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Today, the @nhlseattle franchise announced their name, visual identity and uniforms. They will be known as the Kraken

The primary logo is a stylized S forming an abstract Kraken. The secondary logo forms an anchor with a subtle nod to the Space Needle at the top. 

The identity and uniforms were designed in-house by @adidashockey. The brand designers include @beemandesign and @andyharry819. The uniform was designed by longtime hockey uniform designer, @ericbodamer.
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