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Eugene Brown

@eugenebrown

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Helping Pros build their brands đŸ‘ŠđŸŸ
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The content is the part everyone sees. That’s why it gets all your time. Filming, editing, writing captions, chasing trends. It looks like the whole job, so it eats your week. The part that decides whether any of it works happens before you ever hit record. More posting won’t fix this. When your posts don’t get results, the move is usually a new format, a new trend, a new tool. If you can’t say in one sentence what you stand for and who it’s for, none of those change anything. There are three parts to this, and content is the last one. Your brand works like a train. The engine is your Brand DNA, what you stand for and the problem you own. The track is your client system, everything that happens after someone finds you. The cars are your content. Each one only works with the other two. And the engine is where you may be stuck right now. Nobody remembers “call me for a mortgage.” They remember “if you’re self employed and the bank said no, call me.” That’s owning a problem. When you own one, every post points back to it, and people know exactly when to think of you. Even a strong engine goes nowhere without the next part. What happens after someone finds you? Can they see how to reach you? Does someone answer them? Do they know what working with you looks like? If any answer is no, the people your content brings in leave. Now picture doing that for a whole year. This is the most expensive mistake on this list. A year of posting with no engine and no track is a year of your life. Weekends editing. Nights writing captions. Hours on trends that went nowhere. Life is short. There’s an order that fixes it. You can start this week. Write one sentence that says what you stand for and who it’s for. Then write down every step from someone’s first message to them paying you. Then pick one content format you can repeat every week. In that order. Then comes the part where you may want to quit. Trains start slow. Building the engine and the track takes work before you see much. Once all three work together, the momentum builds and it’s hard to stop. That’s The Brand Code. If you’re building your brand on purpose, give us a follow.
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People make branding way too complicated! You just need 3 things locked in to really start building up your brand! Theres not a single successful brand that I’ve ever heard of that doesn’t have all 3. Engine → Brand DNA Track → Client Systems/Experience Cars → Content If you’re strugglin with your brand you can narrow it down to one of those 3 things needing more attention.
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Day 010 // There’s almost nothing about what you do that can’t be looked up or copied! We learned early on that the more we shared about what we do to help build brands
the more people trusted us to handle theirs. It sounds counter intuitive but it’s what has been the move for us. As we look at other successful companies and how they aren’t afraid to show the process of how the thing is made it just proved our point even more. So let this be your sign to go ahead and show your process. We promise you that the info you think you’re hiding is just one AI search away from being found. đŸ‘ŠđŸŸđŸ‘ŠđŸ»đŸ–€đŸ–€
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Before focusing on helping people build brands, we were filmmakers. We created some of the dopest work for some amazing people. We started to notice this trend where we’d deliver these videos that exceeded expectations, but our clients were missing other important pieces needed to actually convert. We were just a tiny part of the puzzle. So we worked to find a way to not just create dope work, but to go all in with our clients to help them build all around solid brands. Brands that were built to get chosen by the right people. đŸ‘ŠđŸŸđŸ‘ŠđŸ»
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Day 009 // Solid testimonials can do half of the selling for you. Think about how you shop for things
 for us if we’re wanting to buy something on Amazon..the first thing we do is check the reviews. Being good at what you do is expected
what others say about working with you can separate you from the 100 other people doing what you do. If you’re not sure where to start you can do exactly how we do for @speechlessboudoir. Ask your clients/customers for a thank you note.
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Day 008 // We built an automation to help make the off boarding process leave a better last impression! For the longest time we’d just disappear after we finished a project! We also walk away with the perk of getting testimonials and referrals!
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Day 007 // You’ll go crazy if you try to build your brand and business based on how others think you should build it!
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Day 006 // Please get that email address together. It’s usually one of the easiest and cheapest ways to let people know you’re serious about your brand! If you’re struggling with it shoot over a DM and one of us can help you out! đŸ‘ŠđŸŸđŸ‘ŠđŸ»
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Overnight success takes a long time.
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We all have those things we do that drive us crazy! Mine is this dumb hand thing I caught myself doin last year. Some people hate the sound of their voice
 I hate catchin myself do this. đŸ˜‚đŸ€ŁđŸ˜‚đŸ€·đŸŸâ€â™‚ïž
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Day 005 // You lower your price to win the job, and it does the opposite. The number that was supposed to make you the easy choice is the thing making them nervous. Price is a signal before it’s a cost. When you come in way under everyone else, people don’t think “what a deal”. They think “what’s wrong with it”. Your brand tells them what to expect from you. Undercut it, and you’re telling them to expect less, no matter how good your work actually is. Cheap doesn’t say safe. It says risk.
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Day 004 // You can say you’re good at what you do all day long. Coming from you, it still sounds like a pitch, even when every word is true. That’s the stranger effect. A client says the same thing you’ve been saying, and now it’s real. Nothing changed but who said it. This is what testimonials actually do for your brand. They let the world confirm what you already know about yourself, so you’re not the only voice in the room vouching for you. Your brand gets stronger every time someone else says the thing for you.
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