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Artichokes & Wine Labels
Napa, Ca @gatto.rivera
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Design has long played a pivotal role in wine, influencing how consumers perceive quality and make purchase decisions. But today’s wine buyers expect more—more authenticity, more innovation, and more connection across every touchpoint, from labels to websites to tasting rooms.

At this year’s Unified Wine & Grape Symposium @unifiedwinegrape, I’m honored to be speaking with @whinewithjess of Whiny Baby to dissect The New Rules of Attraction: Using Design to Seduce, Sway & Snare the Right Wine Customers. With moderators @tylerballiet and @morgan1st, I am excited to have a lively and candid conversation about how packaging and storytelling can influence your brand world and amplify your audience. 

While we come from different facets of the wine world, we share a passion for telling stories through design and emphatically believe in the future of wine. We’ll talk about what’s working, what’s not, and how wineries can find the right audiences without selling their soul. 

Are you headed to Unified? Be sure to say hi at our panel on Tuesday or stop by the @gatto.rivera booth A2510 on Wednesday and Thursday upstairs. See you there!

—Tim
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We are proud to share our work on the branding for @theriverclubnapa, a collaborative wine-tasting space brought to you by two family-owned wineries: @belongwineco and @paperplaneswine Located off the beaten path along the river in Napa’s Tannery District, just a stone’s throw from downtown, this hidden gem offers stunning river views and a refreshingly modern tasting experience.

The branding draws inspiration from classic meeting spots of a bygone era, while reflecting the unique personalities of each brand. The protea, the official flower of South Africa, represents Belong Wine Co; the planes represent Paper Planes; and the waves symbolize the four partners coming together as a collective on the river.

We couldn’t be more excited about the launch of The River Club, a fantastic new addition to our local Napa community.

#NapaValley #branding #tastingroom #hospitality
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