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Ferrum Films - Production + Cinema Rentals

@ferrumfilms

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Filmmaking; Down to a Science
🔘Video Production
🔘Equipment Rentals
🎥🎬 #FerrumFilms

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POV: You said you only needed one… but somehow your drinks keep stacking.

Let's be real, one drink is never enough on set. Good thing we understood the assignment. 🙌 How many drinks are you carrying on set today?

Setup 1: @alexkapkov.dop
Setup 2&3: @xonyoungbae
Setup 4&5: @digirichie
Setup 6: @steadigroove
Setup 7: @ez_kyb
Setup 8: @3dvisualz
Setup 9: @samgoldman1
Setup 10: @leswooo
Setup 11: @chiprisito
Setup 12: @errraakk
Setup 13: @ferrumfilms

#therobocup #drinkholder #cupholder #drinkcarrier #filmmaker #photographer #cinematographer #lifeonset #setessentials #productioncrew #cameraassistant

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A huge month of work for NEXTUP in August 😮‍💨
From new launches, to professional revamps (and more in the works), can fairly say it’s been our busiest month yet.

Need websites, custom dashboards, and paid ads done right?
DM Cameron @nextupwebdesign

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So this summer has been quite a pivotal moment for me personally. I finally worked up the courage to quit my horrible 9 to 5 and work towards my passion for the arts. It hasn’t been easy, gigs are feeling far between and the job market is awful. But that didn’t stop me from living and being with friends and family, who I owed so much too. I was able to do some acting and go to events that I thought I wouldn’t ever have a chance to go to. On top of all that I turned 30 yesterday! And what more of a appropriate way to enter your 30s than to have your car breakdown right on your birthday while you’re still 100 miles away from home😅😅 but I definitely can’t say that my life hasn’t been exciting these last two months and I am grateful for everybody in my life who has helped him make it so🥰🥰

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NJ film crews — this one’s for you.

Grip Sessions is a hands-on grip workshop built around Matthews gear, at Vexio Studios in Fairfield, NJ with Ferrum Films. One night, real equipment, and instructors who’ve spent decades on set. No slideshows — you’re on the gear the whole time.

Two courses to pick from:

Grip 101 — Basics & a Little Extra
The fundamentals, plus the tips and tricks every seasoned G&E swears by. Set a C-stand like a vet, work faster and safer, and protect your gear and your head. Never touched a C-stand or just want to sharpen up — either way, you’re covered.

Grid Rigging
Rigging gear up on the grid, and everything that comes with working over people. Real techniques, real-world know-how, and a heavy focus on safety, because it’s all hanging over everybody’s heads.

You’ve used Matthews gear on set. This is your chance to really learn it, straight from the people who know it best.

📍 Vexio Studios · Fairfield, NJ
🗓 Thursday, September 24 · 6:30–9 PM
🎟 Limited to 100 spots — they’ll go fast

👉 Link in bio to grab your spot.

Just starting out and want to learn the right way? This one’s built for you. Tag a friend who’s coming up, or send it their way — better to learn it together than figure it out the hard way on set.

Hosted by @matthewsgrip + @vexio_studios + @ferrumfilms

#grip #gripandelectric #filmmaking #cinematography #njfilm nycfilm setlife matthews cstand gaffer griplife

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Video BTS Credit: @javiersepulvedaj @chris_guidice

Working with a Russian Arm changes the level of responsibility you carry as a Director of Photography.
When you move beyond Fischer dollies, gimbals, and smaller camera systems into equipment this substantial, preparation stops being optional. Stunt work requires every element to be laid out: previsualization, shot lists, track geography, crew positions, timing, light, and the limitations of the machine itself.
Good prep is not only what allows you to finish the day on schedule. It is part of what keeps people alive.
As a cinematographer, your job is not simply to make the film look good. You are also responsible for helping create a set where everyone can work safely. If you fail to do your due diligence around a moving camera car, stunt vehicles, or a loaded crane arm, the consequences can be catastrophic. I take that personally.
Hire professionals who understand the equipment, its danger zones, and the temperament required to operate under pressure. This is not a situation where you show up, improvise, and “go with the flow.”
Give the team a precise creative objective, then trust them to determine the safest way to execute it. The crane operator, camera operator, 1st AC, camera-car driver, stunt driver, and AD department all have information you do not.
Maintain overwatch. Know the track, crew positions, travel time between setups, available light, and how each shot affects the rest of the day.
A Russian Arm is heavy, offset, and dependent on communication between four or five people. Every move has physical limits, and every decision takes time to pass through the team.
You also need to know when not to use one. A drone may cover a simple follow. A MOVI Pro mounted to a standard vehicle may handle a linear move. The Russian Arm earns its cost when you need controlled high-to-low movement, lateral sweeps, or spherical movement around a vehicle.
With strong prep, a closed track, the right crew, overheads, and a specific shot list, a commercial team can often capture most of the required work in five or six hours.
The danger is rarely the size of the equipment. It is vagueness.

@reddigitalcinema

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First half ✔️

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Shaping a high-end commercial without exploiting the viewer.

We live in a commercial world, and that is not automatically a problem. Businesses need to sell. Workers need to be paid. Products need to move. Good companies deserve to survive, and good work deserves to be seen.

The problem is not commerce. The problem is disordered commerce. A lot of advertising is built around pressing on the lower appetites: envy, insecurity, lust, status anxiety, comparison, fear of missing out. It does not ask, “How do we tell the truth about this product?” It asks, “What weakness can we exploit hard enough to make someone buy?”

The person watching the ad is not just a nervous system to stimulate, a desire to inflame, or a wallet to capture. The viewer is a human person. That means the work has to be built with more discipline than simply making something look expensive, seductive, or untouchable.

Lamborghini is an icon of speed, engineering, Italian craftsmanship, design, power, and status.

For this commercial, it’s about a son remembering his father. A legacy handed down. A race tied to memory, grief, inheritance, courage, and excellence. It was part of the story of a man receiving what had been entrusted to him.

The strongest values are not the ones that manipulate appetite. They are the ones that reach the heart: family, memory, honor, sacrifice, courage, love, excellence, and responsibility.

That shaped the cinematography, the story, the visuals, and the language of the piece. Sell the product. Tell the truth. Do not degrade the viewer. Do not make the thing more important than the person.
@lamborghini @reddigitalcinema

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@get_fit_the_wright_way_ on point with the push ups! 🔥

@jamiemarieconlon 📷
@ferrumfilms

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Q2 Recap

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I am happy to announce @ferrumfilms is now a resident @vexio_studios in Fairfield NJ.

(Take the time to watch this video to get the full tour)

Vexio Studios has 4 stages, with beautiful facilities and a massive LED Volume. This place is awesome and was built for productions!

Our heart has always been for the community of creators and filmmakers in NJ, and we have plans to host events and workshops very soon!

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We show up. Ferrum Films delivers top-tier grip & electric gear to your set, plus an experienced G&E crew who knows how to make it work. Full lighting support, gear rental, or anywhere in between—we handle the setup so you can focus on what matters. From boutique brands to major productions, we’re here for it.

shoot us a DM for check out our website in our rental portal for more info on pricing and availability

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