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🥋 CROSSFIT MEETS JIU JITSU 👊🔥 At Fight For The Fittest 2026, we met an athlete competing that day who also trains Brazilian jiu jitsu. When he found the C WIPES booth, we started talking about how he usually cleans up when transitioning from no-gi to the gi. His usual move? Dude Wipes. Then he checked out C WIPES and immediately said they seemed like a much better fit for what he needed. That’s exactly why we created them. C WIPES are individually wrapped body wipes made for athletes — easy to throw in your gym bag and perfect for cleaning up after training, competition, or between sessions when you can’t shower right away. 🔥 Tea tree oil + eucalyptus essential oil 🔥 Aloe + Vitamin E 🔥 Plant-based wipe material 🔥 Individually wrapped for convenience 🔥 Built for wrestlers, BJJ athletes, CrossFitters, and anyone who trains hard We love seeing C WIPES cross over into different athletic communities. 👇 Ready to upgrade what’s in your gym bag? Head to getCwipes.com and grab your C WIPES today.
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Name this tag team 👇
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🚨 WELCOME TO THE CFLWR FAMILY, JOSH LATHAM! 💪🇺🇸 They say hard work beats talent when talent doesn’t work hard. But what happens when you have BOTH? Meet the newest member of the CFLWR Combat Gear family, @joshlathamfit 🥇 🏆 2026 USA Wrestling Folkstyle National Champion 🥇 2026 Northeast Regional Freestyle Champion 🏆 3x Connecticut State Champion 🏆 3x New England Champion 🌎 Kids World Record Holder for Push-Ups & Pull-Ups And the craziest part? Josh is known for taking on challenges that most people wouldn’t even attempt, pushing himself beyond what seems possible, and looking you dead in the eyes afterward with three simple words: “IT’S SO EASY.” 😤 WHY JOSH? WHY CFLWR? At CFLWR, we’ve always believed that wrestling is bigger than wins, losses, and medals. It’s about character. It’s about discipline. It’s about doing the things other people aren’t willing to do. It’s about embracing the grind, pushing through adversity, and refusing to put limits on yourself. That’s exactly what we see in Josh. We’re not just building another wrestling brand. We’re building a movement that celebrates the athletes who embody what this sport is all about. Athletes who inspire the next generation, lead by example, and prove that greatness isn’t given — it’s EARNED. Josh represents everything we’re striving to build with CFLWR. A relentless mindset, an incredible work ethic, and the confidence to make the impossible look easy. We’re proud to have Josh representing CFLWR and C WIPES, and even more excited to be part of his journey. The future of wrestling is bright, and we’re just getting started. 🚀 Welcome to the family, Josh! STAY IN THE FIGHT. 🥊 #CFLWR #CWipes #JoshLatham #USAWrestling #WrestlingLife
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🔥 C WIPES IS HEADING TO FIGHT FOR THE FITTEST 2026! 💪⚡ This weekend, we’re bringing C WIPES to Fight For The Fittest, the BIGGEST fitness competition in the Northeast, at Suffolk Community College! 🏆 @fightforthefittest Whether you’re a competitive athlete, weekend warrior, or someone who simply loves to train, C WIPES were made for YOU. 💪 30 individually wrapped body wipes per bag 🇺🇸 Proudly Made in the USA 🌿 Infused with Tea Tree Oil, Eucalyptus, Aloe Vera & Vitamin E 💦 Cleanse, refresh & wipe away sweat after training 🥊 Designed by athletes, for athletes We’re on a mission to change the way athletes clean up after training, and we’re bringing that mission to the fitness community! 📍 Suffolk Community College 📅 This Weekend | October 17–18 🛍️ COME VISIT THE CFLWR BOOTH & STOCK UP ON C WIPES! STAY CLEAN. STAY SHARP. STAY IN THE FIGHT. ⚡ #CWipes #CFLWR #FightForTheFittest #FFTF2026 #FitnessCompetition
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We’re not just building a product. We’re building a CATEGORY. 🚀 When I sat down with @johnscafiddijr on Blunt Talk, I brought him a bag of @getcwipes . He asked me a simple question: “What are these, and why do athletes need them?” My answer? We want to become the NIKE of body wipes. Think about it. Dude Wipes are for your butt. Baby wipes are for babies. But who’s building a body wipe brand specifically for ATHLETES? Wrestlers. Jiu-Jitsu practitioners. MMA fighters. Football players. Gym rats. Anyone who trains hard, sweats harder, and needs a convenient way to clean up before they can get to a shower. That’s the opportunity we saw. And that’s the opportunity we’re attacking. At @cflwrcombatgear, we’re not interested in being another wipe company fighting for shelf space. We’re building a brand, a community, and an entirely new standard for post-training hygiene. Our vision is simple: Build the biggest post-training cleansing brand in the WORLD. 🌎 Some people see a bag of wipes. I see an opportunity to disrupt an entire industry. That’s the difference between selling a product and building a brand. Huge thanks to John Scafidi Jr. and Blunt Talk for giving me the platform to share our vision. 🎥 Catch the full conversation on The Plugg Network app, available on iOS and Android. 🛒 Get yours at GetCWipes.com #CWipes #CFLWR #Entrepreneurship #BuildingABrand #StartupLife
