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Jaiden Wood

@wocostudios

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Sensorial Storytelling™️ 🚫GenAI
Founder + Director: @jaidenmwoco
📧[email protected]
🗓️Booking: Q4 / 2027
🎥 Shot on RED KX + bespoke sound
📍NY
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What started as a branding and design studio between two best friends 5 years ago, has blossomed into something far more beautiful and profound than I could ever have imagined. (btw, WoCo = Wood + Collins) It’s not easy to put into words what the last half-decade of building WoCo has meant to me both personally and professionally. What I once thought were far-out fantasies, lifetime-accomplishment type dreams, have become our reality many times over. If you know me personally, you know I’m not one to shy away from celebrating everything from the micro-moments to the macro-milestones, and I am so deeply proud of what this studio has become. The last five years of hard work have brought me so much, but a few of the things we are celebrating the most today: Over $1.4 million in revenue in five years with major milestones each year: 2022: Successfully transitioned from a branding studio into video production 2023: Awarded our first global campaign with Kiehl’s within 1st year 2024: Moved into a dedicated studio + built out our first team 2025: Our first national TV campaign goes live + first 6-figure project. 2026: Sensorial Storytelling™ goes beyond beauty + off the screen We pioneered Sensorial Storytelling™ in early 2024, and have been refining it ever since. Sensorial Storytelling™ has always been a creative philosophy and strategic approach – our guiding principle at the core of all we do. For each of our clients, we design a bespoke blueprint: a foundational framework grounded in authentic observations to define their unique sensorial language. As we welcome this next half-decade, we are excited to continue the expansion of our craft alongside some of the world’s biggest brands – bringing Sensorial Storytelling™ to entirely new mediums (and dimensions… 👀) To my friends and family, team, and collaborators – thank you. I truly could not do it without the profound support from all of you. And especially grateful to my clients who trust in me to deliver on these spectacular engagements, all while making my childhood dreams come true – thank you endlessly. Thank you for being here and believing in me – My deepest love and gratitude, Jaiden by @wocostudios
45
3 months ago
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The second film from our @dovemencare campaign: Blackcurrant + Cedarwood. The goal of this campaign was to build a scalable, repeatable sensorial architecture across all six scents: one world, one system, so every product feels like it belongs to the same family, while each vignette stays its own. Talent shots were modular by design, allowing Brand to interchange between variants while flushing out the SKU-specific Sensorial Storytelling™ for each film. For Blackcurrant, that meant a deep cobalt gel shot in macro until every bubble reads like glass, a pour into the palm, a lather that builds across shoulders and forearms, and a finish where the bottle disappears into spray and steam. The sound layer grows out of the same campaign score, engineered by Sam to fit our Sensorial Storytelling™ sonic design. Warm or cool: which one are you reaching for first? ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️ Every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Director + DP: @jaidenmwoco Associate Creative Director: @alanatylerslutsky Audio Engineer: @samsoundscape Colorist: @yancolorist Assistant Editor: @reifyin Talent: @uriahvladimir Grooming / HMUA: @arandaartistry Casting: @paulbrickmancreativeinc by @wocostudios
13
9 days ago
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We are thrilled to share that @dovemencare partnered with WoCo to bring Sensorial Storytelling™ to their premium Plant-Powered Body Wash collection. This campaign is a fresh new direction for the brand and a world they had never stepped into before. We captured six of their best-sellers, each getting its own sensorial world to showcase ingredients, while building out a modular suite of model clips usable across the collection. Bourbon Vanilla is a sultry scent with a rich amber gel. Inspired by the pack, formula, and scent profile, we captured its essence through smokey hazelnut, golden-gel macros, and skin-tight macros that really bring you into the sensorial experience of using this body wash. Thank you to the Dove Men’s and Unilever teams for trusting us to bring this vision to life, and for being such fantastic creative collaborators. It was a joy to develop this campaign and push the limits of macro cinematography for such an iconic brand. The sound layer was composed around the broader campaign score, engineered and adapted to suit our Sensorial Storytelling™ sonic design. ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Director + DP: @jaidenmwoco
Associate Creative Director: @alanatylerslutsky
Audio Engineer: @samsoundscape Colorist: @yancolorist Assistant Editor: @reifyin
Talent: @bryanmntz Grooming / HMUA: @arandaartistry Casting: @paulbrickmancreativeinc by @wocostudios
21
20 days ago
