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Now at @creativeishlife
✨ Creating a feeling of Home
🪡 Embracing Traditional Indian craftsmanship
🌎 Designed for Contemporary Living
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Let me introduce myself, I'm Ammu Cherian. Wife, mom of 2 girls, textile designer and experimenter of crafts. I have the 'i don't think it will be that hard, I'll figure it out ' gene. 

When I moved to the USA in 2016 with my husband, I started my business Amu Cherian as a fashion clothing line. I then pivoted to a home decor brand where I block printed and dyed fabric into beautiful throw pillows and table ware. Eventually I started working directly with artisans in India to create unique hand printed and hand woven fabrics that I used to make throw pillows and table linens. 

I have been featured in Pop Sugar, Buzzfeed, Magnolia network, several newspapers and magazines. I have done pop up events with Williams Sonoma, Nordstrom and West Elm. 

I took a step back from my business end of 2025 to focus on my health. The creative itch always remained, so I took up doing projects I had collected over time. I began to embroider patterns and designs. 

A few months in, I felt like documenting this journey. It's my time to be creative to create. To embrace the imperfections, to experiment, to be encouraging and show grace to myself. To be fun and whimsical, full of color and quirks. 

There is no big plan, just whimsy and good vibes to go along :)

Photos 1 &2  @katespitzphotography 
Photos 4&5 by @nicoletieman by @houseofamu
12
5 months ago
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Diva 
.
When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic women in wide brimmed
hats—quiet yet commanding. Princess Diana, peeking from beneath her brim, creating a frenzy with a glance.

This pillow doesn't just sit pretty. It commands. 

This work became an experiment in merging millinery with function and comfort: soft curves wired with intention, allowing the brim to
be bent and reshaped. A thought battle on how much function is actually necessary—and how much can simply exist as power in form.

_________________________________________________________

This collection challenges the notion of soft furnishings as passive décor. Each piece is a study in presence—bold as fashion, timeless
as sculpture, unapologetically itself. These are throw pillows reimagined as functional art. They are not meant to fade quietly into a
sofa; they demand attention, spark conversation, and shift the energy of a room.

They are more than objects of comfort. They are statements. They exist at the intersection of heritage and modernity, softness and
power.

Over time, I explored the possibilities of shaping the most basic form. What is the balance between form and function? Does the balance even need to exist?

📸 @katespitzphotography by @houseofamu
0
10 months ago
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Diva 
.
When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic women in wide brimmed
hats—quiet yet commanding. Princess Diana, peeking from beneath her brim, creating a frenzy with a glance.

This pillow doesn't just sit pretty. It commands. 

This work became an experiment in merging millinery with function and comfort: soft curves wired with intention, allowing the brim to
be bent and reshaped. A thought battle on how much function is actually necessary—and how much can simply exist as power in form.

_________________________________________________________

This collection challenges the notion of soft furnishings as passive décor. Each piece is a study in presence—bold as fashion, timeless
as sculpture, unapologetically itself. These are throw pillows reimagined as functional art. They are not meant to fade quietly into a
sofa; they demand attention, spark conversation, and shift the energy of a room.

They are more than objects of comfort. They are statements. They exist at the intersection of heritage and modernity, softness and
power.

Over time, I explored the possibilities of shaping the most basic form. What is the balance between form and function? Does the balance even need to exist?

📸 @katespitzphotography by @houseofamu
17
10 months ago
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A passion project that has been in the works for two years. Tune in tomorrow ✨💙

#throwpillows #reimagine by @houseofamu
1
10 months ago
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Thank you so much to everyone that join our very first Block Printing Workshop in Milwaukee! It was a lovely time and @houseofamu did a wonderful job! Stay tuned for more workshops in the future 🧶🎨🌏 taken in Cultural Cloth LLC by @houseofamu
0
10 months ago
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Life changed since our last video. This is our last weekend open. We have very limited stock of what is available. They will be shipped out immediately. 

Thank you for always being awesome and being so supportive of my creativity ❤️🤗 by @houseofamu
2
10 months ago
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Flat 40% off sitewide. OUR BIGGEST SALE YET!!!

Nov 26- Nov 30

No coupon needed. Discount automatically applied at checkout

Free shipping on orders above $75 by @houseofamu
1
a year ago
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Holiday rule #47: If it has tassels, it automatically counts as festive decor. ❄️✨

PS: we don't make the rules 😄

#blockprinting #tassels #throwpillows #holidaydecor #festiveseason🎉 by @houseofamu
1
a year ago
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What an incredible eight years it has been. It took me a couple of days, several days of recording, to get the words out and explain the end of this chapter. What started as a naive attempt to make a wild dream come true, has been a true journey of incredible proportions. None of this could have been possible without the support and encouragement from this incredible community. 

When I started this journey, I knew no one. I saw that relationships and friendships, and I have built a beautiful community of kind-hearted, loving, encouraging and supportive people. From followers to customers to mentors to people saying my name in rooms where I am not present. Going through images and videos from the years has brought me so much joy and gratitude. 

I don't know what the future holds but it sure seems like it's going to be awesome. Thank you for always being here! For supporting my work, my creativity. Encouraging me when times got tough. Words truly cannot fully describe my gratitude I have for each one of you here. This has truly been the best experience of my life ❤️ by @houseofamu
104
a year ago
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Join us for our very first workshop at our Whitefish Bay store in Milwaukee, led by Ammu from @houseofamu. Learn how to hand block print using hand-carved wooden blocks while creating your very own table runner for your next gathering. Dive into the vibrant world of hand block printing using hand-carved wooden blocks crafted by artisans in India. 

You’ll explore how to gather inspiration, create designs, and experiment with patterns to print your own unique table runner—no templates, just your imagination. Whether you’re a total newbie or an art enthusiast, this laid-back afternoon promises laughter, creativity, and a chance to play with paint. Bring a friend, and let’s make something beautiful together. All materials and tools are provided. Only 10 spots available, so buy your tickets fast! taken in Cultural Cloth LLC by @houseofamu
3
a year ago
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Craft, shop, and celebrate the season — all in one cozy evening! ✨

Join us for a festive block printing workshop on Dec 6th, for a wonderful saturday evening! Create your own hand-printed table runner — perfect for gifting or decorating your holiday table — and browse beautiful artisan-made treasures from around the world at the wonderful @culturalcloth

A night of creativity, connection, and a little holiday sparkle. 💛

Link in bio to buy your tickets. 

#mkeexplore
#mkeweekend
#craftworkshop 
#midwestliving #midwestevents #learncraft #blockprinting #holidayshopping by @houseofamu
0
a year ago
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Hot coffee. Cold mornings. Cozy wool. That’s the holy trinity of fall 🍂 🍁 🍂✨ 

While you can’t buy happiness, but you can buy good coffee and a House of Amu wool pillow — and that’s basically the same thing.

#homedecor #throwpillows #handmadewithlove♥️ #decorativepillows #interiordesign #woolpillow #textileartisan #handloomlover #luxuryhomedecor #madeinindia by @houseofamu
0
a year ago
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