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Jaiden Wood

@jaidenmwoco

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Founder & CD @wocostudios
Attuning the world to their senses through Sensorial Storytelling™
No gate keeping, ask me anything!

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I’m an artist — a sensorial artist by @jaidenmwoco

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8 days ago

It doesn’t always take six lights and the most complicated set up ever to create gorgeous results — here is a single light set up for beautiful texture probe macro shots for the L’Oreal Elvive hair oil. by @jaidenmwoco

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10 days ago

Only realness at @wocostudios - real showers, real suds, real goop.

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Creative director, commerce director, Sensorial Storytelling™, body wash campaign by @jaidenmwoco

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11 days ago

@eminenceorganics taps into @wocostudios Sensorial Storytelling™ to bring a rare arctic berry to life in the launch campaign of Vitamin C+ Serum and Eye Cream.

Through creative direction and abstraction, one small berry balloons into an entire world, immersing us in the products’ supercharged hero ingredient. The serum’s glowy finish and eye cream’s application and immediate brightening effect are made tangible with detailed macros you can feel through the screen.

It was such a joy to work on such a sensorial and creative launch campaign with the team at Eminence!

⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below.

Produced fully in house by the @wocostudios team  CD/DP/Edit: @jaidenmwoco by @jaidenmwoco

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a month ago

My love language is practical effects 🥵 and that clip isn’t even color graded!!! Just rec709 conversion! That’s the beauty of shooting on RED by @jaidenmwoco

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a month ago

pov: you literally invented Sensorial Storytelling™ by @jaidenmwoco

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a month ago

Building content that connects comes from a place of real product understanding, not pretty pictures off social media by @jaidenmwoco

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a month ago

BTS for a recent L’Oreal hair project by @jaidenmwoco

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a month ago

sunday morning sensorial reset routine ✨ details below 👇

Products:
@korres Volcanic SkinReset Mask — does an amazing job deep cleaning with two types of clay without feeling overly drying or tight after

@farmacybeauty Bright On exfoliation foam — a gentle chemical exfoliant to prep for fresh hydration

@sulwhasoo.us Overnight revitalizing mask (leave on) — a deeply nourishing mask. It’s technically an “overnight” mask but I just leave it on for the day since I’m staying home and relaxing on a Sunday. by @jaidenmwoco

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a month ago

A new fall fragrance staple 🍁I was very pleasantly surprised by this new version of @pradabeauty Paradigm Le Parfum. I didn’t love the first one so much as it felt too traditionally masculine “cologne” vs a fine fragrance, but ooooooo gorl this one is amazing. I’m a 10+ spray kinda girl but this one seriously only needs 3 MAX. The new Ambervere note they innovated is insanely long lasting & has immense throw.

The dry down is sophisticated and develops into a deliciously sultry wood, amber, vanilla without any of the sweet gourmand dry down.

Keeping this one in rotation all fall long.

#giftedbypradabeauty by @jaidenmwoco

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a month ago

Learning to get out of my own way has been one of the best skills I’ve learned growing WoCo (& still practicing every day) by @jaidenmwoco

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a month ago

Everyone’s feed looks the same right now. That is the whole reason this style came to be.

Printed photos. Physical mood boards. Textures filmed and cut in with traditional footage. It reads as the counterculture to AI polish, and it is moving fastest in beauty.

My friend Adriana at @glowafternoon_studio was one of the first people I saw take it somewhere genuinely interesting. Printing photos, then making molds of textures like lipstick and lip gloss, and setting the swatches right on the print.

As AI gets more prominent on the feed, people want to feel something again. That is the whole bet behind Sensorial Storytelling™, and it is what we build at WoCo: sensorial visuals and sensorial brands that connect at a visceral human level, not just a visual one.

Do you think it is overdone, or is there further room to push it?

Work shown, in order of appearance: @jillianwheeler with @mayabookbinder @jasminedowling @melwalkerrr @olgadann @glowafternoon_studio by @jaidenmwoco

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2 months ago