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See you at the top 📈
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What if the key to growing wrestling isn’t just growing the sport… but growing its ATHLETES? 🤼‍♂️🔥 I’ve always had this theory that athletes can become bigger than the sports they compete in. Michael Jordan transcended basketball. Wayne Gretzky became bigger than hockey. And look at what happened to the UFC when superstars like Chuck Liddell, Ronda Rousey, and Conor McGregor broke into mainstream culture. SUPERSTARS GROW SPORTS. Wrestling has produced some of the toughest, most talented athletes on the planet. But how many have truly transcended the sport and become household names? That’s something we want to change. When we founded @cflwrcombatgear , the vision was always bigger than selling products. We want to build one of the largest social media platforms in combat sports, with wrestling at its core. A platform that gives wrestlers exposure, helps them build their personal brands, creates opportunities, and introduces their stories to millions of people who might not even follow wrestling. Because the reality is, the talent is already there. The personalities are already there. The stories are already there. What’s missing is the PLATFORM. And that’s exactly what we’re building with @cflwrcombatgear. I had the opportunity to sit down with John Scafiddi Jr. on Blunt Talk, airing on The Plugg TV, to discuss this vision and a whole lot more. We talked about my upbringing, the struggles along the way, my journey and success at G FUEL, and ultimately why I decided to pivot into building something I truly believe in with CFLWR. This clip is just a small piece of that conversation, but it represents the very foundation of what we’re trying to accomplish. We’re not just building a brand. We’re building something FOR the wrestling community, WITH the wrestling community. 🎥 Watch the FULL episode of Blunt Talk by downloading The Plugg app, available on iOS and Android! #CFLWR #Wrestling #CombatSports #BluntTalk #ThePluggTV
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🚨 WRESTLERS + WRESTLING PARENTS — THIS ONE’S FOR YOU. Especially if you’ve ever dealt with ringworm, impetigo, staph — or watched a teammate go through it. There are still a few misconceptions about C Wipes that I want to clear up. First: our wipe itself is 100% plant-based and designed to break down in a landfill. 🌱 Second: “Why not just go home and shower?” YOU SHOULD SHOWER. Absolutely. C Wipes are NOT a replacement for showering. The point is that wrestling practices can last 90 minutes to 2+ hours. Tournaments can have you sitting around all day between matches. You’re sweating, rolling on mats, making constant skin-to-skin contact and sharing an environment with dozens — sometimes hundreds — of other athletes. Why wait until you get home to clean up? 💧 Water break? Wipe down. 🤼 Finished a hard round? Wipe down. 🏆 Just finished a tournament match? Wipe down. 🚗 Practice is over and you’ve got a ride home before you can shower? Wipe down. C Wipes were made to give athletes an easy way to clean sweat, dirt and grime from their skin when a shower isn’t immediately available. And they’re not just for wrestlers. BJJ. MMA. Football. Lacrosse. Hockey. Gym training. Any athlete who sweats, wears equipment or trains around other people can throw a few individually wrapped C Wipes in their bag. They’re also great when you simply want to clean up after training, freshen up, remove sweat from acne-prone skin, or avoid walking around smelling like you just spent two hours in a wrestling room. 😂 🇺🇸 Made in the USA 🌱 100% plant-based wipe 🧼 Individually wrapped 🌿 Tea Tree Oil + Eucalyptus 💧 Aloe Vera + Vitamin E 🚫 No alcohol, parabens, dyes or added fragrance 🤼 Built by people who genuinely care about the wrestling community 💰 A portion of profits goes back to supporting athletes This wrestling season, stop waiting until you get home to start cleaning up. KEEP C WIPES IN YOUR WRESTLING BAG. 🔥 Stock up for the season now at GETCWIPES.COM Train hard. Stay clean. Keep wrestling.
