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Jay Baer

@jaybaer

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Co-founder and editor of @thetequilareport
Co-executive director of Slingshot, a mastermind of craft tequila brands

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Views don’t matter if you can’t reach your audience again.

That’s the difference between content and email.

Content gets attention.

Email keeps it.

#CreatorMindset #EmailMarketing #AudienceGrowth #MarketingStrategy

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That time I met the incredible @sophiedecobecq for breakfast in Guadalajara.

She told me she had some very special samples to try and made sure to tell me not to eat beforehand because we needed fresh palates. So there we were at like 7:30 in the morning, tasting some absolutely insane aged tequila that would eventually be blended together to become the @tequilacalle23 Criollo El Dos. An añejo-forward blend with extra añejo and a touch of reposado, all made from Criollo agave.

A few months later Sophie was in Massachusetts and we met back up. She gave me these incredible pieces of artwork by Rose Guerrero that would eventually become the label for the finished bottle.

Sophie, I know how long you’ve been working on this and how much this release means to you. It’s incredibly special stuff and I’m really happy to see it finally out in the world.

You deserve it. Salud! 🥃

#tequila #criollo #agave #calle23 #guadalajara

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YOUR ANGRY CUSTOMERS ARE YOUR BEST CUSTOMERS.

Most teams try to calm angry customers down and move on.

Christina Singh does the opposite.

Her angry customers are her favourite customers. They're passionate. They know you can solve their problem. They're frustrated because it feels like nobody's listening.

So she walks in and says, "Just talk to me."

That's where the patterns show up.

Full episode drops Friday. Follow so you don't miss it.

This episode is brought to you by @docket_io

#RevenueProblemSolversPodcast #CustomerSuccess #CustomerFeedback #CustomerExperience #CustomerRetention #SalesLeadership #B2BSaaS #SaaS #GoToMarket #RevenueLeadership #Churn #Listening #HugYourHaters #SalesTips #BusinessPodcast

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Resurrected old miniatures to display with old books. #homeoffice #needtopurge #dustcollector

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So, last night was fun. Thanks everyone for making my 50th birthday such an amazing time!

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Apparently, even El Guapo knows tequila has a plethora problem. 😂

Plenty of labels. Plenty of celebrity brands. But only one combines Jewish pride, Mexican craftsmanship and a genuine reason to say L’Chaim.

Tekiah—the first Jewish tequila. OU Kosher. Award-winning. Made with estate-grown Michoacán agave.

Escape the plethora. Discover Tekiah at TekiahSpirits.com.

#amigos #tequila #kosher #movies #lchaim

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91 POINTS for 4 Copas Añejo! 🥃🔥

We’re incredibly honored to have our @4CopasTequila Añejo reviewed by @TheTequilaReport and awarded an outstanding 91-point score.

The review highlights what we’re most proud of — our fourth-generation agave-growing roots, natural yeast fermentation, traditional brick ovens, and 20–22 months of aging in American oak.

And of course, the history behind 4 Copas — the world’s first certified @OrganicTequila. 🌱🇲🇽

Special gracias to @laTequilaMamacita for taking the time to taste our Añejo and tell our story, and to @JayBaer and @Tequila.Maddie for their support and for continuing to shine a light on great tequila. 🙏

Nearly 30 years after our founding in 1997, we’re incredibly proud of where 4 Copas is today — and even more excited about where we’re going.

Salud! 🥃

#4CopasTequila #OrganicTequila #TequilaReport #AñejoTequila #91Points

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🧰 “Stop trying to be amazing and start being useful.” — Jay Baer

One of the easiest ways to create better content is to answer the questions your customers are already asking. 💬 Give them something they can actually use, save, or share. ✨

What question does your ideal customer ask you over and over again?

#MarketingMonday #HelpfulContent #ContentMarketing

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"Random acts of marketing."

That's what happens when you haven't clearly defined who your ideal customer is.

Instead of trying to create content for everyone, pick one specific person.

Build your messaging around their problems, their goals, and the questions they're already asking.

When you know exactly who you're talking to, your content becomes easier to create and much more likely to connect.

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Tierra De Ensueno "Land of Dreams"

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National Tequila Day may be an unofficial holiday, but it’s still a great reason to reflect on how fortunate we are to enjoy this spirit.

Tequila belongs to Mexico, and it’s a privilege to enjoy it, learn about the people and places behind it, and be welcomed into the country, communities, and distilleries where its makers generously share their craft and stories.

A huge shoutout to the ambassadors, bartenders, tasting hosts, and all the enthusiasts who keep those stories and conversations going.

And thank you to everyone here who joins in through comments, messages, questions, recommendations, and shared pours. I’m happy to play a small part in helping more people discover and appreciate well made tequila.

Today, I hope you open something good. Salud, and happy National Tequila Day. 🥂

#tequila #drinks #mexico

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