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Hailie

@hailielately

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3xEmmy-Nominated Creative Director @wellspentconsulting. 💭 behind @damnshesclever. Owner @thewsocialhouse. Winter & Walker’s Momma. Likely thrifting.
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Dakota Days starts at The W! We’re opening early so you can fuel up before the parade. 🥁 Caramel rolls fresh baked by Mariah Manning, breakfast sandwiches with egg, sausage and cheese on an English muffin, plus mimosas and Bloody Marys at the bar. Doors open at 8am Saturday📍 14 Market St., Downtown Vermillion #DakotaDays #GoYotes #Vermillion #TheWSocialHouse
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The improv problem. Your reps are writing their own pitch on every call. Nobody handed them the words, so they rolled with what felt right. Five reps, five versions of what you do. You can buy the CRM, build the sequences and even hire the closer. But if the positioning isn’t locked, all of that just distributes the confusion faster. Sales enablement starts with a question most companies skip: what do we actually need them to believe, and how do we make that land?
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group fit check! 🤳
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Ribs, Rods & Rock and Roll weekend is here! 🍻 Today: open at 4:00
Tomorrow: open at 11:00 🐺🏈 Coyotes game on all screens New patio’s open, drinks are cold, ribs are ready. See you at The W! 🍖🎸🍻
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Wild wild wives take Okoboji 🔥 I honestly laughed my ass off all weekend w/ our favorite people, at my favorite place 🤍
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Hailie is an executive creative and marketing leader with over a decade of experience building brands from the ground up. She works as a Fractional CMO and Brand Strategist, helping organizations get clear on who they are, who they are talking to, and how to show up in a way that actually connects. She is a three-time Emmy nominated writer and director. That is not a detail we throw in lightly. It means she approaches brand building the way the best storytellers do: with intention, precision, and a deep understanding of what moves people. Her work spans national campaigns, brand strategy, PR, content ecosystems, and cross-channel storytelling. What makes Hailie rare is that she operates at both ends. She can hold the big picture vision and sit in the execution. She understands human psychology and how platforms work. She builds campaigns that are thoughtful and results-driven. At Wellspent, she makes sure the brands we work with don't just have a strategy. They have a voice, a presence, and creative that performs. @damnshesclever
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The best vintage shops in the region, patio open, drink specials, music, and @theduckandcat on site? Consider your Thursday plans handled! We are so excited for @sdvintagefest 😆😆😆 The patio menu has been set: • $3 Root Beer Floats • $10 THC Root Beer Floats • $6 Spicy Cucumber Margaritas • $6 Dirty Shirley Temples • $5 Charcuterie Cups 4-8PM. ☀️🛍️🍹 Come sip, shop, eat, and hang. 🫶🏼
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Just 20 days away from our favorite shopping event of the year! This is a family-friendly event, making it a great outing for all ages! The W patio will be open, music will be bumpin’ and the food and drinks will be on point! 👌 Come hang w/ us, shop the best vintage shops in our region and upgrade your closet all in one afternoon. 😎 THURSDAY | APRIL 16 | 4-8PM can’t wait to see you there!
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We recently hosted the most lovely private event for the @elevatecollectivelifestyle. It was an evening of intention, direction and connection. The custom menu from @theduckandcat was beyond delish (per usual) and the company and conversation was next level. 🥹🥰 It’s exciting to see how this community has continued to use and imagine our space. Do you have an idea for an event? Are you wanting to host something special? Let’s do it. 🫶🏼
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You can build a strategy entirely around machine logic and signals and it’ll probably work. It might even look good on paper. But strategy without taste or storytelling isn’t sustainable… and honestly, it’s embarrassing. The moment you drop storytelling from your focus, you take greatness off the table. it goes both ways too… Story without structure doesn’t last either. It has to be a one two punch. That’s the bar. I’m only interested in brands that want to be great.
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come shopping w me… Walker in the cart screaming “DIS? DIS!”. Whatever diapers convince me they won’t leak are it. A sugar scrub that isn’t giving experimental and will look cute in my shower? Throwing it in. The cracker that feels like a good decision even if I eat the whole box. Grabbing two. … the way I am constantly thinking about your target audience. If you’ve worked with me, you know I get a little obsessive here. TBH, anyone can build a target audience/buyer persona w the right framework. They’re so useful. But they’re not the unlock. The unlock is that + mindset. mindset is • emotional load • cognitive capacity (how much thinking they actually have left) • situational pressure • what someone is carrying when they encounter your brand people don’t choose products in neutral conditions. They choose inside a moment. Reverse-engineer that moment and make sense of it. And you’ll find your unlock.
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It’s not so much about brands having a visibility problem... they have a coherence problem. When everything is treated like a one-off, campaigns, posts, launches, even packaging -the brand never compounds. It resets. The brands that win in 2026 will feel familiar fast. and not because they post more. Because they’ve built systems that hold. Attention is easy to rent. Trust takes longer to earn and compounds when you do it right. 🫡
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