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Erik Herrström

@herrstrom

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Founder + Creative Director
@studioherrstrom

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Vienna closed our season, and you made it count ❤️

On Day 2, Cachetejack (@cachetejack) walked us through their illustration process, Luna Maurer (@luna_maurer) staged a performance between art and design, and Gabriela Namie (@gabrielanamie) explored design as an experiment - amongst many more.

Thank you to every speaker, workshop host, expo exhibitor, and everyone in the audience ✨

#forwardfestival

Photos by Alex Heuvink (@alexheuvink)

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THE RESONANCE SPACE verbindet Klänge, Texturen und Gerüche zu einer multisensorischen Installation

Als sogenannter dritter Ort – also als informeller öffentlicher Treffpunkt – verheißt THE RESONANCE SPACE besondere kollektive Erfahrungen. Eingebettet in eine räumliche Gestaltung von Foundation Three, die insbesondere über sorgfältig ausgewählte Oberfläche zu emotionalisieren versucht, laden die Soundscapes und Visuals des global tätigen Wiener STUDIO HERRSTRÖM, das Brands wie Spotify, Sony Music, Sound.xyz und Red Bull Music zu seiner Kundschaft zählt, nicht nur zu einer intimen Begegnung mit seiner Designphilosophie, sondern auch mit den in Schweden entwickelten High-end-Audiosystem von Nocs.

THE RESONANCE SPACE – A HOLISTIC LISTENING EXPERIENCE von STUDIO HERRSTRÖM / Foundation Three / Nocs

26.9.–5.10., tgl. 11–20 Uhr
Festivalzentrale
4., Wiedner Hauptstraße 52

Cocktail: Sa 27.9., 17–22 Uhr
Finissage: So 5.10., 17–20 Uhr

studioherrsstrom.com
foundation-three.com
nocsdesign.com

© Mario Ilic, Patrick Griesbacher-Tafner, Ingo Heider

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Drugi in hkrati zadnji dan letošnjega SOF-a 🥹💙

Danes so bili na vrsti pogovori iz domače scene in predavanja iz tujine. 🤓😎 #festivalSOF

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🎧 Spotify, 🔊 Beats by Dre, 🎵 Sony Music, 👟 Nike, 🎮 Discord.

Kaj jim je skupno? 👉 Erik Herrström.

Kreativni direktor, oblikovalec in ustanovitelj @studioherrstrom, ki je s svojim delom zaznamoval glasbeno in kulturno industrijo, prihaja na letošnji SOF!

Njegovo predavanje? Kreativni vpogled v podobe, kampanje, dogodke in aktivacije za blagovne znamke, ki oblikujejo kulturo = predavanje, ki ga ne želiš zamuditi! 🤭🤩

#festivalSOF

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Ačiū Vilnius!

When I was invited to Lithuania for a design conference and awards show, I honestly wasn’t sure what to expect. What I certainly didn’t anticipate was leaving with a group of incredible new friends and having one of the most enjoyable experiences of my career.

Vilnius is a vibrant creative community, and it was amazing to come be a part of it for a week. A huge thank you to @adomas and the entire team at @adclietuva for being such amazing hosts and showing me such a fun time. I will wear my tie dye with pride!

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Meet the team behind @studioherrstrom

From a one-person operation to soon becoming a team of 10 dedicated individuals working across Austria, Spain, the Czech Republic, Poland, Hungary, Sweden, Chile, and the United States.

We’re incredibly grateful for the remarkable people who make our work possible every day: Julian, Jon, Matouš, Marzena, Marcell, Martin, Kara, Kerstin, and Erik.

Together, we connect strategy with design to craft brands that shape everyday culture.

At Studio Herrström, we believe in approaching our work with joy, positivity, and creativity. Collaboration and clear communication are at the heart of everything we do, and we strive to exceed expectations while staying humble. For us, every challenge is an opportunity to create something remarkable.

We’re proud of how far we’ve come. 💚

As we close out an incredible year this Friday, we’re taking a well-deserved holiday break to recharge our creativity for 2025. We’ll be back on January 2, ready for what’s next.

Thank you for following along our journey —we wish you a joyful, restful holiday season! ✨

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Latest work for Spotify!

