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Ervin Cordero

@ervin.is

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Building @traklife.music
📍 Los Angeles, CA.
Culture Builder
Music Curator
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THE RECORD CONTINUES… AFTER DARK. We’re bringing For The Record back to the Foundation Room at House of Blues Anaheim, and this time we’re putting a Halloween weekend twist on the experience. Every For The Record starts with intention. From the music we select to the artists we bring onstage, it’s about creating an experience that reflects our taste, our values, and the kind of music culture we want to build. For this edition, we’ve hand-selected Figgy Baby, Pretty Pape$, and Freddy Bam Bam. Three artists with different sounds, personalities, and approaches to their craft, but each brings an energy that we believe builds a memorable night. Swipe through to get a little insight into why we selected each one and what we’re looking forward to sharing with you. Different sounds. Different styles. Same Traklife standard. Friday, October 30. 8PM til Late House of Blues Anaheim - Foundation Room Costumes highly encouraged. Bring your people and your energy. Consider this one FOR THE RECORD. Music is Art. Art still matters. TICKETS and limited group packages available in the link in bio.
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What happens when inspiration meets ACTION? Imagine being in THIRD GRADE with a whole mixtape already under your belt. 🎙️💿 @romeslife was raised around music, creativity, and a father who understood the power of bringing people together through sound. One studio session. One spark of inspiration. One decision to create something of his own. Sometimes the moments that shape your destiny happen long before you even understand their significance. A kid with an idea becomes a man with a craft. The gift was always there. He just kept answering the call. 🎯 🚨 VIVID INTENTIONS — FULL EPISODE STREAMING NOW! 🎙️ “Don’t Chase. Attract.” ft. @romeslife + @naseerwomack 📺 Watch the full episode of Vivid Intentions on Traklife’s YouTube! 🔗 LINK IN BIO + MY STORIES! 🎙️ @vividintentionspodcast on @traklife.music 🎥 @uprisingimaging 🎬 Produced by @dae_one • @ervin.is • @organicblackberry #VividIntentions #YoungRome #NaseerWomack #DontChaseAttract #CreativeJourney FirstCreativeMemory MusicCulture BornToCreate CreativeExpression ArtistDevelopment WestCoastMusic IndependentArtists EmergingArtists Legacy Purpose Traklife OrganicBlackberry PodcastClips
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Traklife has evolved quite a bit since we started back in 2012. What began as a platform to give DJs and emerging artists a voice has grown into something with a much bigger purpose. For years, our focus was on creating opportunities for artists to be seen and heard. And while that still matters to us, we’ve come to realize that there’s a bigger picture worth contributing to. Somewhere along the way, music started being talked about more in terms of streams, algorithms, engagement, and numbers than the craft itself. And while those things have their place, we believe music deserves more than just attention. It deserves appreciation. Context. Meaning. And people who genuinely care about it. That’s the direction we’re building Traklife around. A music culture brand and community where artists, DJs, music lovers, and creatives can come together through a shared appreciation for music. Through our events, media, curation, and documentation, we’re creating spaces to discover music, experience it, understand the stories behind it, and recognize the people contributing to the culture. We’re not moving away from artists. We’re expanding the mission to include everyone who gives music its meaning. Because music culture has never been built by artists alone. It’s built by the people who create it, share it, experience it, and keep it alive. Music is Art. Art Still Matters.
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I made a song called “Red Lines & White Walls” on my latest project Until I Get Home that is simply a moment caught on my phone while in Ghana. And there was no need to add or takeaway from it. Sometimes the best thing to share, is exactly the way it happened the first time. Thank you @traklife.music for helping me share the story
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The OGs got the game. The new generation got their own sauce. 💯 And sometimes the best game you can give somebody is to let them know WHO THEY ARE is already enough. 👁️ When asked what he wishes the OGs understood about the next generation, @naseerwomack kept it solid… “Trust God. Be yourself. JUST DO IT.” 🎯 Speaking of doing it… @romeslife & @naseerwomack brought that same energy to their record “Do It.” 🎶🔥 The next generation is already making its mark. Get familiar. 💯 🚨 VIVID INTENTIONS — NEW EPISODE OUT NOW! 🚨 “Don’t Chase. Attract.” 🎙️ ft. @romeslife + @naseerwomack 📺 WATCH THE FULL EPISODE ON TRAKLIFE’S YOUTUBE! 🔗 LINK IN BIO — TAP IN WITH THE TAP-IN! 🎙️ @vividintentionspodcast on @traklife.music 🎥 @uprisingimaging 🎬 Produced by @dae_one • @ervin.is • @organicblackberry #VividIntentions #Traklife #YoungRome #NaseerWomack #DoIt TrustGod BeYourself ArtistDevelopment NextGeneration MusicCulture EmergingArtists IndependentArtists CreativeExpression WestCoastMusic OrganicBlackberry PodcastClips NewEpisode
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THE RECORD CONTINUES… AFTER DARK Traklife is returning to the Foundation Room at House of Blues Anaheim for a special Halloween weekend edition of FOR THE RECORD. This time, we’re taking our curation somewhere more eclectic with Figgy Baby, Pretty Pape$, and Freddy Bam Bam. 3 different artists with their own unique sound, energy, and style. Different vibes. Same Traklife standard. Come for the music. Stay for the community. Costumes are highly encouraged. FOR THE RECORD: AFTER DARK Friday, October 30. 8P til late. House of Blues Anaheim Tickets now available (Link in bio) - DM for a special group discount rate. Consider this one For The Record.
