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I guess I’ll take the bandaid off first: As of early July, I am no longer an active participant in the operation of Yellow Rooster Coffee Imports.

The dream of many aspiring coffee-professional lifers is to arrive to a place where they’re a decision maker, having a seat at the table where choices are being made on lot selections, purchases and imports, which is inextricably related to how money moves and communities are impacted. While with Eastlick Coffee I’ve been making those decisions since 2015, the chance to multiply that impact and tell the stories of dozens of more producers to a much larger audience was an opportunity I relished and began to develop with a small group of business partners in 2018. That project eventually came to be called Yellow Rooster.

I began Yellow Rooster at a time in my life when I was a barista and small-batch, boutique coffee roaster. I didn’t study business. I had no formal training in international relations. Most of what I know about inflation, interest rates, currency exchange and commodity trading came as on-the-job experience, learning along the way that much of what the “Specialty Coffee” industry was selling in the early twenty teens was, at best, an overly simplistic and idealistic view of the coffee trade; a product of its time as the Obama “Hope” years reached their apex.

Working in coffee has been a wake-up call. I’ve experienced hurt by folks both near and far in the industry. I’ve seen customers go out of business with bills left unpaid. I’ve seen roasters backtrack on promises. I’ve seen farmers say one thing and do another. I myself have probably been the cause of others’ disappointment, although my intentions were always honest and true. But somehow, it all kept marching on. We all kept drinking the black gold, certain that something better was around the corner. Ultimately, I am extremely proud of everything Yellow Rooster accomplished during my tenure, and I feel like I’m walking away from it all with a university-level degree in economics, psychology, communication and more. (Continued in comments)
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OUR KICKSTARTER IS NOW LIVE💥

we're SO excited to finally launch our kickstarter and share this beautiful video made by luke from @highbankcoffee 💫

we have over 20 incredible rewards to offer, from limited edition merch to soft opening rsvp and your own pastry cook experience with us👩‍🍳🪄

so head to our @kickstarter page via the link in our bio and treat yourself to something special💌

if you've been following our journey, please please share this video with friends, family, or anybody you think would love to hear and support our story ! every pledge and share means the world to us💗

thank you from the bottom of our hearts for supporting us and believing in us, we cannot wait to open our doors to you this summer🌅🍃

love, coucou team🫂
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