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Junyi Wu

@junyi_wu

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Co-founder @soshebeauty
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A milestone I’m incredibly proud of, and one that was harder than I expected. I recently had the opportunity to speak at Harvard Business School about building a consumer brand. And while I was so grateful to be in that room, I walked away feeling like I hadn’t quite told my story the way I wanted to. For years, I’ve been building @esque.by through bespoke tailoring. Countless hours in fitting rooms, listening to women, understanding their bodies, and creating one-of-one garments that are truly personal. Now, we’re taking everything we’ve learned along the way and translating it into ready-to-wear. But somewhere between explaining where we’re going and what comes next, I realized I hadn’t spent enough time talking about where we started, and everything it took to get here. It’s funny how, as founders, we can become so focused on the next milestone that we sometimes forget to acknowledge the years of work behind us. And perhaps that was my biggest takeaway from Harvard. I’m still learning how to tell my own story. How to give the journey as much space as the destination. And maybe that’s part of growing as a founder, too. Thank you, @harvardhbs, for having me, and for reminding me that growth doesn’t always feel comfortable. 🤍 styling: @laurenmatina #HarvardBusinessSchool #FemaleFounders #Entrepreneurship #FashionEntrepreneur #BrandBuilding
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Honored to be back home in Boston speaking about my experience building Abbode 🤍 A very special trip! 📚🎓
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Had the honor of speaking at @harvardhbs on building @bellavvenice. So inspired by all the other amazing founders and creators. ❤️
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There are very few times that you get the opportunity to interact with a brand founder, and what an amazing experience! Thank you @sahar.rohani for taking the time to answer all my questions and walk me through your vision and product innovation. Thanks also to @junyi_wu for connecting with me about opportunities to expand brand knowledge. I truly appreciate your kindness. You are both amazing humans. Really excited to play with my new @soshebeauty 😍
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one wish willow fail @junyi_wu lash from @lillylashes btw #obsession #obsessionmovie #relationshipgoals #couplescomedy #relationshiphumor
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quizzing my boyfriend on girl things…he kinda cooked as he should (made on @canva ) #boyfriendgoals #girlythings #beingagirl #healthyrelationship #coupleschallenge
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💄 The 100-Day Countdown: How Soshe (@soshebeauty) Drummed Up Excitement for Ulta (@ultabeauty) Launch Five years after beginning as a college class project, Soshe Beauty has landed at Ulta Beauty, and consumers are taking notice. Without PR or influencer spending behind the launch, shoppers and creators have been documenting their own trips to stores to find the brand. BeautyMatter spoke with the founders, Ulta Beauty, and creators about the strategy behind the launch, the role of community, and what it takes for an emerging color brand to stand out. 💡 Key insights from: • Sahar Rohani (@sahar.rohani), Co-Founder, Soshe Beauty • Junyi Wu (@junyi_wu), Co-Founder, Soshe Beauty • Aidan Maddox (@aidan_maddox), Co-Founder, Soshe Beauty • Kaitlyn Rinehart, Vice President of Merchandising, Ulta Beauty • Jennie Pham (@greeneggsandglamm), Creator, TikTok 📝 Sara Spruch-Feiner (@sarajanenyc) Tap the link in our bio to read more. #BeautyBusiness #BeautyRetail #UltaBeauty #IndieBeauty #ColorCosmetics
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From class project to @ultabeauty brand 📚 Today, you’ll find SOSHE on over 800 shelves across the US. Find one near you at the link in our bio.
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a litto bit of LA a litto bit of vegas
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yall I didn’t realize my makeup was busted until after this video oh well I’ll post it anyways @junyi_wu #girltalk #adviceforgirls #healthyrelationship #datingadvice #greenflag
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we couldn’t keep it in any longer… find SOSHE at a freaking Ulta near you this August!!!!!!🧡🧡🧡🧡🧡
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coachella weekend 2 🌴🍍🌅✨💖
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