Instagram story viewer> @johnmcmaahon> Tagged
12.3K
followers
1609
following
how good. GM @bhofficial & B.H. Magazine
📧 [email protected]
POSTS STORIES REELS TAGGED
Touch the sky 💫 🌌
23
“PATRÓN TEQUILA WENT FULL ENTOURAGE FOR THE AUSTRALIAN GRAND PRIX”

Amazing PR Coverage by @johnmcmaahon for @bhofficial following a series of activations and events across the Formula One Rolex Australian Grand Prix with client @patron 

“The phrase “Hollywood stuff” gets thrown around a lot in the Boss Hunting office, but in my many years doing the hard work required for the best job in the world, I’d never seen an execution quite like Patrón Tequila’s Formula 1 takeover.” - @bhofficial 

Swipe across to read more ✨
12
6 months of planning, site inspections, research, ideation and hard work went 
into this experience for Formula 1 and @patron here’s some of the content from Day 1. 

Patrón Tequila announced a new partnership with this year’s Formula 1 Rolex Australian Grand Prix, held over the weekend in Melbourne.

Our attendees were sent out invites in the form of branded luggage’s by @aidan.thebrand with their branded boarding passes, name tags, secret compartment with Patròn bottle plus glassware. This set the tone on what a weekend it would be. 

Guests were told to meet at @barpatron_sydney for a quick breakfast and margarita followed by getting picked up by Rolls Royce @iconiclimousines then taken to the airport to be greeted in a branded VIP lounge then taken into the private hanger to the big unveil of a fully branded @falconairjet, branded runway, margarita bar and arch @letlifesparkleevents all while sipping on margaritas which had the patròn bee on the ice blocks. 

Swipe to see some of the action.

Part 2 to come tomorrow 

Thanks to the @patron au team for entrusting us with our teams vision @tropicool_life @common___state

Photos by @cohenmediahouse @judecohen
91
Incredible weekend for @cohenmediahouse with @patron and @tropicool_life for the Australian Grand Prix @ausgp 🏎️🏎️ @raul_gonzales @adwoods22
32
back to up