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PURI

@wearepuri

4.1K

followers

489

following

handcrafting a new vocabulary of Indian fashion
@hardikpuriii

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a moment in gold

@sargunmehta in ‘the current chapter’ for @elleindia january digital cover wearing the ‘midas’ set + the ‘apsara’ blouse from @wearepuri lensed by @mrinmaiparab with @aineenizamiahmedi @tejashreeraul @shaylinayak @ashishbogi @saaksh.i

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#covershoot #sargunmehta #fashioneditorial #indianfashion handmade by @wearepuri

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31

8 months ago

myth, now live

a study in beauty, betray and bloom - ‘adonis’ has arrived.

summer’25 - now live

www.wearepuri.com

[NewCollection Myth Fashion Couture Style NewArrivals HandCrafted HandEmbroidered NewAge FashionInspiration FashionCollection NowLive IndianFashion] by @wearepuri

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30

a year ago

tara— where light lingers

visit www.wearepuri.com

[Aurum, Tara, Golden Hour, Shimmer, Handcrafted, Made in India, Under the Stars, Puri] by @wearepuri

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4

a year ago

tailored excuses for the weekend

@mansilohare wears the ‘akari’ tie up jacket + ‘nautilus’ pants crafted in raw silk

#handmade #atlantis #fashioncollection #tailoring #couture by @wearepuri

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1

21 hours ago

festive frames / atlantis — drop 001

now live

#newcollection #fashioneditorial #details #fashioninspiration #festivefashion by @wearepuri

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2

2 days ago

minute by minute
stitch by stitch

making of the ‘pelagia’ skirt

#handembroidered #fashioncampaign #fashioncollection #embroidery #indianfashion by @wearepuri

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5 days ago

urchins, re-imagined as armour

300+ hours of hand embroidery & tailoring.
introducing, the ‘urchin’ cape

now live

#indianfashion #couture #handmade #versatilefashion #fashioninspiration by @wearepuri

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8 days ago

fluidity • colour • movement

the ‘aether’ set, crafted in pure silk georgette — now live on our website

#indianfashion #atlantis #fashioncollection #fashioninspiration #newcollection by @wearepuri

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1

9 days ago

undulating forms, draped by hand

atlantis — drop 001 / festive — now live

#indianfashion #fashionstyle #fashioninspiration #highfashion #fashionmood by @wearepuri

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11 days ago

into depths of the unfamiliar

atlantis — drop 001 — now live

#handmade #newcollection #festive #fashioneditorial #fashioninspiration by @wearepuri

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1

12 days ago

fantasy of the unknown

the corallum dress — atlantis, drop 001

featuring three dimensional hand embroidery & cutwork

#handmade #indianfashion #handembroidery #couture #atlantis by @wearepuri

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0

16 days ago

natural forms, abstracted

dive into the unknown — atlantis — drop 001

#behindthescenes #craft #indianfashion #fashioninspiration #highfashion by @wearepuri

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17 days ago