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Francisca Kellett

@frankellett

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Editor-in-chief @we.are.navigator. Contributing editor @countryandtownhouse. Philanthropy columnist @thetimesluxury

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A look back to last Friday: The Art of Travel: Chapters of Discovery at the Sloane Club, and what a conversation it was. ✈️ Brought to you by @scottdunn_travel.

Journalists and authors @monisha_rajesh and @afuahirsch, alongside @julesperowne, CEO of Perowne International, joined @countryandtownhouse Travel Editor-at-large @frankellett for an exclusive afternoon on the art of travel, with women in travel and the rise of solo travelling among the big topics on the table.

The conversation went deep, covering history, culture, slow travel, AI, representation and overtourism, and how it all ties into storytelling to create truly meaningful travel experiences.

A rich, honest and inspiring afternoon for anyone who believes travel should be felt, not just seen.

Huge thanks to our partners Scott Dunn. For more than 40 years, Scott Dunn have been designing tailor‑made journeys that go beyond the ordinary, shaped around passions, milestones and dreams.

#chelseaartsfestival #scottdunn #caf2026 #sloaneclub #artoftravel

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2 YEARS OF NAVIGATOR - STORYTELLING WITH RESULTS ✨

What a two years it’s been. Our sister agency @we.are.navigator has gone from boutique digital marketing agency to a thriving partner to some of the most incredible luxury travel brands in the world.

From story-led strategy, branding and full-scale editorial magazines, to paid, socials, SEO/GEO-driven websites and campaigns that really get results, they use a thorough understanding of data, the market – and what makes a good story – to bring fantastic brands to life.

Think @Wildland.Scot, @62Nord, @Islas_Secas, @TheSafariCollection, @TheGoring, #ScottDunnPrivate and many more.

DM me for more info.

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Woop woop! We did it 🏆

We’re beyond proud to announce that we’ve won Best Sustainable Pub or Inn at the @countryandtownhouse x @polestarcars Sustainable Hotel of the Year Awards 2026.

Sustainability in hospitality isn’t just about doing good, it’s about proving that purpose and exceptional guest experiences can go hand in hand. Creating impact while delivering something people genuinely love and return to time and time again.

This award means the world to us because it represents exactly that.
A huge thank you to the judges, our incredible team, our guests, and everyone helping push this industry in a better direction for people and the planet.

And massive congratulations to all the other winners too 👏

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“The Fife Arms, in the glorious Cairngorms, is a masterclass in how a country house hotel can own its sense of place while evolving for the future. From renewable energy and carbon tracking to deep relationships with local farmers, estates and makers, decision-making reflects a long-term commitment to the landscape and local community.”

Huge congratulations to @thefifearms for winning Best Sustainable Country House Stay in the C&TH x Polestar Sustainable Hotel of the Year Awards 2026.

@countryandtownhouse

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As a journalist with over 25 years’ experience in national media, I’ve decided to do it my way.

I couldn’t be more excited to share a sneak peek of Onolla Magazine, London launching this Spring, both in LUXURY PRINT with some fun, charming, refreshing eye-catching digital storytelling.

My magazine, for my City.

I love this city, and I love great writing and here’s the first glimpse of something new that brings those two passions together. Onolla Magazine, London. Cheerful, optimistic, proper journalism at its best, rooted in helping you live well in this brilliant city.

It’s time for change.

Are you with me?
#magazine #onolla #change #journalism

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What a joy and honour to be part of the Country and Townhouse Future Icons community and to join conversations that challenge convention and reimagine what sustainable enterprise and innovation can look like.

Our founder, Michelle de Klerk, served on this year’s judging panel (travel sector), celebrating the trailblazers reshaping their industries and raising the bar for conscious business.

A huge congratulations to our member Lisa Franklin for her award win!!! @lisafranklinuk is a true pioneer in the beauty and wellbeing space, building a what-women-want clinic rooted in care, expertise and innovation. Lisa, you are a force! SO happy for you.

We also celebrated with our dear friends and members Aisling Connaughton and Jen McGarrigle of Cyd Connects, who partnered with @countryandtownhouse Townhouse to shape the judging criteria and standards, ensuring the awards were thoughtful, rigorous and meaningful.

Some of our favourite panel insights were from the brilliant Marine Tanguy, Thomasina Miers and Polestar’s sustainability lead, Lisa Bolin.

A huge thank you to the visionary Lucy Cleland for building such a remarkable and rapidly evolving community. We're honoured to be part of it.

