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Essetino Media | Auret & Jewel

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We’re high school besties turned business partners. We help experts become a respected authority on YouTube & attract highly-qualified clients. Let’s build a channel together that reflects the caliber of your work... and no you don’t have to dance on camera 😉💎🚀
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Choose better habits 💎💎💎
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Thanks for the mention Lydia (@lydiathedatingcoach 5 things I love (Jewel): 1. Purple (it’s my favorite color 💜) 2. Making people laugh 3. Patterned clothing 4. Uploading & scheduling a batch of YouTube videos 5. That first sip of Coca Cola 5 things I love (Auret): 1. The music of Hans Zimmer 2. Curling up with a good book & coffee 3. Doing YouTube Channel makeovers 4. Writing a new song 5. Puzzles (any kind of puzzle) 📰 Our Substack: The Profitable YouTube Playbook
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Still reminiscing about my time in France 🇫🇷 💜
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Hello from Paris, France 🇫🇷
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Just finished our 4-hour YouTube Strategy Lab! Had so much fun talking YouTube 🎥 Now to pack, off to France 🇫🇷 to eat some croissants 🥐 😆 ✈️
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The adventure begins now 🌎 ✈️ 💎
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Officially sold out for our 4-hour YouTube Lab tomorrow 🎉 Here we go 4 hours of YouTube… yes please 💎
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Last week I was in San Francisco speaking at the Human Tech Week conference. I was sharing my thoughts on AI and Youtube... I personally think that human made YouTube channels are about to get a lot more valuable and rare. Everyone right now is sprinting toward the AI shortcuts... Clone your voice, clone your face... It’s already flooding the internet with content that sounds the same and feels like nobody made it. The thing people actually subscribe for is not the video. It’s the person, the human connection. The pause before you answer a hard question... The stories only you could tell... The creators who use their own voice, use their own face, and use their own stories are the ones who’ll keep building something that actually compounds. Everyone else is going to look identical in the coming months... You can’t automate connection. Also... if you’d told me a few years ago this is where I’d end up, I’m not sure I would’ve believed you. Funny where life takes you.
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On May 12th, @auretesselen and I will be speaking at the Thought Leadership Forum, part of Human Tech Week in San Francisco. And I need you to understand the size of what we just said yes to... 5,000 leaders in one building. 300+ speakers. Seventy percent of the room is C-suite and founders. This is like the Super Bowl of human leadership in the AI era and I just feel SO honored that we’re going to be on the field. What’s this even about? @jennifer.kem (Top Forbes Brand Strategist and a good friend/mentor) is running this FORUM as a full working day built around this question: What are you building that AI cannot take from you? Like, the actual irreplaceable architecture underneath your expertise. The body of work that outlasts every wave of disruption coming at us faster than anyone predicted. I’ve been in this industry for 15 years. I have seen a lot of things change. And I have been to A LOT of events...but THIS one... I’m just so excited for this one because I know it’s going to be one of those events that positively affects our trajectory. We’re speaking on a session called “The Integrity of Visibility” - specifically, what it means to build influence & trust on platforms in the AI era. You’ll leave with your H-OS (Human Operating System) Influence Portfolio Map completed in the room. A personalized strategy report in your inbox within 48 hours. And a 30-day move that is built for your specific Architect type. If you’re anywhere near the San Francisco Bay Area on May 12, you gotta be in this room....message me and I’ll send you the link & code for how to get in.
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Coming soon… 📍 San Francisco, California
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On May 12th, @jewel3tolentino and I will be speaking at the Thought Leadership Forum, part of @humantechweek in San Francisco. And I need you to understand the size of what we just said yes to... 5,000 leaders in one building. 300+ speakers. Seventy percent of the room is C-suite and founders. This is like the Super Bowl of human leadership in the AI era and I just feel SO honored that we’re going to be on the field. What’s this even about? @jennifer.kem (Top Forbes Brand Strategist and a good friend/mentor) is running this FORUM as a full working day built around this question: What are you building that AI cannot take from you? Like, the actual irreplaceable architecture underneath your expertise. The body of work that outlasts every wave of disruption coming at us faster than anyone predicted. I’ve been in this industry for 15 years. I have seen a lot of things change. And I have been to A LOT of events...but THIS one... I’m just so excited for this one because I know it’s going to be one of those events that positively affects our trajectory. We’re speaking on a session called “The Integrity of Visibility” - specifically, what it means to build influence & trust on platforms in the AI era. You’ll leave with your H-OS (Human Operating System) Influence Portfolio Map completed in the room. A personalized strategy report in your inbox within 48 hours. And a 30-day move that is built for your specific Architect type. If you’re anywhere near the San Francisco Bay Area on May 12, you gotta be in this room....message me and I’ll send you the link & code for how to get in.
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