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Hilary Sheinbaum

@hilarywritesny

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👩‍💻journalist,🍹@goingdry.co founder
📚internationally published author
The Dry Challenge/ A Journal for Bad Days/ Going Dry
📣ft. in: @nytimes @wsj @cnn

POSTS STORIES REELS TAGGED

Life’s a racquet! 🎾🎾 The most wonderful time of year again in NYC @usopen!
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#usopen #tennis #grandslam #tennismajor #tennisplayer

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T’is the @usopen season! The best time in NYC 😍 what’s even crazier is that I dreamed that I met @arynasabalenka last year. One year later, you can say I manifested it!! So lucky to have had the chance to go to so many events to celebrate the Open this year. Thanks for hosting me @moroccanoil @babolatusa @nativepet @court16tennis #usopen #nycevents #arynasabalenka #nyctennis

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It’s time to hit the books! (and the bar cart) We’ve got plenty of cocktail books to choose from, so if you’ve been wanting to learn a little more, or just make better drinks, this is the best place to start, plus we’ve already done the hard part for you.

We’ve picked out a cocktail from 3 books, gathered the all the spirits, mixers, and ingredients you’ll need from us. Once you’ve mastered the recipe, you’ll have an entire book full of new cocktails to play with! Okay, now go do your homework 📚 🍸 which one are you starting with??

Free Spirited: 60 No/Low Cocktail Recipes for the Sober Curious by Colleen Graham

🥒 Cucumber Collins🍋‍🟩
1.5 oz zero proof gin or botanical spirit - We went with the @amethystnaspirits Cucumber Lemon Serrano cause…duh!
2 slices cucumber
2 @bluehenry lime wedges
1 oz simple syrup
3 oz of @fevertreemixers club soda
2-3 cucumber ribbons

Zero Proof: 90 Non -Alcoholic Recipes for Mindful Drinking
Elva Ramirez, Brooklyn, New York

🥃Crypto Currency🍋
2.5 oz Zero proof whiskey alternative like @drinksobour Bourbonesque
3/4 oz Lemon Juice or @theyuzuco yuzu juice
1/2 teaspoon @liberandco Spicy Ginger Syrup
3/4 oz honey syrup
Large Ice cube
Honeycomb or Ginger to garnish

Zero Proof: Drinks & More
by Maureen Petrosky

🥂Pomegranate Bubbles🍒
1 oz @drinkportlandsyrups Pomegranate Cherry Syrup
3 oz @primapave Blanc De Blanc or club soda if you want a simpler option!
Pomegranate seeds to garnish!

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Petey 🏆 Employee of the Month!

Strengths:
* greets every customer like they’re royalty
* brings in neighborhood dogs like it’s a networking event
* boosts morale just by existing
* excellent at floor naps
* unbelievably fluffy
* fits perfectly into all boxes
* takes “shop dog” role extremely seriously
* incredible beverage taster

Weaknesses (but could also be seen as strengths)
* can be a lil rascal
* no concept of personal space
* interrupts all productivity with cuteness
* still refuses to learn inventory system
* technically runs the place now, somehow

and yet… we fear he is essential 🐾 🥰

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Come spend the day with me recording my podcast 1-800-bridesmaid 💕 it might look glamorous but it's a lot of prep and talking 🥲 #podcast #weddingpodcast #diml

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Four years ago today (Feb 4, 2022), I took a leap of faith and started my own PR business with nothing but a vision and a whole lot of hustle. ✨

Four years later, I’ve built a business I’m incredibly proud of - working with iconic clients and brands, landing top-tier feature stories, launching major campaigns, and bringing big ideas to life through events and creative strategy… all while being a mom to two toddlers (BIG thank you to my supportive husband who not only gave me the confidence, but empowered me to chase my dream).

Grateful for every client who trusted me, every yes that followed the no’s, and every lesson along the way. Here’s to betting on yourself - and if you’re waiting for a sign, this is it. ✨🥂

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Highlights from my least favorite weather season ❄️🥶☃️🧣
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#winterseason #winter #coldweatheractivities #snowseason #fitlife

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So good, we had to put it on the grid (again)— this time in print! @wsj @laneflorsheim ✨

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It’s a new year and our Appetito Collage roundups are back, baby!
Kicking 2026 off, highlighting:
* Hilary Sheinbaum is celebrating her 10th year dry this month, and she has 5 simple rituals and ideas for those of you who might be sober-curious. Hilary is also the author of the workbook, Going Dry: A Practical Guide to Drinking Less and Living More.
*A Chef’s Story: Stefano Secchi of Rezdôra and Massara-- Appetito's Editor-in-Chief sits down with acclaimed chef and restaurateur Stefano Secchi of Rezdôra and Massara.
*Feature: Poeta’s Next Chapter at the East Austin Hotel.
*An Intimate Culinary Discovery of Romagna at Sovescio: In Romagna, Chef Riccardo Severi transforms his life story into an intimate dining experience at Sovescio.
*A Pistachio Hot Chocolate Recipe!
*Après-Ski Italian in Aspen: Rubirosa’s Alpine Dining Experience.
*Cecchitinis: New York’s Cecchi’s Is Serving Martini Flights.

Find these stories & more live on our site.

#Italianfoodanddrink #Appetitomagazine #dryjanuary #culinary #chefstories #kitchentales #martini #martiniflights #nyceats #hotchocolate #pistachio #apresski

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Dry January doesn’t have to be all or nothing. 🤍
Author and sober-curious expert Hilary Sheinbaum shares a kinder, more flexible approach to going dry, plus the non-alcoholic drinks and habits that make it feel celebratory, not restrictive.

📸 Lisa Richov

🔗 Read the full story at thebestofthesouthwest.com

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Excited to share a new series we are launching today at @bonappetitmag called Starter Kit where our editors share the food, drink, and kitchen essentials they recommend when you’re setting up from scratch.

In this first installment, I spoke to experts like @justin_gurland @calliegullickson and @hilarywritesny to get you everything you need to set up a non-alcoholic bar for Dry (or damp) January and beyond!

So many great brands of NA wine, beer, cocktails and more in here, plus accessories, extras to make your bar cart simply stunning.

Read the story on Bon Appetit now!

#nonalcoholic
#NA
#dryjanuary
#nawines
#nabeer
#mocktails

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