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🚨 WRESTLING PARENTS — THIS ONE’S FOR YOU. If your wrestler has ever dealt with ringworm, impetigo, staph, or other skin issues, you already know how frustrating it can be watching them get pulled off the mat. Wrestling is a close-contact sport. Sweat, mats, gear, tournaments, long practices… your athlete’s skin goes through A LOT. Here are 6 reasons we believe every wrestler should have C Wipes in their gym bag: 1️⃣ INDIVIDUALLY WRAPPED Every C Wipe is sealed in its own packet, so you can throw a few in a gym bag, backpack, car, wrestling bag, or tournament cooler without worrying about the whole pack drying out. Rip one open when you need it. 2️⃣ NATURAL, SKIN-FRIENDLY INGREDIENTS Made with ingredients like Tea Tree Oil, Eucalyptus Essential Oil, Aloe Vera, and Vitamin E — without alcohol, parabens, dyes, or added fragrance. 3️⃣ MADE IN THE USA 🇺🇸 C Wipes are proudly manufactured in the United States in an FDA-registered, GMP-compliant facility, giving us greater oversight of manufacturing and quality control. 4️⃣ THE WIPE ITSELF IS PLANT-BASED 🌱 It’s not just about what’s IN the formula. The wipe itself is plant-based, giving athletes a convenient option for cleaning sweat, dirt, and grime from their skin. 5️⃣ WE GIVE BACK TO THE ATHLETES 🤼 C Wipes was built inside the wrestling and combat-sports community. A portion of our profits goes back toward supporting the athletes and community that helped build us. 6️⃣ BECAUSE WE WANT YOUR KID ON THE MAT Our goal is simple: give athletes an easy way to cleanse their skin during tournaments, between matches, and immediately after practice when they can’t get to a shower right away. C Wipes aren’t a replacement for showering or medical treatment — they’re a convenient bridge until your athlete can properly shower. Your wrestler already carries shoes, headgear, knee pads, water, and everything else. Make C Wipes part of the gym bag too. 🔥 30 individually wrapped wipes per bag 🇺🇸 Made in the USA 🤼 Built for the wrestling community 👉 GET YOURS NOW AT GETCWIPES.COM Don’t wait until you wish you had them. GETCWIPES.COM 🧼🤼
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#bjj #bjjchampion #training #practice #cflwr
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Entrepreneurship has a funny way of changing what you consider a “win.” Sometimes the win isn’t a massive deal, a huge check, or some viral moment. Sometimes it’s seeing a product you helped build from the ground up finally live on Amazon. CFLWR and C Wipes have been built one small win at a time. One customer. One wrestling room. One wholesale account. One tournament. One athlete. One retailer. One piece of content. One person telling another person about the brand. And now, another step forward. C Wipes are officially available on Amazon. It might seem like a small milestone from the outside, but for us it represents something much bigger: accessibility, credibility, and the ability to start scaling this product far beyond our immediate community. There’s still a LONG way to go. We’re nowhere near where I want this company to be. But I’ve learned to appreciate these moments. Building something is hard. There are days when it feels like everything is moving at once, and days when it feels like nothing is moving at all. So when you get a win—even a small one—you have to recognize it. I’m incredibly grateful for everyone who has supported CFLWR and C Wipes so far. Every purchase, share, introduction, repost, conversation, and recommendation has helped us get here. And if you happen to purchase C Wipes through Amazon and use the product, I’d genuinely appreciate you coming back afterward and leaving an honest review. Those reviews may seem small, but for a growing brand trying to establish itself and scale on Amazon, they mean a lot. Small wins stack. And we’re just getting started. ⚔️ Check out our Amazon listing here: https://a.co/d/003Zrvu3
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This is what the wrestling community is all about. 🤼‍♂️🔥 We were at the Columbus Day Duals helping coach the Dark Horse K-6 team when one of the young wrestlers came up to us, showed us he was following CFLWR, and asked if we had any C Wipes. We didn’t have a booth at this tournament… but we pretty much ALWAYS have C Wipes on us. 😂 So of course we had to hook him up. Then we found out he’s already an entrepreneur himself. He runs his own wrestling shoe business called Always Better Everyday — and that name says everything. Always. Better. Everyday. That’s wrestling. That’s business. That’s life. We absolutely love seeing young wrestlers with this kind of drive, and we want the CFLWR community to show him some love. Go follow 👉 @a.b.e._wrestling_heat Keep working. Keep building. Keep getting better every single day. 💪🌱 And if you catch us at a tournament… there’s a pretty good chance we’ve got some C Wipes nearby. 👀
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