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Evan Shapīro

@eshap_tv

8.2K

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363

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The Media Universe Cartographer
Newsletter & Podcast at 🔗
EP of Portlandia & @skit.movie

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The rise of the mature influencer is challenging social media’s obsession with youth. Recording straight out of a panel I moderated at Jupiter Festival in Miami. 🇺🇸🎤

The often overlooked 40s, 50s and 60s crowd are finding new audiences, proving that experience beats aesthetics.

For context, the silver influencer usually refers to creators aged 50+, but this panel also touched on career resurgences in your 40s!

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30 seconds at Jupiter. 🚀

Sports. Media. Marketing. Entertainment.

A look back at the people, conversations and energy behind Jupiter Festival Miami.

But there’s a bigger story behind it all.

Full story at MiamiHangout.com. Link in bio.

#MiamiHangout #JupiterFestival #creatoreconomy

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Introducing The New Global Screen Economy Summit | Nov 10

Entertainment, technology, capital, creators and audiences, all in one room to open @americanfilmmarket 2026. Meet the people and companies behind the new business models shaping content and the future of storytelling on every screen.

Featuring keynotes from @jeckydazzle, @ifta_official President & CEO, and @eshap_tv, Media Cartographer and Industry Analyst. With speakers including @wesleywanggg, @thecreatorsattorney and leaders from Angel Studios, @spotter, @motionpictures, @unitedtalent and more.

Don’t miss it. Summit tickets via the link on this post 🎟️

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What an incredible night celebrating at the opening night party hosted by Merzigo in collaboration with @youtube at the iconic Majestic Hotel, with the red carpet hosted by Evan Shapiro.

A huge thank you to everyone who joined us and made it such a memorable evening.

Here’s to MIPCOM Cannes 2026.

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GOING TO JUPITER 🚀

Sports. Media. Marketing. Entertainment. The creator economy.

Jupiter Festival Miami brought together the people, platforms and ideas shaping what comes next.

From YouTube and VaynerX to Joakim Noah, Richard Brown, Evan Shapiro, Shira Lazar and Justyn Farano, the conversations went well beyond the stage.

Content is abundant. Attention is scarce. Fandom has to be earned.

Read the full story. Link in bio.

#MiamiHangout #JupiterFestival #CreatorEconomy

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Described as the “definitive visual guide to the creator ecosphere,” we partnered with our team at @foam_io, ESHAP and What’s Trending to unveil the second annual Creator Map, a guide to the biggest Creators by platform.

The Creator Map was unveiled at the first Jupiter Festival Miami, (sponsored by YouTube), by Evan Shapiro, media cartographer and @eshap_tv founder and CEO; @shiralazar, What’s Trending founder and CEO; and @jon_goss_thelighthouse, CEO of The Lighthouse, moderated by @coldestjoel.

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A day in Miami as a creator economy speaker! 🇺🇸🎤

Behind the scenes of moderating a panel at @jupiterfestivalmiami, talking all things creators, influence and the future of media.

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Get in the rooms. Be prepared. Things can happen. 🙌

👉 @24frameco + @globalcontentco

Hashtags: #24Frame #GlobalContent #JupiterFestivalMiami #YouTube #creator

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THANK YOU MIAMI! 🇺🇸🎤

This week, I took to the stage at @jupiterfestivalmiami to moderate ‘The Creator Landscape, Recharted’ alongside Evan Shapiro, Jon Goss and Shira Lazar.

We got into some questions I’ve been thinking about for ages. How much does having millions of followers actually tell us about someone’s influence? As Jon put it, “content creation is now being completely commoditised.”

Evan and Shira unveiled the 2026 Creator Ecosphere Map, making sense of the pure CHAOS that is the creator economy. We dug into the Affinity Quotient, a metric that looks at how audiences actually engage with creators, giving smaller voices a chance to be recognised alongside the biggest names online. For context, MrBeast ranks #85 on the Affinity 100!

One of my favourite lines came from Evan: “Reach is such a last decade metric. It is a vanity metric, it is empty calories.”

And one of my own lines, which in hindsight feels quintessentially British given the choice of the word ‘toilet’: “You could go to the toilet, [come back], and five platforms have changed.”

35 minutes was NEVER going to be enough when you’re joined by some of the best minds in the biz unpacking the creator economy.

Huge thank you to Jupiter and my fellow panellists! 🤝🇺🇸

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@eshap_tv breaks down how the future of entertainment is being shaped by “The Affinity Economy” at Jupiter Festival Miami. 🔥

👉 @24frameco + @globalcontentco

Hashtags: #24Frame #GlobalContent #JupiterFestivalMiami #EvanShapiro #creators

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Our second Creator Ecosphere Map is here. 🎉 Comment MAP and I’ll DM you the link to dive in deeper.

And if there’s one thing that’s clear looking at 2025 and 2026 side by side, it’s how fast this industry is changing.

Creators are becoming media companies. Newsletters, podcasts, memberships and communities are becoming real businesses. The tools and infrastructure around creators are exploding. And follower count alone tells you less and less about who actually has influence.

That’s why we mapped the ecosystem again.

Created by @whatstrending @eshap_tv, with data powered by @foam_io and support from @whalargroup.

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YouTube is taking centre stage at MIPCOM Cannes 2026 - not as one conversation, but across the conversations shaping the future of our industry.

YouTube brings a programme spanning the full content journey: from audience insights and analytics, through distribution and monetisation, to IP and formats, brands and creators, production, financing and the rapidly evolving world of sports media.

With senior voices including Pedro Pina, Justin Connolly, Alison Lomax, Michelle Kadir, Eva Wilkens, Janik Höhne, Andy Thoms and Paul Snow, the programme brings perspectives from across YouTube and Google’s global media and entertainment business.

And with creators such as Zakaria Haddad joining the conversation, expect plenty of discussion around where television, digital, creators and fandom are heading next.

Swipe through to explore the full YouTube programme at #MIPCOM2026

Not got your pass yet? Register today via the link in bio.

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