Instagram story viewer> @hayhay.concept> Tagged

HAY-HAY.CO

@hayhay.concept

5.1K

followers

509

following

Emerging Design & Cultural Discoveries
Magazine, Editorials & Concept Store
Since 2017📍Zürich
Showroom opening soon.

POSTS STORIES REELS TAGGED

Reporting from Yerevan Fashion Week for HAY-HAY Magazine! Stay tuned for fresh names, emerging brands, and talents worth keeping an eye on. Soon in print and digital.
@yerevanfashionweek_ @fca_armenia
#YerevanFashionWeek #HAYHAYMagazine #EmergingTalents #ArmenianFashion

70

3

Inside the @weinsanto SS27 show, where Victor Weinsanto blends the eccentric, playful codes of Parisian nightlife with immaculate haute couture craftsmanship.

Featuring a runway appearance by iconic muse @yannforgood the collection plays on dramatic silhouettes, signature corsetry and fluid movement designed for the living arts.

Reported for @hayhay.concept

#weinsanto #pfw #parisfashionweek #ss27 #fashionshow

3

0

Since quite a few new people somehow ended up here lately 😅 I thought a little introduction might be useful.

What I do, why I’m always somewhere else, and most importantly, why I’m NOT your casting director 😂

Welcome to my slightly complicated professional life.

3

30

Autumn at Maison d’Arménie.

A season for lingering, discovering and surrounding yourself with beautiful things.

Armenian wines, expressive art, handcrafted ceramics, treasured books and thoughtful gifts — each chosen with care, each with a story to share.

Come for a bottle. Stay for the discoveries.

HERES WINE — Maison d’Arménie
Torgasse 8, Zürich
@heres.wine

32

6

123

15

150

31

On September 26, OMBRE - @ombre_clothing_brand - presents its Spring/Summer 2027 collection in the historic setting of Residenza Vignale.

A new collection, a new expression of the OMBRE identity - unveiled on the runway in Milan.

26 September · 16:00
Residenza Vignale, Milan

Partners & Sponsors

@vormakeup @beautick_official @hayhay.concept

#OMBRE #SS27 #EmergingTalentsMilan #MilanFashion

156

44

ETM SS27 Season.

A new chapter, presented across two days at Residenza Vignale.

September 25 - a Collective Fashion Presentation bringing together emerging designers, craftsmanship and individual creative perspectives.

September 26 - OMBRE takes the runway with its Spring/Summer 2027 collection.

Two formats, each with its own rhythm and point of view.

25.09 - Collective Fashion Presentation
26.09 - OMBRE SS27 Runway Show

#EmergingTalentsMilan #SS27 #EmergingDesigners #MilanFashion #NewSeason

93

6

An honor being part of the first issue of @hayhay.concept magazine and writing this story on movement direction in fashion. Last year, I made it a goal to expand my movement direction work into fashion, so getting to write about my approach was an incredible opportunity - thank you
@lucine_a 🫶❤️

#movementdirector #movementdirection #choreographer #fashion #choreographerslife

81

16

Stacy for @hayhay.concept magazine 1st edition.
Team:
Model: @stc.boi
Style and art direction: @lucine_a
Muah: @daria.ranae
Photo & retouch @caroline.pajak
Studio: @dotraw_studio

71

8

INSTITUTION @institution_official was one of those shows I understood through feeling before reading anything about it. Coming from the same region, so many details and cultural references felt instantly familiar, no press release was needed to explain them.

It was also lovely to reconnect with so many people from the industry and to see an emerging name given a well-deserved spotlight as this year’s Zalando Visionary Award winner at Copenhagen Fashion Week @cphfw .

Full article on @hayhay.concept

📸 @kosyan.art

#cphfw @realtimesociety #institutions

3

2

I never shared this here, but my project “What Youd Don’t Like (But I Do) has been featured in Hay Hay Magazine @hayhay.concept

It means so much to see this project continue its journey beyond the gallery walls and become part of a wider conversation. If you’d like to read the feature or keep a copy, you can order the magazine through Hay Hay Magazine.

This series has always been about our relationship with the body- how we see it, judge it, protect it, and learn, slowly, to accept it. It’s a conversation that never truly ends. It changes with us, grows with us, and asks new questions every time we look in the mirror.

Sometimes I think this project has been quietly waiting for me to return. And I hope that moment is not far away.

I can’t wait to continue photographing new stories, new people, and new chapters - because this work still has so much left to say.

3

9