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Sappy

@getsappysyrup

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Coconut Sugar Syrup
Made with whole organic ingredients
For coffee, matcha, & drizzles ☕️🍵🥣
Shop @popup.grocer
Order yours ↓
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I’m calling this a blondie latte made with @eatdaramel date caramel and @getsappysyrup toasted vanilla bean syrup. This combo was fire and sweetened only with dates and coconut sugar. 😋 #coffee #dates #daramel #lowsugar #homebarista
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Proof of life
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New @popup.grocer finds #cpg #consumerbrands #popupgrocer #groceryhaul #newproducts
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POV: Your @popup.grocer haul is full of clients🛒 From ideas to brands hitting retail shelves next. Beyond proud of my clients who took their brand strategy and ran with it! Launching a CPG food or beverage brand isn’t easy, and these founders are making it happen. What’s in my @popup.grocer haul 👀 🎀 @dearjeansnacks Marshmallow crispy treats 🥥☕️🍵🥣 @getsappysyrup Coconut sugar syrup ⏲️🍪 @eatlittletwists Allergy-friendly baking mixes 🥄 @getcotto Whipped cottage cheese dips There’s nothing like being behind the scenes of an emerging CPG food & beverage idea becoming a brand that people are discovering and shopping! Shop them all now at @popup.grocer🛒 PS. Big shout out to the amazing team at @popup.grocer!!! Such an incredible launch platform for emerging CPG brands!
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You can now shop my favorite sweetener for coffee, matcha, and drizzles @getsappysyrup at @popup.grocer!🥥🍵☕️ I met Allie after she tested her organic coconut sugar syrup, using real vanilla extract for the perfect toasted vanilla taste (it doesn't taste like coconut!). She SOLD OUT at local farmer's markets in Colorado and wanted to turn her idea into a brand hitting retail shelves next. We built @getsappysyrup's brand strategy to make it happen! Then Allie worked with @benitastudiosnyc for branding, packaging, photography, and website design, retail positioning & packaging review @hellomanythanks, and joined @itsallhappeningco's Launch Lab to scale Sappy. I sampled @getsappysyrup at my CPG Coffee Meetup with @philo_studios during Summer Fancy Food and at my Founders & Fundraising event with @dreamventuresco, @itsannie.evans, @kelleyarena, @golden_hour_ventures, @dreamventuresaccelerator during NY Tech Week this summer. And heard rave reviews! Today, Sappy officially hits shelves at @popup.grocer! If you're in NYC, you can now shop my favorite sweetener🛒 So proud of Allie and the whole team who made this happen! Lots more to come from @getsappysyrup👀
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Just landed: new products for Fall 2026. Find these—and hundreds more—at Pop Up Grocer.
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This is your reminder: there are rooms full of people waiting to hear about your CPG food & beverage brand👀 Including this one, from the CPG morning meetup I co-hosted with @philo_studios before @specialtyfoodassociation Summer Fancy Food, sponsored by @hummingbirdshq at @oasesnyc Such a cool moment watching the CPG community come together, from emerging founders to retailers along with industry experts across design, PR, and media. And you'll find sneak peeks👀 of clients hitting retail shelves like @drinkafternoontoast, and clients coming soon like @dearjeansnacks, @drinkleapday, @getsappysyrup (and more!). Love curating spaces for that moment you go from "idea" to founder.
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Turns out, “local” travels. ✈️ Last week, @painterlandsisters brought me to Denver for @newtopianow, with plenty of exploring squeezed in between. There’s still more to come from @openhousecreativefest, more events to create, and so many people, places and brands to celebrate right here in LA. But there’s also a lot of life happening in between. Work takes me places. Events introduce me to incredible people. And everywhere I go, I find myself looking for the same things: people building something interesting, brands doing things differently, and the places that make a city feel like itself. So while there’s plenty more flourishing to do at home, here’s a little of what I found in Denver. 💖 Finding beautiful places, thoughtful brands, and the people building them. 1. ✈️ Flourishing locally, Denver edition! 2. 💙 What brought me here: @painterlandsisters. New city, new trade show, and a very cute tote + hat to start the week. 3. 🌙 First night discovery: the perfect little street filled with vintage shops + great restaurants, under the tiniest sliver of moon. 4. 🎨 So much cool art tucked throughout Denver. This was just one of so many pieces that caught my eye while wandering around. 5. ⚾️ Found our hometown team on the road! I’ve known @dakotanderson_ for almost 10 years, and getting to be on his team now is pretty special. Truly one of those wonderful humans anyone would be lucky to work with. 💙 Cont in the comments (it’s so long 😬🤗)…
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Super sneak peek of @getsappysyrup👀 coconut sugar syrup for coffee, matcha, and sweet drizzles🥥☕️🍵🥣 Allie came to me last year after SELLING OUT at farmer’s markets in Colorado, but she didn’t know how to position it for retail, communicate the use cases, or scale the packaging. She knew she needed to rebuild. I loved the product (tried it before saying yes and started using it daily). Allie wanted to do the work and bring in industry experts. And the brand name? I loved it from day one (which is rare for me to say!). We built her re-launch brand strategy. I brought in @hellomanythanks for retail positioning and @itsallhappeningco for sales channel strategy. Then I handed brand strategy off to @benitastudiosnyc, who brought the new @getsappysyrup world to life. New logo, branding, packaging, website (new photos coming soon). OBSESSED. I sampled at my CPG founders & funders event during NY Tech Week with @dreamventuresco & @golden_hour_ventures, and people were obsessed with the simple ingredients of coconut sugar and flavoring from real vanilla beans. Perfect for your daily coffee, matcha, breakfast bowls☕️🍵🥣 Also shared samples at my CPG Coffee Meetup before Summer Fancy Food, co-hosted with @philo_studios. Very similar reviews. Then @getsappysyrup debuted at @newtopianow with an incredible response! @getsappysyrup is a brand to watch👀 Lots more to come! My iced coffee: ☕️@franklygoodcoffee 'Make your morning less less' blend 🥛 @malkorganics almond unsweetened 🥥 @getsappysyrup toasted vanilla bean 〰️ @sophieloujacobsen ripple cup from @bignightshop 🥄 cute glass spoons I found on Amazon (🔗 in my @shopmy )
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@newtopianow✨ So many conversations, connections, ideas, and a very full camera roll. Leaving inspired and excited for what’s next for Talk Treats! #cpg #newtopianow #foodshow #grocery
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Just got back from @newtopianow - loved this show- thank you so much for having me❤️ I have to say that my favorite part was the conversation we had on stage at the women in CPG brunch with @rachhirsch @epicappetite @drinkringa @jayrubes and Brittinay East. Later that night with @hummingbirdshq @kellyjvalentine @expresscheckout @littlenoshshop @saraweinreb Check out my fabulous clients @itslianakrasnow of @eatnoodo @getsappysyrup and watch out for the major glow up coming from @saucyyay soon! See ya next year 😘😘
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NEWTOPIA NOW HAUL! Check out what Jane sampled on day 1 of @newtopianow – lots of fun and yummy samples were had! More content to come… #twinstalktaste #newtopianow2026 #newtopianow #denverco #newhopenetwork
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