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Business + Visibility Coach for Women 40+

@fimims

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🚀 I coach women 40+ to get visible, fully booked and paid.
📸 Award Winning Personal Brand Photographer

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I’m really excited to be on this journey for the next 6 months!

It’s time for me to invest some time into not just my business but myself as a business owner, I’m looking forward to stepping outside my comfort zone, getting some fresh perspective and seeing where the next 6 months takes me 💫

Thank you so much Fi Mims for this gorgeous package of goodies that arrived today, it’s such a lovely way to kick things off ☺️🩷

#shinebright #fimims #investinyourself

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For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews for information, rather than relying on traditional search……
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#geo #seo #chatbots

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Congratulations to our 2026 Roar Awards Finalists for Woman of the Year!

So thrilled to have you part of this year‘s finalist list, the judges were so impressed by the calibre of entrance this year.

Well done to all entrance on a mammoth effort to our official finalist. Congratulations again! You did it! #Legends.

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Congratulations to our 2026 Roar Awards Finalists for Creative Artist of the Year!

So thrilled to have you part of this year‘s finalist list, the judges were so impressed by the calibre of entrance this year.

Well done to all entrance on a mammoth effort to our official finalist. Congratulations again! You did it! #Legends.

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Jumping on this trend.

Expensive but worth it.

Founder’s edit.

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I presented a TEDx Talk & performed at @tedxcecilstreet exploring the ‘Music That Moves Us’, heartfelt songwriting, creativity & connection to music. It was an absolute honour & inspiring time ❤️✨

I’ve enjoyed learning from TEDx Talks since I was a teenager so when I was asked to present my own speech & perform It felt like an important challenge to undertake. It was inspiring to hear experts across all fields share their heartfelt speeches and express what they’re passionate about. How they are changing the world through their heartfelt work. I’ve always struggled with some imposter syndrome across all careers over the years including as a singer-songwriter. While I was forced out of my comfort zone & in no means felt like an expert, It was so encouraging to hear everyone speak with grace & humility at the forefront on and off the stage. Thank you @heart_sparks & @julesyparker for the incredible opportunity & help making this happen.

The talk & performance will be live online soon, I’ll keep you updated when it’s finally live for you to watch. 🎥

📸: @fimims

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There is something that happens when you move into your 40s. Not everyone will experience it in the same way, but often it’s a shift that is big enough to not be ignored.

You start looking at your life and your business and thinking, does this still fit me?

The version of success you chased in your 30s might not feel as appealing anymore. The hustle starts to feel louder. The tolerance for nonsense gets lower. And confidence, weirdly, can feel both stronger and shakier at the same time.

In this episode of the Rise Up in Business podcast, I’m joined by special guest @fimims, for a conversation about this exact season. Fi is an award-winning personal branding photographer and business coach helping women 40+ step into greater visibility, confidence and demand, so they can grow profitable, sustainable service-based businesses. 💫

Fi explains that what she sees all the time is women who are capable, experienced, and doing a lot, but still waiting. Waiting until they feel more ready. Waiting until it feels more certain. Waiting until they have more time, more energy, more proof. That “until” can quietly keep you playing small, even when you have already earned the right to take up space.

In our conversation, Fi shares why backing yourself in your 40s isn’t about pushing harder. It’s about reshaping the way your business and life actually fit you.

We unpack:
🔹Why confidence gets wobbly even when you’re doing well.
🔹Lifestyle first, then profit.
🔹Why boundaries aren’t admin, they’re strategy.
🔹The ripple effect of backing yourself.

So if you have been waiting for permission to do things differently, consider this your permission slip. You are allowed to redefine success in a way that actually suits the season you are in now. And you are allowed to build a business that supports the woman you are becoming, not just the one you used to be.

🎧 Listen in via the link in bio. Thank you so much for joining me Fi. 🙏🏼

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There wouldn’t been this if I hadn’t experienced loneliness.

It’s been a few weeks since I took to the @tedxcecilstreet street stage to talk about belonging, and what it is that makes us feel like we belong. I can’t wait to be able to share it with you!

For everyone asking, it will be a while before you can view the talk online, but I promise I’ll share it when it’s live!!

Big thanks to @fimims for capturing these 🫶📸

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Yestersay I had an incredible photoshoot - along with Kate Hulsman - with the amazing Fi Mims.

I love working with Fi. She saw the vision I sent her - not just a branding shoot or some headshots. This was the rebrand. This was a photoshoot to announce REDACTED REDACTED REDCATED.
(I can't tell you yet! I gotta get the photos back!!)

And Fi nailed it. She leant into the vision. Stood on tables. Dealt with exploding balloons.

And Kate! Kate threw herself on couches, literelly bought the drench champagne, and hung upside down.

I am grateful my crew was happy to lean into my world. I am so grateful. 🎈

@fimims
@kesavage81

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Well done TEDxCecilStreet and well done to all the heart on stage on Saturday. Has taken me a few days to reflect and take time to appreciate the incredible speakers and the fullness of the day (and night). What a wonderful event - credit to all involved and especially @julesyparker, @heart_sparks and @fimims and all the other volunteers. My heart is full, I recorded a part 2 once I got back in the car at the bmx 🚲 track Sunday with the kids about some insights. Hope to share next. #tedx #tedxtalks #heart #hearttouching #powerful

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Every TEDxCecilStreet @tedxcecilstreet that Jo Parker @heart_sparks and I curate is incredibly special and unique in its own right. And that’s not due to us.

It’s on the dedicated speakers, AV team, volunteers and amazing talents like @fimims capturing our day.

And yesterday for me with our theme of ‘The Heart Of It’ I will remember personally for me being the most emotional. More than one speaker let alone more than one moment bought me to tears - including streamers down my cheek at the back of the room thinking about my own heart, life and business. It was a life memory in every way.

Thank you to everyone who joined Jo and I as volunteers to bring this day to life and see the literal dream of so many come true. The dream to say - “I’m a TEDx Speaker.” That’s true of today.

Brava…

@kanji.low
@ashlaniormond
@elodie.camprasse
Dr Robert Walton
Dr Mohammed Ali
@saspetherick
@haydenpbrass
@rodcootemusic
@simirayat_cpsychol
@wadzinenzou
@drnikkistamp
@putujessicapatra

You all gave your hearts on that stage with your brilliant ideas ranging through the fields of art, medicine, technology, justice, life, community, business and more.

Thank you for having the courage to show us your hearts and share your idea.

It was an honour to support you.

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