Vibrant rhythms, bold identity: Made in Colombia. 🇨🇴

Colombian music weaves together rich traditions and powerful beats, from soulful cumbia to the electrifying reggaeton of Medellín. Once rooted in local celebrations, it has grown into a global phenomenon—and Spotify’s Made in Colombia playlist captures this incredible journey.

When reimagining its visual identity, we set out to honor Colombia’s artists while amplifying their voices on the world stage. Drawing inspiration from the country’s musical heritage, we created a design that stays true to its roots while radiating global energy.

Our approach aims to celebrate the diversity, fluidity, and vibrancy of Colombian music. We created organic shapes that ripple outward, symbolizing the global influence of local rhythms, while a bold, tropical palette reflects the playlist’s dynamic energy.

Now, Made in Colombia is a visual anthem for a cultural powerhouse. Its energy has come to life at events in Bogotá, across national and international out-of-home campaigns, and on Spotify’s digital platforms.

For us, this project was all about celebrating culture and ensuring Colombian music continues to inspire the world.

Listen to Made in Colombia on Spotify. Explore the full case study via the link in our bio. 🔥

Studio Herrström:
Erik Herrström
Lukas Haider
Marcell Gulyas
Lindsey Skipworth
Kara Griffin Cushman
Kerstin Herrström

Spotify:
Alex Mira
Carlos Ardila
Juan Manuel Rótulo
Maykol Sanchez
Yasmin Muller
Laura Marín Rodríguez
Manuela Echeverry M.
Shahin Haghjou
Loren Lee
Michelle Pham

#MadeInColombia

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We want to say a big thanks to all the amazing speakers who invited us into their world of creativity. Thank you for inspiring and challenging us with your insights, pushing boundaries, and sharing your passion. Your words have sparked new ideas and left us feeling motivated to explore new possibilities. ⁠
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Thank you for an amazing year and we look forward to seeing you at Forward Festival 2025!⁠
⁠
Photo Credits:⁠
@alexheuvink⁠
Niklas Schaubelt⁠
Nils Leon Brauer

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This time, finally, I wasn’t the one heading out for work, renting overpriced rooms and waiting delayed flights overnight, trying to get through the often overguarded doors of this industry. Instead, the industry came to the city which I am grateful to call home. By stealing @leoportooo and @feliperocha’s words here: it felt like a full circle moment.

I hope this experience inspires confidence in those who—like I did 18 years ago when starting out—have often felt living on the periphery. Let’s keep opening more doors. See you next year @pov.budapest

Biggest thanks to all who have been involved, but above it all @boldizsarmatyas

@mgsimra @jordanbelian @aronszemzo @elsadagny @dorkagadus @natalia.timea @pusztai.design @kazsik

Pls dm If I missed anyone 😬

photos: @soosbertalan

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Nekantraujame pristatyti svarbų ir be galo laukiamą ADC*LT dizaino komisijos narį. Susipažinkite – Erik Herrström – Vienos (Austrija) agentūros @studioherrstrom įkūrėjas ir kūrybos direktorius! 🇦🇹
Švedijoje gimęs, tačiau gyvenimą ir kūrybinius šedevrus Austrijoje kuriantis @herrstrom turi daugiau nei 20 metų solidžios prekių ženklų kūrimo patirties. Kiek seniau jis dirbo „Spotify“ prekės ženklo dizaino direktoriumi, o dabar vadovauja kūrybinei komandai.
Erik prisidėjo prie tokių prekių ženklų kaip „Spotify“, „Sony Music“, „Nike“ ir „Discord“ sėkmės. Už šiuos pasiekimus jis pelnė daugiau nei 100 apdovanojimų, įskaitant aukso apdovanojimus „Kanų liūtuose“, „D&AD“, „One Show“ ir ADC.
Apie Erik darbus taip pat rašė didžiausi spaudos leidiniai, tokie kaip „Billboard“, „Forbes“, „Fast Company“ ir „Wired“.
Gera sulaukti, nekantru paklausyti, kokiomis įžvalgomis pasidalins Erik jau rugsėjo 12 d.! ✨
#adclietuva #adclietuva24 #kurybiskumofestivalis

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“EAT EAT EAT” Official Visualizer on YT 🍽️

https://youtu.be/gtWY09fWGxQ?feature=shared

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