co is partnering with EmpowerMIND Mental Performance to host a powerful workshop designed for women navigating the demands of modern life. Whether building a business, raising a family, or balancing both, this session will introduce research backed mental skills to help women move from simply managing it all to truly thriving.

Together, we will explore how mindset shapes daily experience and share practical tools for managing stress, strengthening self talk, and building lasting confidence. This workshop is about reinforcing your foundation so you can show up with clarity, resilience, and intention in every season of life.

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