An amazing afternoon connecting with old friends and new! So good to see you @julietfallowfield , @frankellett, @julietkinsman @jamilafaye @journeys_with_purpose

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Congratulations to The Datai Langkawi, awarded Best Travel Conservation, Environmental or Biodiversity Initiative in UK magazine Country & Town House's Future Icon Awards 2026. The Datai is leading the way with The Datai Pledge: it's also a damn nice place for a relaxing holiday and testament that luxury travel can also do good things for our planet 🙏🙏#thedatai #malaysia #thedataipledge

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Grazie mille @donotdisturb_show for a fantastic few days in Puglia meeting great people, seeing old friends, making new ones, basking in extraordinarily good weather, and getting behind the wheel of an old Fiat 500 in a convoy of vintage cars to Ostuni. No seatbelts, no problem (apparently🫠). The brakes weren’t great either, but copilot @frankellett was a valiant non-panicking support whenever the cars in front stopped and I needed to crank the gears to avoid running into the back of them.

Thank you to @elizabailey for having me there, to @borgoegnazia for the comfy bed and spectacular breakfasts, to @indigenusexperiences for bravely (madly?) trusting us all behind the wheels, and to everyone who made the week so special and such huge fun.

#donotdisturb #borgoegnazia #puglia #italia #italy #untoldtravelstories #travel

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Well, that was wild!

Marrakech, you always know how to woo, charm, and surprise me.

One of the best (and busiest) weeks of my year so far: hosting two back-to-back events at @nadiawalfordpr client, @jnanerumi during @pure_theshow week.

Huge thanks to all those who worked tirelessly behind the scenes to bring these events to life. And of course to everyone, from clients to journalist and industry friends, who brought pure good vibes and glamour with them!

Jnane Rumi, what can I say? You’ve become very close to my heart, not just because of your outrageously good looks, but mostly thanks to your amazing team. @gertjanvandenbergh, @berghcorinnevanden, @samysnoussi_ @armirsejdaj and @dumondavid - thank you for everything, you’re like family now. I’m so grateful to know you all.

So much fun launching @gloobles ’ first Marrakech guide with @airellescollection and @dmafrica and of course celebrating 5 years of NW PR client @inclusive.morocco

@bilal.elhammoumy , habibi—you are a powerhouse, and a very special human. Congrats to you and @chentouf_ran on all you’ve achieved so far with Inclusive Morocco, I’m honoured to be along for the ride! Thank you both.

Rumi wasn’t wrong when he wrote: “Love is the water of life.” 💕

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A peek into the sublime @belmondhotelcaruso where I had the most sublime old Hollywood style stay with the most glorious #slowfood @armando_art_istarco @iolanda_mansi_ is the consummate GM and like Exec Chef Armando she had previously worked at the hotel in a junior role and just had to return. I totally understand why. #foodie #luxury #amalfi #amalficoast_italy #foodandtravel #loveitaly

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Just a random Tuesday… but I chose me. ✨
Solo retreat. Luxury spa. No distractions.
Because wellbeing isn’t a weekend thing - it’s a priority.

#elandalus #wellnesstravel #solospaescape #thisiswellbeing #luxuryretreats #sparetreat #luxuryspa

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Today @birdtravelpr turns 15 and, as I was tearily boxing up our locked-down office on our 10th anniversary, I was not going to let this milestone go un-celebrated!

When I set out solo, with zero savings during a recession, lots thought it was risky business so I owe immense gratitude to my earliest supporters who backed me from the start & put the wind in my wings. Thank you to BIRD’s original clients and colleagues for taking a leap of faith in a 28-year old with a big dream, to the editors who offered up kind references & introductions to clients, to my previous employers who continue to be great mentors, and to my patient friends & family who have been my greatest cheerleaders through thick and thin 💚

Back in 2010, I knew little about running a business however I was crystal clear on one thing: that I wanted to build a curated portfolio of likeminded brands that really aligned with my personal values & taste. Beautiful, original, storied hotels in interesting locations with visionary owners and real integrity.

Thank you to our beloved clients (some who’ve stuck by us since the get-go) for putting your trust in us to help you launch, grow or modernise your brands. It continues to be an absolute privilege.

And thank you to my amazing team for putting your careers in my hands (I do not take this responsibility lightly) and for all the energy and creativity you invest into our clients. We set ourselves really high standards (and I can be a stickler to work for!) so I feel incredibly lucky to work with these angels and that we have one of the most talented teams around. Not only are they whip smart, connected & creative but they are kind and fun, always supporting and championing one another. This shared work ethic & commraderie is a joy to witness ✨

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