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Jon Farzam

@jonfarzam

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Owner and CEO of @shorehotelsm @oceanviewhotelsm @santamonicahotelsm @shoresidesantamonica. 📍Santa Monica

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Unforgettable flavors, great company, and an award-winning day! 🦞🌊🎡

A few highlights from @shoresidesantamonica at the Off the Hook Seafood Festival, where they took home 1st Place – People’s Choice for Best Seafood! 🥂

Captured by @dayworthkeeping @cabreracelina 📸

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This weekend, my bestie Sofia came to stay with me for Rosh Hashanah.

At some point during the weekend, she realized she had lost one of her diamond earrings.

She had lost this same earring before and somehow gotten it back, but this time she said, “I think it’s time to let it go. I’m not sure it will come back to me again.”

And while I love and respect her ability to let go, to surrender, and not cling to an outcome, there was one thing I wasn’t willing to buy into:

The loss of certainty in the best possible outcome.

I said to her, “If ever there were a day for you to find this earring again, it would be Rosh Hashanah.”

Because Rosh Hashanah asks us to examine the beliefs that have become limitations and imagine that they might not be as fixed as we think.

It is a holiday of change, personal transformation, and the possibility that in a single moment, something can shift and a new trajectory can begin.

The shofar is blown to awaken us from spiritual sleep. Its sound is primal. It interrupts our habitual patterns and calls us back to something deeper than the stories we’ve been repeating.

It reminds us that whatever predicament we find ourselves in is not necessarily permanent.

The obstacle itself is part of the invitation.

It makes me think of Ganesh in the Hindu tradition, invoked as the remover of obstacles, while also understood as the one who places obstacles in our path.

There is something beautiful to me about that paradox.

Spiritual growth can feel like being in constant play with the Divine.

I am here to experience the obstacle, my humanness, my fear, my limitations.

And I am also here to remember that there is a higher consciousness within me capable of seeing possibility where, moments before, I could see none.

Surrender doesn’t have to mean giving up on the miracle.

It can mean releasing our grip on how it has to happen while staying open to what is possible.

All of this to say:
❤️It was a beautiful Rosh Hashanah weekend.
✨Weekend beach parking was easy.
🙏And Sofia got her diamond earring back.

#RoshHashanah #SpiritualGrowth #tashlich #JewishWisdom #nashuva

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Burning man has always been a place for me to play, learn things, and explore new ways of being. This year has been about distilling my life down to the things that matter. The simplify. Thus, instead of my traditional 3 albums: “The art”, “The people” and “The moments”, I distilled it down this. A beautiful burn with amazing art, beautiful people and unforgettable moments )’(

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A little Local Lore.

@itsfoundla recently sat down with our owner and CEO, @jonfarzam, for its latest feature, offering a glimpse into Jon’s life in Santa Monica, his connection to the neighborhood, and the perspective he brings to Shore Hotel and @shoresidesantamonica.

Get to know the man behind the Shore and discover a few of Jon’s favorite places along the way.

Read the full feature through the link in our bio.

#ShoreHotel #SantaMonica #FOUNDLA #Shoreside #SantaMonicaLife Jon Farzam, CEO and Owner of Shore Hotel, on the Shoreside Bar pouring champagne

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POV: the owner accidentally became today’s special... 👀😂

Shoreside’s @jonfarzam always understands the assignment!

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✨Here’s some footage from our last epic Rest & Rhythm Shabbat. Our next gathering is next Friday, July 31st at a private loft in DTLA Arts District and we are starting to near capacity.

💌Comment “Invite” to save your spot!

Expect healthy food, ceremony, sing-along, conversation as well as moments of rest.

We look forward to closing out July with you. 😉

Special Guests:
@durianssongbird @intuitivemusic @erin.yoffee

Culinary Contributors:
@larchmontsbest @_braidandbutter_

Supported by:
@onetableshabbat @mem.global

(Footage captured by @live.love.list.becca & @cera.311)

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Following our recent post featuring Shore Hotel CEO Jon Farzam on The American Dream, we’re excited to share the full segment.
Take a closer look at the vision behind Shore Hotel and Shoreside Restaurant as the feature highlights our oceanfront location, commitment to exceptional hospitality, and the experiences that make our property a favorite destination for both visitors and locals in Santa Monica.
Watch the full video and discover what makes Shore Hotel more than just a place to stay.

It’s a true Santa Monica experience.

Thank you @stefanpommepuy and @theamericandreamtv

Watch the full interview below.

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Two major policy changes are coming before the Santa Monica City Council this Tuesday, and I believe they deserve public attention.

One could significantly impact our hotel industry, workers, and local economy. The other could change how your elected representatives bring issues forward for public discussion and staff direction.

Whether you agree with me or not, I encourage you to read the agenda, review the staff reports, and make your voice heard.

📋 Council Agenda:
https://santamonicacityca.iqm2.com/Citizens/default.aspx

📧 Subscribe to my newsletter for city updates, community events, and important local issues:
https://mygovtools.org/newsletters/santa-monica

Democracy works best when residents are informed and engaged. I hope you’ll take a few minutes to review these items before Tuesday’s meeting.

#SantaMonica #CityCouncil #LocalGovernment #CommunityEngagement #Transparency SantaMonicaCA

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We’re excited to share that our CEO, Jon Farzam, was recently featured on American Dream TV, highlighting the journey behind Shore, the continued expansion at the property and of course highlighting the unique guest experience at the Hotel.

From the opening of our restaurant, @shoresidesantamonica in May 2025, to the ongoing project of adding our new coastal petite rooms, it’s been an incredible year of building, creating, and bringing new experiences to our community.

Watch the full American Dream TV feature through the link in our bio.

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We’re excited to share that our CEO, Jon Farzam, was recently featured on American Dream TV, highlighting the journey behind Shore, the continued expansion at the property and of course highlighting the unique guest experience at the Hotel.

From the opening of our restaurant, @shoresidesantamonica in May 2025, to the ongoing project of adding our new coastal petite rooms, it’s been an incredible year of building, creating, and bringing new experiences to our community.

Watch the full American Dream TV feature through the link in our bio.

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Some captures from the May Rest & Rhythm this past Friday. What a magical Shabbat evening of meditation, ceremony, dining and singing in such a beautiful home.

Thank you to our guests and everyone that played a part in this experience.

Musical leaders:
@chrispan @stevenaharms @superharmon @themaxmarine

Nervous system reset guide:
@nicoleilana_

Sponsors:
@mem.global @onetableshabbat @live.love.list.becca

Production helpers:
@lioronearth @iamyalizuberi @cera.311 @007malibu_barbie Eric J

Venue host:
@jonfarzam

And all the other businesses involved 🙏🏼

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