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Jaiden Wood

@jaidenmwoco

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We are thrilled to share that @dovemencare partnered with WoCo to bring Sensorial Storytelling™ to their premium Plant-Powered Body Wash collection. This campaign is a fresh new direction for the brand and a world they had never stepped into before. We captured six of their best-sellers, each getting its own sensorial world to showcase ingredients, while building out a modular suite of model clips usable across the collection. Bourbon Vanilla is a sultry scent with a rich amber gel. Inspired by the pack, formula, and scent profile, we captured its essence through smokey hazelnut, golden-gel macros, and skin-tight macros that really bring you into the sensorial experience of using this body wash. Thank you to the Dove Men’s and Unilever teams for trusting us to bring this vision to life, and for being such fantastic creative collaborators. It was a joy to develop this campaign and push the limits of macro cinematography for such an iconic brand. The sound layer was composed around the broader campaign score, engineered and adapted to suit our Sensorial Storytelling™ sonic design. ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Director + DP: @jaidenmwoco
Associate Creative Director: @alanatylerslutsky
Audio Engineer: @samsoundscape Colorist: @yancolorist Assistant Editor: @reifyin
Talent: @bryanmntz Grooming / HMUA: @arandaartistry Casting: @paulbrickmancreativeinc
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Another throwback to one of our favorite projects at @wocostudios - @tresemme and their A-list collection. We provided our Sensorial Storytelling™, with an accurate approach to recording the many sounds each product produced. A collaborative music collection was created for each product and video, helping tell their story… and mold a mysterious, passionate and confident vibe. Hope you all enjoy 🎶
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What started as a branding and design studio between two best friends 5 years ago, has blossomed into something far more beautiful and profound than I could ever have imagined. (btw, WoCo = Wood + Collins) It’s not easy to put into words what the last half-decade of building WoCo has meant to me both personally and professionally. What I once thought were far-out fantasies, lifetime-accomplishment type dreams, have become our reality many times over. If you know me personally, you know I’m not one to shy away from celebrating everything from the micro-moments to the macro-milestones, and I am so deeply proud of what this studio has become. The last five years of hard work have brought me so much, but a few of the things we are celebrating the most today: Over $1.4 million in revenue in five years with major milestones each year: 2022: Successfully transitioned from a branding studio into video production 2023: Awarded our first global campaign with Kiehl’s within 1st year 2024: Moved into a dedicated studio + built out our first team 2025: Our first national TV campaign goes live + first 6-figure project. 2026: Sensorial Storytelling™ goes beyond beauty + off the screen We pioneered Sensorial Storytelling™ in early 2024, and have been refining it ever since. Sensorial Storytelling™ has always been a creative philosophy and strategic approach – our guiding principle at the core of all we do. For each of our clients, we design a bespoke blueprint: a foundational framework grounded in authentic observations to define their unique sensorial language. As we welcome this next half-decade, we are excited to continue the expansion of our craft alongside some of the world’s biggest brands – bringing Sensorial Storytelling™ to entirely new mediums (and dimensions… 👀) To my friends and family, team, and collaborators – thank you. I truly could not do it without the profound support from all of you. And especially grateful to my clients who trust in me to deliver on these spectacular engagements, all while making my childhood dreams come true – thank you endlessly. Thank you for being here and believing in me – My deepest love and gratitude, Jaiden
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Introducing @vichylaboratoires Collagen Peptide 17 Ultra Repairing Range - step one of an innovative hair fortifying trio. ❤️ 🫧 produced for @vichyusa — always such a pleasure working with such fun and creative clients ❤️ getting to bring Sensorial Storytelling to this slowed-down self care ritual of a product range was a dream come true! More to come for the rest of the range! 👀 Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco Foley & Audio Engineer: @samsoundscape Assistant Editor: @reifyin Model: @ameliebuchmann via @wilhelmina.newyork HMUA: @arandaartistry #productvideography #sensorialstorytelling #creativedirector - product photography - commercial photography - commercial video - shower routine - hair care routine - self care - hair breakage
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Welcome to the citrus grove 🍊 launch video for @farmacybeauty newest product, Bright On ✨ I’ve been DYING to share this!! 🍊💦🫧 working on these magnificent world-building projects with the truly incredible Farmacy team is always a highlight. Not only was the creative super fun to work on, but the product is probably my new favorite from Farmacy. It’s a delicious thick foam exfoliat (seriously never tried anything quite like it) that left my skin SINCEARLY noticeably brighter and more even (& less dark spots) in like only 2 weeks of using. Cannot recommend enough. Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco Foley & Audio Engineer: @samsoundscape Assistant Editor: @reifyin
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DERCOS Water to Foam 🫧💚🫧 an extension of our 2024 DERCOS launch campaign for @vichyusa Water to Foam is a revolutionary innovation in dandruff care for coil-texture hair. The shampoo formula instantaneously creates a scalp-covering foam that penetrates past the dense coils to allow for the active ingredient to *actually* work. Produced fully in house by the @wocostudios team ✨ CD/DP/Edit/Color: @jaidenmwoco 🔉Foley & Audio Engineer: @samsoundscape 📽️ Assistant Editor: @reifyin Model: @kaylamdarby #wocostudios #sensorialstorytelling #productvideography
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Sensorial Storytelling™ brings @piquelife ‘s newest launch to life ✨🫧 Vesper, an effervescent non-alcoholic aperitif with a sophisticated blend of herbal and cherry flavors elevates your mood while providing adaptogenic benefits. 🍒🍷🧊 ⚠️ 🚫NO AI WAS USED TO CREATE THIS VIDEO 🚫⚠️ every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Seriously top 5 favorite projects of the year — working with the carbonation + the deep cherry product color was a dream come true. Both the visual and the sonic elements had so many opportunities to play with the sensorial experience of enjoying Vesper (ps it’s literally so good). From the macro fizzes to the sound of the ice hitting the glass and being stirred, this was such a fun project to work on. Shoutout to the incredible client-side team, and letting us run with our creative ideas! Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco Foley & Audio Engineer: @samsoundscape Assistant Editor: @reifyin Model: @kaylamdarby #sensorialstorytelling #noaiart #directorofphotography
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