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@jay_p.e.e

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Abba’s Creative Director ✨
@thisandthat__ng / @creativesbloc_carnival

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Meet our 2026 LAIF Juror

JP Idama
Co-founder, This&That Creative Agency

JP Idama is a creative thinker whose bold approach to marketing has produced impactful campaigns, inspired cultural trends and earned him several industry accolades.

He is the co-founder of This&That Creative Agency, known as the Chameleons of Advertising for blending marketing with culture, and the founder of CreativeBloc Carnival, an annual Gen Z carnival celebrating creativity. Outside work, he writes short films and rehearses one of his three dance routines.

He will be judging the RADIO LAIF category.

#LAIFAwards #GlitchToGreat #LAIF2026

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Your identity can be your greatest creative asset, it's one of the things that makes you Unique

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On July 25, five teams stepped onto the stage with one mission: defend their ideas and prove they had what it takes.

From strategy to creativity.
From big ideas to bold execution.

From tough questions to thinking on their feet.
Every team came prepared. Every pitch told a story. And every moment brought us closer to finding the champion.

This was The Pitch: July 2026.

⚡ Five teams. One stage. One champion.
And this is only the beginning.

#O2Academy #ThePitch #O2Pitch #CreativeEducation #LagosCreatives DigitalStrategy CreativeStrategy FutureCreatives LearnCreateLead O2AcademyLagos

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Meet JP Idama, Co-Founder of This&That Creative Agency, and one of the creative forces joining the judging panel for THE PITCH this Saturday.

JP thinks for a living and has built a career turning those thoughts into radical, culturally relevant and impactful campaigns.

Over the years, he has worked across brands including Airtel, Indomie, 5 Alive, Kellogg’s, Oando, Leadway Group, Fidelity Bank, P&G, Reckitt Benckiser and many more.

As the Founder and Convener of Creative Bloc Carnival, he has also built a platform that brings together over 10,000 creators annually to celebrate creativity and culture.

Now, he’s bringing that creative eye to THE PITCH.

Five teams.
Five big ideas.
One battlefield.

Your idea can be bold but can it break through the noise?

Your campaign can follow culture but can it shape it?

This Saturday, JP will be looking for the ideas with the audacity to stand out and the creativity to make an impact.

Rangers, prepare yourselves. It’ s Morphin’ Time!

📍 11/13 Jumat Olukoya Street, Ogudu, Lagos
📅 Saturday, July 25th | ⏰ 10AM

#ThePitch #02Academy #PitchDay #PowerRangers #CreativeBattle Advertising CreativeStrategy Marketing LagosCreatives IdeasThatWin

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“PartyVerse is a life saver for every event person” - @jay_p.e.e

We sat with the convener of @creativesbloc_carnival and he shared his experience using the app.

This video is worth 3 minutes of your time, enjoy! 🥳🖤

#HostOfTheMonth #PartyVersePlanner

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Happy Sunday Fam! JESUS SAVES

Model @aligbothefirst

#photography #christianity #fashionable

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My own Mr Barry was definitely ordered from TEMU!! For more context check last slide😩😩

@jay_p.e.e was a guest speaker for #doscon2026 so we came through✨🙌

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Did you register?
How excited are you to be in the room?

Follow @dosconference and @bpi_initiative for updates.

#DOSCON2026 #Bpiinitiative #Purpose #youthconference2026 #mentorshipandimpact

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Registration ends April 29. 👀

Your reset is waiting. Don’t scroll past it.

Register now to attend DOSCon for free via the link in bio and follow @dosconference and @bpi_initiative for updates.

#DOSCON2026 #Bpiinitiative #Purpose #youthconference2026 #mentorshipandimpact

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For the love of the game!
@iberosi24
@official_fredstixx

Jersey by @vitekofficialll
#football #goviral #followforfollowback

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