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Frida Liao

@fridamonchi

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Deputy Editor in Chief NOWNESS CHINA现在
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A dream come true ❣️my forever icon @abramovicinstitute at home in New York City for the NOWNESS Paper cover @nowness.china @nowness Photographer: @mengyu___ Creative: @fridamonchi Assistant: @davidgannonphotography Photo Production: @material.projects ♥️
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Hegel’s phenomenology in one trailer for @nowness @nowness.china @nownessasia out soon
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ways of seeing, ways of remembering
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Feeling grateful to have been part of this beautiful journey. Thank you to everyone involved for the trust, collaboration and kindness throughout the shoot. Congratulations on the world premiere at Locarno. 🤍 #nownesschina #tangwei #thewindonebrilliantday
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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Shanghai Fashion Week is an increasingly important player on the global stage, and the clearest proof of this is the guest show by Maison Margiela. Yet the true highlight of the week is #SamuelGuìYang, a brand I have followed for quite some time and one that has become a genuine magnet drawing audiences to Shanghai. Among all the labels presenting their work, the collaboration between Samuel Guì Yang and Erik Litzen feels the most authentic – and, crucially, not derivative of their Parisian or Lodnon counterparts. The label possesses a distinct aesthetic that cannot be found elsewhere. As the designers themselves explain, what is often referred to as “Chinese style” encompasses an expansive and complex world: it resists simplification, as it draws equally from history and contemporary life – from the rhythms of the street to color, humor, and everyday experience. This multiplicity informs their refusal to confine themselves to a singular cultural framework; instead, they embrace lighthearted fluidity. At a time when fashion is increasingly returning to a mode of freely drawing inspiration from global cultures – as seen, for instance, in the autumn–winter 2026 collections of Louis Vuitton and Loro Piana – Samuel Guì Yang stands at the forefront with its nuanced (and very chic) exploration of cultural provenance. Think of a fringed poncho tied with a piece of blue string, achieving a sense of harmonious ruralism; a striking feathered cloaklet layered over a raincoat, headpieces seemingly constructed from repurposed garments, and a square parasol with a trailing black canopy that nearly obscured the entire look – introduced a subtly folkloric dimension without referencing any single tradition directly. As Litzen notes, his and Samuel’s process begins intuitively, followed by careful refinement to ensure that the results remain respectful and avoid coming too close to specific cultural boundaries. This balance between instinct and critical editing ultimately defines the unique strength of their joint effort. Collages by me 🪁 @samuelguiyang @shanghai_fashionweek #ShanghaiFashionWeek
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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AW26 “Dream Forward 心见” “空间和时间本质上起源于心灵。” 卡尔·荣格(Carl Gustav Jung) “Space and time are, in essence, rooted in the psyche.” Carl Gustav Jung 请想象一种可能： 时间和空间不再遵循线性的因果规律； 内观与外在彼此共振。 通过感知，心灵已先见到真相 …… 梦是无意识的载体。 当我们开始认识它、整合它， 世界的全貌才会真正敞开。 Imagine a moment where space and time no longer follow their usual order, and our inner and outer worlds begin to connect. Dreams are the vessels of the unconscious: when we recognise them, we reveal a fuller picture of the world. #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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AW26 “Dream Forward 心见” First Look Photography by Xavier Mas #SAMUELGUIYANG #SGY #SAMUELGUIYANGAW26 #DreamForward心见 #AW26
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