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@eminenceorganics taps into @wocostudios Sensorial Storytelling™ to bring a rare arctic berry to life in the launch campaign of Vitamin C+ Serum and Eye Cream. Through creative direction and abstraction, one small berry balloons into an entire world, immersing us in the products’ supercharged hero ingredient. The serum’s glowy finish and eye cream’s application and immediate brightening effect are made tangible with detailed macros you can feel through the screen. It was such a joy to work on such a sensorial and creative launch campaign with the team at Eminence! ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Produced fully in house by the @wocostudios team 
CD/DP/Edit: @jaidenmwoco by @wocostudios
6
a month ago
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Sensorial Study 005: ash, flame, resin Product: @costabrazil Resina De Breu A centuries-old ritual of burning resin flickers to life in ten sensorial frames. Each bringing reverence to the micro moments that make this such a mindful experience. ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️ every visual you see was recorded on a real camera and created by the creative team below. Produced fully in house by @jaidenmwoco during a Sensorial Study process — an explorative R&D stage we offer to hone and define your brand’s or product’s Sensorial language. by @wocostudios
5
a month ago
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Sensorial Storytelling™ introduces the Vitamin C+ Ultra collection from @eminenceorganics ✨✨✨ We are delighted to be the creative partner in launching the newest releases from the iconic Eminence Organics, a nearly 60-year old Hungarian skincare brand known for their biodynamic ingredients. WoCo was tasked with developing a bolder look-and-feel for this campaign, highlighting the Cloudberry — a real, but incredibly rare, superfood ingredient with a distinct orange to red gradient. Sensorial Storytelling™ brought the supercharged results and visibly brighter skin to life through a suite of sensorial still and motion assets. There’s much more to share, as well as a TON of BTS so keep your eyes peeled and be sure to follow @jaidenmwoco for all the updates ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco Talent: @thiscorinne 👁️ 👁️ Shot at WoCo Studios by @wocostudios
5
a month ago
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Sensorial Storytelling™ brings the new @lorealparis hair mists to life in this whimsical spot ✨ Video produced in partnership with @lorealparis #LOrealParisPartner #LOrealParisHairCare Produced fully in house by the @wocostudios team Director/Edit/Color/Sound: @jaidenmwoco ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team above. #productvideography #sensorialstorytelling #creativedirector by @wocostudios
22
3 months ago
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Sensorial Storytelling™ Study 004: Gel 💧 By slowing down and analyzing the seemingly simple and mundane process of washing a body, it becomes evident just how many magical macro moments there are to capture. Today we present the next installment of our sensorial shower study: a sensual exploration of the gel itself — the pump, the application, the gel to suds experience. Curated selects from a larger project still in development, this set of frames captures the many ways body gel can create flow, movement, and energy in a Sensorial Story. Talent: @christienfig Product: @necessaire Eucalyptus body wash ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco by @wocostudios
26
3 months ago
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Sensorial Solos celebrate the mundane moments of using a product by elevating each step of the process and bringing it to life through Sensorial Storytelling™. Customers get an immersive and authentic look into what the product would be like to use in their own routine from all of the senses helping to close the information gap inherent in digital discovery and purchase of products. Featuring @zenagenhair Densifying Hair Serum Director: @jaidenmwoco Talent: @thiscorinne Audio: @samsoundscape ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. by @wocostudios
8
4 months ago
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Sensorial Storytelling™ for @vichyusa C17 trio, an innovative hair repair system working to fortify the hair and prevent breakage. Produced fully in house by the @wocostudios team Director: @jaidenmwoco Foley & Audio Engineer: @samsoundscape Assistant Editor: @reifyin Model: @ameliebuchmann via @wilhelmina.newyork HMUA: @arandaartistry ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team above. #productvideography #sensorialstorytelling #creativedirector - product photography - commercial photography - commercial video by @wocostudios
10
5 months ago
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For the launch of Homecourt exfoliating hand wash 🫧 ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Produced fully in house by the @wocostudios team CD/DP/Edit/Color: @jaidenmwoco Foley & Audio Engineer: @samsoundscape Assistant Editor: @reifyin by @wocostudios
15
5 months ago
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Sensorial Solos™ for Beekman1802’s iconic Milk Shake spray. The biphase was such a fun texture to shoot with, creating this spectacular layered shot. ⚠️🚫NO AI WAS USED TO CREATE THIS VIDEO🚫⚠️every visual you see was recorded on a real camera and every sound you hear was recorded on a real microphone and created by the creative team below. Director: @jaidenmwoco Sound: @samsoundscape by @wocostudios
18
5 months ago
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