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Lea Naisberg

@leaniceberg

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Graphic Design + Code
BsAs & NYC, currently Barcelona
@smlxl.company

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Two years ago we decided to start all over again, with fears, but with a whole lot of enthusiasm and teen spirit. Saying yes to everything, “not good enough” to most of what we did, and always together.

Thanks @lakis_sobyra, for joining us when we barely had a name, @q.uincoces for giving us everything, and @leaniceberg for always pushing further.

Big shoutout also to our partners in crime at @mallandrich, with whom we share this incredible recognition, as well as to our clients and past collaborators.

And finally, big thanks to @d_and_ad and its jury. To have been named Small Independent Design Agency of the Year is something that wasn’t in the script.

Here’s to our past selves, and to our future selves.

SMLXL Team & previous members
@annaberbi
@guillemcasasus
@javiarizu
@lakis_sobyra
@q.uincoces
@leaniceberg
@ingridreixach
@elena_rcarrasco
@annamariasalinas
@woudschou

📸 @jose_carvajal

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We took the last month to work on our new workshop and course program and finally can say: It’s here!

Learn from the best system design teachers worldwide who are actually shaping their field! @span.graphics @lenaweber404 @nebulosapicante @weteone @will.mower @adrianmorantv @leaniceberg @mennoji_ @laiaferran

Workshops start in September, our 6-week deep dives to master a craft start in October. Small groups only, live, with direct feedback from your teacher.

Imagine finishing a course and actually being able to do the thing, not just having watched someone else do it. This is our mission.

Check out the full schedule. Link in bio.

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what if the world didn’t speak in RGB, but in BIOTONE?
a system where color is not produced, but grown.
where everything we see carries the memory of soil, light, and time?

All paper samples in the BIOTONE sample book have been made using recycled paper and leaves and flowers found in the streets and parks of Barcelona. No leaves or flowers have been plucked for this sample book. All dyes are natural.

Made with love & @leaniceberg 💞🐛🪲🌱

PS / Not sure how legal this is haha 🌝

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🥳🏆
Still celebrating this year’s feast! Super happy to have won 16 Laus Awards at the 56th edition of the Laus Awards by @adgfad!

🥇🥇🥇🥇🥇🥇 6 Golds
🥈🥈🥈🥈🥈🥈🥈7 Silvers
🥉1 Bronze
📚📚2 Inbook

Big thanks you to all our team, collaborators and clients for all the hard work that made this possible 🩷🌀

1.
🥇Gold Laus Award
(Graphic Campaign in Motion)
Spatial Festival for @monomstudios
with @mallandrich

2.
🥇Gold Laus Award
(Motion Graphics)
Spatial Festival for @monomstudios
with @mallandrich

3.
🥇Gold Laus Award
(Photography Art Direction)
D’Arbequina for @darbequina

4.
🥇Gold Laus Award
(Experimental Typeface)
UDRA for @udra.studio
with @campea.design

5.
🥇Gold Laus Award
(Visual Identity for Large Companies)
Hyundai Cards with @hyundaicard

6.
🥇Gold Laus Award
(Environmental Graphics)
Barcelona Christmas Lights for @barcelona_cat
with @ma.ma.nyc

7.
🥈Silver Laus Award
(Visual Identity for Cultural Projects)
Spatial Festival for @monomstudios
with @mallandrich

8.
🥈Silver Laus Award
(Luxury, Limited Editions and Premium Packaging)
D’Arbequina for @darbequina

9.
🥈Silver Laus Award
(Visual Identity for Small Businesses)
UDRA for @udra.studio
with @campea.design

10.
🥈Silver Laus Award
(Limited Edition Packaging)
You’ve Got to Have Freedom for @escola_records

11.
🥈Silver Laus Award
(Album Cover)
You’ve Got to Have Freedom for @escola_records

12.
🥈Silver Laus Award
(Logotype)
Spanish Women Society for @spanish_women_society

13.
🥈Silver Laus Award
(Website Design)
Good Shit Website for @goodshitvegan
with @digitalofthings & @_usted_

14.
🥉Bronze Laus Award
(Title Credits)
Dios lo ve for @hicnuncfilmworks

15.
📚Inbook
(Home, Lifestyle & Pets / Packaging)
No Thanks! for @cmykgames

16.
📚Inbook
(Motion Graphics in Website)
Spatial Festival for @monomstudios
with @program.studio & @mallandrich

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🟡 La #ElisavaAlumni Lea Naisberg (@leaniceberg), del Máster en Visual Design (@graphic.elisava), ha sido reconocida con un oro en los #YoungOnesTDCStudentAwards (@theoneclubforcreativity) por su proyecto Swing Display.

