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creating a world @carteblanchebeauty
available exclusively at @violetgrey and carteblanchebeauty.com
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Behind Carte Blanche are two women with years of beauty industry experience, very full beauty cabinets & very high standards.

Get to know our co-founders, Geri & Sarah, talking beauty muses, nostalgic favorites & desert island products ♥️

Q: Biggest beauty muse?
A: Sienna Miller. Forever and always!

Q: One beauty product you wear daily?
A: SPF, which is now Multi-Hyphenate.

Q: The one thing you refused to compromise on when creating Multi-Hyphenate?
A: The way the bottle feels in your hand, the way the formula looks on your skin, and the way it improves your skin over time.

Q: A beauty trend you’re happy to see retire?
A: Heavy, full-coverage foundation.

Q: What’s one beauty rule you don’t follow?
A: I’m okay with aging naturally, which sort of feels like breaking the rules these days?

Q: Most nostalgic beauty product?
A: Hard Candy nail polishes and eyeshadows! The chokehold they had on me.

Q: The best piece of beauty advice you’ve ever received?
A: This sounds a little silly, but when I was 24, someone told me to try not to move my forehead so much when I talked and that I’d thank her when I was in my 40s. Well, turns out, I do thank her! Being mindful of repetitive facial expressions has certainly made a difference for me.

Q: Biggest beauty muse?
A: Cindy Crawford, always has been and always will be.

Q: One beauty product you wear daily?
A: A good SPF. Multi-Hyphenate most days.

Q: The one thing you refused to compromise on when creating Multi-Hyphenate?
A: Too long of a list but here are a few: Tint that's sheer enough to see skin, glow that doesn't sparkle, true brightening skincare and mineral SPF that is actually lightweight.

Q: A beauty trend you’re happy to see retire?
A: A heavy, full-coverage base that sits on top of your skin.

Q: What’s one beauty rule you don’t follow?
A: That bronzer can't be used to contour.

Q: Most nostalgic beauty product?
A: Toss up between Mac Spice lip liner and Lancome Juicy Tubes.

Q: The best piece of beauty advice you’ve ever received?
A: Take care of your skin first. Makeup sits better on it.
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new in the cito →

@vicswinebar — the perfect in-between lunch and dinner spot at @thepostmontecito

@805living — the october issue is out, grab a copy

@ancoraosteria — nouveau italian gorgeously designed by @jacob_gerhardt @blair.moritz

@miliospizzasb — @kamiljumale bringing the ny slice to sb and doing it well

@ateliersunhouse — prettiest little shop for the it girl mermaid curated by @juliepointeradams

@drink_ysidro — a new flavor by @extrasaltygirl and it’s so good

@jennymontecito — new fall floral drops including the gratitude arrangement (message to order)

@elencanto.sb — one of the best dinners ever at their visiting chef series, the next one is nov 14 with @josiahcitrin

@carteblanchebeauty — @gerihirsch launches the multi-hyphen tinted spf and it’s beautiful
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A little late to post this, but some things deserve more than a quick congrats. And this is one of them…

Last summer, I was catching up with my dear friend @gerihirsch poolside in beautiful Santa Ynez, and she shared the name and vision for what she was building: @carteblanchebeauty. I remember getting actual goosebumps.

Because if you know Geri, you know… Her taste is impeccable. Her standards are borderline unreasonable (in the best way possible). And her ability to obsess over every last detail, from formulation and efficacy to packaging and the entire experience of a brand, is something I’ve admired for years. I knew whatever she was building would be exceptional.

Getting to watch her bring that vision to life has been such a joy. And getting asked to be part of the launch campaign was an incredible honor (especially coming from someone who has championed me and my work since long before @perelelhealth was even an idea). 

And can we talk about the actual product?! Multi-Hyphenate is aptly named because it really does do it all. A gorgeous, glowy skin tint, SPF 35, and actual skincare benefits, including vitamin C + other actives designed to help improve hyperpigmentation and make your skin look gorg. It’s makeup that makes your skin look incredible now while doing something good for it long term. (Also, big hell yes to fewer steps.)

It has genuinely become my new favorite. And I’m not just saying that because I love the woman behind it. 

All this is to say, there is something so special about watching a woman you adore build something extraordinary. Especially when you know how much thought, courage, work, and heart went into getting it out into the world.

Geri, so damn proud of you! What a privilege to have you in my orbit, to learn from you, and to cheer you on in this next chapter. 

Now everyone, go meet your new favorite face product. Trust. 🖤
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My most favorite night of the year! I’m patiently waiting for the  @whatsthomaseating’s edit but our 9th annual Friendsgiving was one for the record books 💫
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