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Let me introduce myself, I'm Ammu Cherian. Wife, mom of 2 girls, textile designer and experimenter of crafts. I have the 'i don't think it will be that hard, I'll figure it out ' gene. 

When I moved to the USA in 2016 with my husband, I started my business Amu Cherian as a fashion clothing line. I then pivoted to a home decor brand where I block printed and dyed fabric into beautiful throw pillows and table ware. Eventually I started working directly with artisans in India to create unique hand printed and hand woven fabrics that I used to make throw pillows and table linens. 

I have been featured in Pop Sugar, Buzzfeed, Magnolia network, several newspapers and magazines. I have done pop up events with Williams Sonoma, Nordstrom and West Elm. 

I took a step back from my business end of 2025 to focus on my health. The creative itch always remained, so I took up doing projects I had collected over time. I began to embroider patterns and designs. 

A few months in, I felt like documenting this journey. It's my time to be creative to create. To embrace the imperfections, to experiment, to be encouraging and show grace to myself. To be fun and whimsical, full of color and quirks. 

There is no big plan, just whimsy and good vibes to go along :)

Photos 1 &2  @katespitzphotography 
Photos 4&5 by @nicoletieman
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