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To more nights worth putting on the record…The next one continues after dark. Saturday. October 30, 2026 Halloween Weekend House of Blues Anaheim Curated by Traklife.
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1. Lost In The Sauce "Lost In The Sauce" came out of Ivanjoe's corporate burnout, the grind of doing the same thing every day. Music became the escape, and one line stuck until it became the hook: don't get lost in the sauce. He wanted the track funky and upbeat, a deliberate juxtaposition to the redundancy and burnout behind it, a catchy reminder if you will. It opens Baka Sa Cali as a warning not to lose yourself in whatever your sauce is. Moving to LA meant access to everything he'd only seen in movies, and that same access can swallow you whole if you don't know what you're chasing. Without purpose, he could've easily become another casualty of the sauce. Directed by: @bbangiieee Director of Photography:@_timmycoto_ 🎵: @brewedbypaco 👤: @ervin.is & family
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This is a question that has been on my heart a lot lately. It feels like there are pain points, devastation, and turmoil coming from all angles. But in order for big changes to happen, individuals must come together in group practices to work towards a common goal. Self preservation is a natural instinct. But when self comfort supersedes communal good, we all suffer. Be YOU. But exist for something greater than yourself. If you’ve read this far I want to tell you to stay encouraged. Let’s keep planting trees of good deeds that future generations will enjoy the fruits and shade from long after us.
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A real record can make generations meet in the same room. 💯 Take a sound somebody grew up on, flip it, put your own sauce on it, and suddenly what feels nostalgic to one generation feels BRAND NEW to another. That’s the magic. 🪄 @romeslife + @naseerwomack gave an old-school sample new life on “Do It” — but the conversation went deeper than the record Rome speaks on how the real currency in music is the FEELING The connection That moment when somebody hears your shit and something in them MOVES. Streams can count how many people pressed play…but they can’t measure what somebody felt when they heard it When the music can connect generations that’s a different kind of wealth. 🎙️ vividintentions 🚨 NEW EPISODE COMING SOON ft. @romeslife + @naseerwomack 🎵 “Do It” — @romeslife Produced by @naseerwomack 🎙️ @vividintentionspodcast on @traklife.music 🎥 @uprisingimaging 🎬 Produced by @dae_one • @ervin.is • @organicblackberry Chase the feeling. The connection will tell you where the record can go 👁️ #VividIntentions #YoungRome #NaseerWomack #DoIt #MusicCulture TheFeeling CreativeConnection Sampling MusicProduction CreativeProcess EmergingArtists IndependentArtist ArtistDevelopment Traklife OrganicBlackberry WestCoastMusic PodcastClips
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Everything flows better when you trust yourself enough to let it cook 🎯 Knowing yourself means knowing your timing When to move When to sit with it Knowing when the idea needs more room to become what it’s supposed to be @romeslife + @naseerwomack talk trusting the process, trusting spirit, staying true to your own rhythm, and creating from a place that actually feels like YOU. Rushing the process might get you there faster…but trusting the flow lets you arrive as yourself. 🔥 🎙️ vividintentions 🚨 NEW EPISODE COMING SOON ft. @romeslife + @naseerwomack 🎙️ @vividintentionspodcast on @traklife.music 🎥 @uprisingimaging 🎬 Produced by @dae_one • @ervin.is • @organicblackberry Know your rhythm. Trust your timing. Let that shit cook. 💯 #VividIntentions #YoungRome #NaseerWomack #TrustTheProcess #TrustYourFlow CreativeProcess CreativeJourney ArtistDevelopment MusicCulture IndependentArtist EmergingArtists Traklife OrganicBlackberry WestCoastMusic PodcastClips
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“Home is where you are, and where you’ll always be” The primary mantra of this full album. To me, I have to make my current place home because it’s all I have in the moment. But home also are the people, places, and things that always remain with me no matter where I am. What does home mean to you? #TakeWhatYouCanCarry
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