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Khalil El-Amin | GTM & Culture

@khalile513

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Founder @nichefire · Category Creator
Decoding cultural signals for Fortune 50s
Speaking on culture, tech & building while Black
👇 GTM & keynotes

POSTS STORIES REELS TAGGED

I haven’t bumped into at any of these companies Fortune 50 companies that I talk to that doesn’t know Jarrett - Khalil El Amin, Founder of Nichefire

I must have met Khalil like 2 months ago and I promise you there’s been 4 - 5 instances where I know someone he works with or friends or they been on the show. You can’t make this is up and this ain’t a brag or boast but I truly put in the work and built real relationships.

In the words of Marlo “My name is my name” and that’s something no one can effect but me 💯

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Collaboration over competition. You don’t need the whole pie to be successful - Khalil El Amin, Founder of Nichefire 👑💎

Full episode out now on YouTube and all streaming platforms

#morethanatitle

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Khalil El-Amin Opens Up About Being Cut by the Arizona Cardinals and Walking Away from the NFL 🏈

Khalil went from having dreams of playing pro ball to starting his tech company Nichefire to a 7 figure business working with brands like Nestle, Walmart and Kraft Heinz 💯👑🔥

Full episode out now on YouTube and all streaming platforms

#morethanatitle

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How do brands stay relevant in a world that never stops shifting? At #MWC2025, the session “Cultural Code: Growth Through Context, Trends & AI”, sponsored by Nichefire, gave us the blueprint.

🎤 🔥Khalil El-Amin (Nichefire @nichefire ) → showed how AI can scan cultural signals at scale, helping brands understand not just what’s trending, but why it matters.

🎤 @kerelcooper (GumGum @gumgum ) → stressed the importance of context in digital marketing—reminding us that relevance is about meaning, not just reach.

🎤 Eric Austin (Procter & Gamble @proctergamble ) → shared how one of the world’s biggest brands builds authenticity into growth strategies by staying people-first.

🎤 @imjustcyrus (Tech Is The New Black @techisthenewblack ) → highlighted how creators and entrepreneurs are shaping culture from the ground up, and why brands must listen.

💡 The takeaway: AI can decode trends, but only human insight can turn them into lasting cultural connection. Growth belongs to the brands that respect and serve culture.

🙏 Huge thanks to NicheFire for sponsoring this session and for leading the way in cultural intelligence.

#MWC2025 #MidwestCon #NicheFire #CulturalCode #CulturalIntelligence #BrandGrowth #FutureOfMarketing #AIandMarketing #P&G #GumGum #TechIsTheNewBlack #MidwestTech

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From Insights to Impact: How Frank Gregory Turns Social Data Into Business Gold 💡New Episode Out! ▶️ 📊

In this episode, 🔥Khalil El-Amin sits down with Frank Gregory, Social Intelligence Hall of Famer and newly appointed Manager of Social Intelligence at Nestlé USA.

We talk through the art of getting leadership buy-in, what to do when budgets are tight, and how to go from “nice-to-have” to business-critical. Oh and yes, we get into how a social insight helped launch a real product on shelves. If you’ve ever struggled to prove the value of social data, this episode is your playbook.

🎙️ Listen now on your favorite platform.
https://lnkd.in/es6B93pG

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#HoneypotPodcast #SocialIntelligence #SocialListening #DigitalStrategy #ConsumerInsights

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Discover how normal conversations reveal valuable consumer insights. We explore the impact of social media on understanding audiences and the misconceptions that come with traditional marketing methods. It’s time to leverage the real-time data from platforms like Instagram and TikTok for smarter strategies!
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#ConsumerInsights #SocialMediaMarketing #MarketingStrategy #DigitalMarketing #InstagramMarketing #TikTokTrends #AudienceEngagement #BusinessGrowth #MarketResearch #BrandAwareness

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Introducing Honeypot Podcast: A Deep Dive into Social Intelligence! 🎙️

We are excited to unveil Honeypot Podcast, a dynamic platform where curiosity meets social intelligence through an intercultural lens. Our new season promises rich discussions and valuable insights, hosted by an exceptional team of professionals from diverse backgrounds.

✨ Meet Our Hosts:

🔥@Khalil El-Amin : Co-Founder of Nichefire - United States
🔥Khalil offers deep insights into the U.S. industry and culture, providing our English-speaking audience with a unique perspective on market trends and dynamics that shape today’s landscape.

⚡ Felianny Santos: Social Intelligence Analyst - Dominican Republic
Felianny connects with our Spanish-speaking audience, offering insights into the Latino America industry and exploring other regions such as Chile and Brazil. Her expertise sheds light on the cultural and economic richness of these areas.

⭐ Douae ANDALOUSSI : Social Listening Analyst - Morocco
Douae engages our French - and Arabic-speaking audiences, delivering strategic insights on the MENA and Eu regions. Her analysis of social behaviors and cultural nuances enriches our understanding of this diverse area.

🙏 A heartfelt thank you to everyone who has supported this project with enthusiasm and passion. Your encouragement fuels our success, and we look forward to sharing content that celebrates diversity and collective intelligence.

🎧 Stay tuned and subscribe so you don’t miss any upcoming episodes!

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📢 The episodes are finally live! 🎙️✨

It's official! You can now listen to [podcast name] on Spotify and YouTube. 🎧📺

In this new episode, we dive into [episode topic] with [guest's name], an expert in [field]. Expect exclusive insights, actionable strategies, and engaging discussions!

🔗 Watch & listen here: [https://open.spotify.com/show/55IpUCI7xPEbp4k9kxymPT?si=oGl5lSLBRcSG4NFM1w9nRA ]
📢 Let us know your thoughts in the comments!

#honeypotPodcast #NewEpisode #SocialListening #DigitalMarketing #socialintelligence

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We Built a Startup in ONE WEEK?
In this episode, Khalil El-Amin, co-founder of Nichefire, shares how he and his team turned a simple idea into an AI-powered cultural intelligence platform. Khalil talks about meeting his co-founders, Michael Howard and Steven Brown, and how their unique blend of skills and drive helped them raise venture capital and build something extraordinary.
This conversation explores the power of collaboration, the importance of diverse expertise, and what it takes to create impact in the startup world.
📹 Watch now to hear Khalil’s journey firsthand.
#AIAndDataTalks #entrepreneurship #teamwork #cofounders #business #successstory #challenges #inspiration #motivation #nichefire

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🥳🎈🥳🎈Happy birthday to my guy! Everyone help me wish my big brother a happy birthday! Thankful to have you as a leader of the family and to be my best friend. I hope you enjoy your day and the many more to come bro. Love you bro. ❤️🫶🏾🎉 #happybirthday #bigbrother

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📷 📷 📷
BLACK IS BEAUTIFUL
….always, in all ways
Juneteenth, 2024

#MelaninAndHalide #FrankDYoung #Artist #FineArt #Photography #DocumentaryPhotography #PortraitPhotography #MakePortraits #BlackIsBeautiful #BlackGirlMagic

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