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Picture Taker, Movie Maker
ICG 600 / Director of Photography
@thejoelsons / thejoelsons.com
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2026 marks the 12th anniversary of our creative journey we started together as THE JOELSONS. We are incredibly proud of everything our true “Mom & Pop” shop has accomplished.  We are eternally grateful to our friends, artists, and collaborators we’ve come to call family.  We look forward to many more years of creating together.  Love, Rebecca & Kevin
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2025 was a year filled with epic travels, adventures and memories to last a lifetime.  From Venice, Italy to Yosemite with a little mid-west and a whole lot of West coast mixed in, we lived our best lives personally and professionally.  We’re so grateful for the work we made and the memories we’ll forever cherish. HAPPY NEW YEAR from our family to yours!
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We hit the road with our film family to Tulsa, Oklahoma to capture landscapes and postcard moments for The Lowdown graphics package. Tulsa and the surrounding areas are packed with so much character — a perfect slice of Americana.  This turned out to be another fantastic collaboration lead by @ryanhunnewell and the team at FX. Swipe through for a mixture of IDs, BTS, and photos from our trip.

#TheLowdown #FX #TulsaOK #Americana #FilmFamily #OnTheRoad #BTS #PostcardProject #thejoelsons 

🎥 Venice 2
📷 Leica M10R
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Take a peek at the magic behind our latest Poppi Soda collab with the legends at Steelworks —neon lights, fizzy flavors, and a roomful of creative collaborators made it come to life. This one’s a visual sugar rush!

AGENCY - STEELWORKS
Executive Creative Director - Miguel Rato​
​Creative Director - Martina Stiftinger
​Art Director - Thiago Tallman
​Global Head of Production - Hannah Byers-Brown
Executive Creative Producer - Chago Venable
Producer - Antia Goicoechea
Design - Sylvain Gaussens, Alex Levinton, Miguel Rato, Afonso Soares, Martina Stiftinger, Thiago Tallman
​​Animation - Carmelo Barberá, Arran Bish, Caskal, Carol Erique, Sylvain Gaussens, Alex Levinton,
Michael Marczewski, Afonso Soares, Joseph Winston

PRODUCTION - THE JOELSONS
Directed By - Rebecca Joelson & Miguel Rato
Director of Photography - Kevin Joelson 
1st AC - Marq Castagna 
Phantom - Charles Bergquist
DIT / Camera Engineer - Mick Pacifici
Motion Control - Camera Control
Bolt Programmer - Chris Toth
Bolt Assistant - Chris Tuff
Key Grip - Joe McKenna
Best Boy Grip - Bruce Wolfe
Gaffer - Chris Tonkovich
Prop Master - David Baker
Production Coordinator - Trevor Kennedy
Production Assistant - Evan Foster

TECH - PHANTOM VEO & LEITZ SUMMILUX PRIMES + MACROLUX DIOPTERS

#thejoelsons
#LeicaM
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Design for Great Expectations promos.
Old European mansion, end of aristocracy. Dead flowers, old plants, rotten produce. Dilapidated interiors, details, hidden symbology and monotones color palette. 

Dir: @steviev13, Amie Nguyen, Peggy Oei. Exec Produced by @rebeccajoelson . Cinematography by @kevinjoelson , gaffer: @tonkovision. 

Thank you to a great art team @williamthorbury , @diazluisgerardo , @fritz_schwalm, @jimmykinslow @katiehail, Marco Schiazza, @taylormaho. #productiondesign #scenografia #tvseries #greatexpectations #fx #bbc #ridleyscott #tomhardy #stevenknight #artdepartment #setdesign
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Ronin x Raptor

Produced by: @thejoelsons
DP: @kevinjoelson
1st AC: Q
Rigging: @sweetmm03 & Bruce Wolfe
Drone: @beverlyhillsaerials
Driver/Ronin Tech: 🙋‍♂️
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