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Hardik Puri 🏳️‍🌈

@hardikpuriii

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an illusion
founder: @wearepuri @mercurylabs.in
previously: @32ndofficial @pier59studios, @documentjournal, @bazaarindia
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A life of glam in the big city, working in fashion. Maybe not quite Sex and the City, but definitely cigarettes for breakfast levels. 🍸 That was episode 3 of our little peek into NYC life. Stay tuned for the next.
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To be like water is to be fluid. We believe that gender fluidity in our jewellery manifests through the liberation of form. It is where our avant-garde design aesthetics meet raw individualism. Beyond traditional definitions of adornment, Neti Neti is made to be worn all on your own terms. Creative directed and styled by @hardikpurili and @girik_madan Stills by @hardik_puri @upen_datal Hmu @vanshikahmakeup Talent @akshitagupta_org and @navyughinduja #netineti #genderfluid #design #aesthetic #avantgarde
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last night, for @elleindia in all @wearepuri
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Resonance is the art of subtraction. Stripping away the noise until only the fundamental frequency remains. A hand-pan gives shape to silence, turning trapped air into a wave of sound. River-worn driftwood surrenders its mass leaving a hollowed vessel to anchor a raw gemstone. In music, craft, and the spirit, value isn’t created by adding material, but by what has been carved away. Nothingness isn’t the absence of substance but a precondition for depth. Without the void, the sound has nowhere to echo and the stone has nowhere to rest. Creative directed and styled by @hardikpurili and @girik_madan Stills by @hardik_puri Hmu @vanshikahmakeup Talent @navyughinduja #netineti #spirituality #driftwood #music #philosophical Hand pan spiritual jewellery
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The gaze shifts but the essence remains unshakeable. Holding stillness in a world of constant motion. Creative directed and styled by @hardikpuriii and @girik_madan Video by @maegan.sundlie Hmu @vanshikahmakeup Talent @navyughinduja
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Creativity isn’t always about adding or doing something new, it can come from subtraction too. Through these moving images of light filtering through the window, the rising smoke from burning sage, the resonance of a singing bowl, and mindfully sipping tea, we push the noise into the background to uncover what remains which is almost always the present moment. A gentle reminder to be present today and live in the moment. Creative directed and styled by @hardikpurili and @girik_madan Videos by @maegan.sundlie Hmu @vanshikahmakeup Talent @akshitagupta_org and @navyughinduja #meditation #spiritualawakening #netineti #creativity #wearableart
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No labels, just art. Worn your way, reclaimed luxury for every body. Creative direction & Styling @hardikpuriii @girik_madan Video @maegan.sundlie HMUA @vanshikahmakeup Talent @navyughinduja #consciousdesign #genderfluid #silverjewellery #driftwood #wearableart
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The dress code? Baddie energy and NYC perfume. ✨ The next Envy Baddie Club might just top this one… 👀 Stay tuned. #EnvyBaddie #EnvyBaddieClub #EnvyPerfumes #NYCPerfume #Perfume [Envy Perfumes, Envy Baddie Club, Envy Baddie, NYC Perfume, Perfume, Event, Luxury Perfume]
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beautiful @mahiekasharma in our Gialla Bikini and Gialla Skirt shot by @hardikpuriii 🫶✨ #madeinindiawithlove❤️🇮🇳
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Baddies attract baddies. That’s just how it works. ✨ #EnvyBaddie #EnvyBaddieClub #EnvyPerfumes #NYCPerfume #NicePerfume [Envy Perfumes, Envy Baddie Club, Envy Baddie, NYC Perfume, Nice Perfume, Luxury Perfume, Creator Event]
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making of the weekend essential featuring the ‘daphne’ skirt #handmade #indianfashion #handembriodery #craft #toolsofthetrade
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@pastiche.gurgaon was built as an idea, one that could exist beyond a palette; across space, identity, and experience with european cuisine at it’s core. We began by defining what pastiche could mean in this context. Not just replication, but reinterpretation; an approach that would guide every decision that followed. This translated most directly into the brand. An identity that felt like an artist’s mark; expressive, slightly imperfect, and intentional. Brush-led forms, a painterly palette, and a system directed to feel fluid yet composed. The visual language extended this thinking further. Food was treated as medium broken down into its ingredients and reassembled into still lives inspired by artists like Pollock. Across digital, the same idea carried through using contemporary tools to recreate and reinterpret, building a world that consistently echoed the core concept. Around this, the experience was layered in. From scent and audio to pre-launch interventions, each element was designed to feel considered, yet unobtrusive. The opening itself became a natural extension of the idea where food, drink, and art came together through small, deliberate details and interactions. What emerged was not just a restaurant, but a cohesive point of view carried across disciplines, and held together through continuity of thought. ‘Pastiche’ pa·steesh noun 1. a work of art, piece of writing, etc. that is created by deliberately copying the style of somebody/something else.
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