El premio, forma parte de la reconocida competición internacional promovida por The One Club for Creativity que distingue propuestas emergentes destacadas en el ámbito de la tipografía y el diseño.

Inspirada en el movimiento de una lámpara de araña, Swing Display es una tipografía interactiva y generativa que convierte ese movimiento en formas tipográficas. Mediante la combinación de tipografía, código y simulación física, el proyecto explora nuevas formas de entender la relación entre legibilidad, abstracción e interacción.

¡Enhorabuena, Lea!

#ComunidadElisava #ElisavaTalent #ElisavaBcn #Design #GraphicDesign

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🔤 Lea Naisberg (@leaniceberg), alumni of the Master in Visual Design, has won a Gold in the Young Ones TDC Student Awards (@theoneclubforcreativity) for her project Swing Display.⁣
⁣
Part of the internationally recognized Young Ones ADC competition, the award celebrates emerging talent in typography and design from around the world.⁣
⁣
Inspired by the movement of a chandelier, Swing Display is an interactive and generative typeface that transforms motion into letterforms. Combining typography, coding, and physics simulation, the project explores how type can shift between readability and abstraction through movement, interaction, and chance.⁣
⁣
Professor: Martin Lorenz (@martinlorenz)⁣
⁣
#GraphicElisava #EditorialDesign #GraphicDesign

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Taste is subjective – but this lineup isn’t.🍴 Join us at NAPA Talks 2026 on May 22 and explore this year’s theme: matter of taste.

Featuring speakers from SMLXL (BCN), OlssønBarbieri (NO), Tridimage (ARG) and many more.
 Early bird tickets are available until May 15 with 35% off – don’t miss it! 🎟️

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We’re pleased to welcome SMLXL as part of this year’s speaker lineup! 🩷

With a practice rooted in both strategy and instinct, the studio has developed a body of work that feels at once precise and unexpected – shaping visual culture through projects for institutions like MoMA Design Store and The New York Times Magazine.

Lakis Sobyra and Lea Naisberg will share how intuition, play, and research come together to define their sense of taste in practice.

Get your early bird ticket now – this is the kind of talk you’ll wish you didn’t miss. 🎟️

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Salimos de Latent con la cabeza llena de ideas y la libreta aún mejor .

Ha sido una experiencia increíble poder formar parte de un espacio donde la creatividad fluye tan natural, compartiendo y experimentando.🧐

Nos llevamos inspiración, conversaciones y muchas ganas de seguir creando.

Gracias a Latent y a todos y todas que participasteis y le disteis sentido a la dinámica .✨️

#LatentFestival #DissenyEmergent #Creativitat #Latent25 #Terrassa

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Todo empezó con una frase y un papel en blanco.
Y terminó siendo mucho más que eso 🧐

Después de estos días en Talent Terrassa, nos quedamos con algo claro:
la creatividad no está en hacerlo “bien”, sino en hacerlo propio

Cada dibujo que salió de esta dinámica fue una forma distinta de pensar, de sentir y de ver lo mismo desde otro lugar 🤔

Y eso es justo lo que buscábamos.

#LatentFestival #DissenyEmergent #Creativitat #Latent25 #Terrassa

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At our March event, we had the pleasure of seeing brilliant typographic works-in-progress by Lea Naisberg @leaniceberg, Will Dove @will_dove_ & Devyani Mahadevan @devyanimahadevan. Many thanks to our presenters for sharing a look behind the scenes of their creative process, and to our incredible audience (especially the many new faces we had!) for joining us.

Stay tuned for our next event on April 24 — we're excited to be holding at at Pratt Institute @prattinstitute

Photography by @ademwijewickrema @__angelavadas__ and @anselmdastner

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Some beautiful generative letterforms by @leaniceberg at @typetonight_nyc at @seaportmuseum last night with @karlheine #typetonightnyc #datenight

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