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Georgie Graham

@georgiegraham_design

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Industrial Design @vertdesignstudio

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Team @vertdesignstudio ❤️

A night out celebrating design for the Australian Good Design Awards @gooddesignaus

Congratulations to our epic clients @sabipets @pixiiau @heliograf.design @latitude16.gin !! 2026 Good Design Awards Winners 🌟🌟🌟🌟

Thanks for having us @gooddesignaus and massive congrats to @brandon.gien @rachelannwye and Natasha

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Hear from Mitch and Georgie about the 42 days campaign.

Watch the full edit via our Substack.

42 days Guernsey Campaign
Campaign: @sydneyswans X @lifebloodau
Agency: @mcsaatchigroup
Design translation: @vertdesignstudio
Large format 3D Printing: @composite.sydney

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BTS for the design translation of the @sydneyswans Guernsey X @lifebloodau

@mcsaatchigroup approached us with a concept for the campaign.

Testing guernsey scale and proportions in the studio.

Engaged @composite.sydney for large scale 3D printing in PET.

A manufacturing solution that made this form and the transparency possible.

@composite.sydney printing the first prototype.

Refinements were made to the collar to prevent warping in the production process.

A v-like pattern was added. This facilitated easier printing and also improved the function of liquid drainage.

Experimenting with formulations and additives that would balance realistic blood with the @sydneyswans colours.

Testing formulations with the 3D printing pattern.

Refining colour to be more pink and light, as the exterior darkens the colour.

The form is contact clarity, meaning you can see through only when something is touching the surface.

Campaign shoot to capture photo and video that would be used across billboards and bus stops throughout the campaign.

BTS of the photoshoot with Andreas Smetana.

The guernsey arriving on our company mini truck - media day!

Mitch and Georgie filling up the Guernsey and ensuring drainage system is operational.

Mitch adding the final piece.

Official campaign start day.

Round 24 has been renamed to round 42 to represent that donated blood lasts just 42 days and regular donations are needed.

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Donated blood lasts just 42 days.

A partnership between @sydneyswans X @lifebloodau

To highlight the urgent need for regular donations, the Swans and Lifeblood transformed Round 24 into Round 42.

A clear Swans jumper is filled with blood-coloured liquid and over 42 days, it will slowly drain. Every day the message becomes harder to miss.

Design translation by @vertdesignstudio for @mcsaatchiaunz

Large format 3d Printing by @composite.sydney

Lead Vert Designers: Mitchell Brown and Georgia Graham

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Winter Solstice Sand Casting @vertdesignstudio

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Winter Solstice Casting with the team!

Fuelling our creative practice by learning new processes in-house. Thanks for showing us how it’s done @andrewcsimpson

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This week marked World Industrial Design Day @worlddesignorg @idx_syd

We’re proud of our resilient team and everything we get to work on together. Bringing ‘real things’ into the world takes intention, curiosity, effort, and action.

Industrial design often sits under the radar. Good design can go unnoticed because when something works seamlessly, it simply feels right.

But behind every product is deep thinking… countless decisions that shape how something functions, feels and is produced.

We design because we love it, and because we care deeply about helping our clients succeed. Here’s to creating more of what we want to see in the world.

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The hip-healthy floor seat by @hip_and_co has been recognised with a Highly Commended in the @kiindred_official Awards 🌟

Congratulations to Bree, founder of Hip & Co, and to our lead design team: Georgie and Colin.

It was a pleasure to support the development of this product, which is designed to encourage healthy hip positioning for babies while providing comfort, safety, and ease of use for parents.

Our role was to refine the design for manufacture, feasibility, and market viability—balancing user needs, technical requirements, and commercial goals to help bring a meaningful and practical product to market.

Extensive prototyping, user testing, and expert feedback informed the process throughout.

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Hip-healthy baby floor and booster seat by @hip_and_co

Founder Bree created hip & co after her first child was diagnosed with hip dysplasia - an under-recognised condition that affects around 1 in 10 babies with hip instability, with around 1 in 100 requiring treatment.

Through this experience, Bree discovered there were no suitable local products designed to properly support healthy hip positioning - only DIY solutions and a limited number of options overseas.

We worked closely with Bree to design a seat suitable for babies undergoing treatment for hip dysplasia, as well as those simply needing better hip support.

The design process included in-depth research, concept development across form and key features, collaboration with experts, extensive prototyping, user testing, and optimisation for manufacturing.

Lead designers: Colin Schmidt and Georgia Graham
Photography: Product of Grace

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We can’t get enough of these measuring cups for @fat_tuesdays

Designed for everyday use, easy pouring and efficient stacking. Inspired by 1970s Tupperware - their bold colours and playful feel.

Made locally from recycled, food safe materials.

@megyonson is the creative behind @fat_tuesdays and it was a pleasure to bring her vision to life.

Lead Vert Designers: Neuti Seo, Roberto Pereira, Georgie Graham, Simon Terry and Team Vert

Obsessed with these images!
Creative Direction @one_and_one.studio
Photography @sianfay
Styling @sofiamusarra
Studio @hiatus.studios

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Introducing the hip-healthy floor seat for babies by @hip_and_co

Whether your baby is undergoing treatment for hip dysplasia or simply needs a safe, comfortable place to sit, the hip & co baby floor seat supports natural hip positioning.

It is secure, comfortable, and ergonomically designed, with soft cushioning for a snug fit.

Lightweight and portable, it’s easy to move around the house or take on the go.

Key features include a stable base, carry handle, three-point strap, wide leg angle, mounting groove, and table-mounting interface.

Congratulations to @hip_and_co founder, Bree for your dedication to creating this.

The the hip-healthy floor seat is now available to purchase online.

Lead Vert Designers: Colin Schimdt and Georgia Graham

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