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Liina | Branding for Growing Businesses

@liinaco

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📍St. Paul, MN
Branding for small businesses with big ambitions ✨ Lively, memorable and aligned.

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TODAY is the day!!! 4-9pm! Dig Pink night for @volleyballhopkins against @rogersroyalsvb ! Bring all your friends for the bake sale with treats baked by the incredible @msjessicamaekoza Katie Johnson, and yours truly @amycbrace .

Treats:
🍞 Sourdough Bread by @shadyoaksourdough
🍪 Cookies in lots of flavors & GF options
🧁 Cupcakes in the OG Amy’s Cupcake Shoppe recipes and flavors 💗🫶🏻
🎃 Pumpkin Bars w/cream cheese frosting
🍥 Macarons in 6-packs

Honor those you know fighting, surviving, thriving and the angels we miss through breast cancer on our tribute wall. Balloons from the best at @cornerballoonshoppe and flowers from the incredible @lilia_theshop in Excelsior!

We can’t wait to see you tonight! All proceeds from tonight will help fund our Power Grants for Minnesota women in active breast cancer treatment! #pinkpowerfoundation #powergrants #breastcancerawareness #digpinkvolleyball #pinkpowerfundraiser

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🍂🔥 FLANNEL ROOTS 2026. WHAT A DAY. 🔥🍂

We spent a whole Saturday surrounded by good music, good food, good beer, a whole lot of flannel, and some really great people.

A huge thank you to everyone who came out and gathered with us. Whether you were here for the first band, a food truck, a beer, or just stopped by to hang out for a while, you helped make Flannel Roots what it was.

And we couldn’t have done it without all the people who helped make the day happen:

🎶 Our bands: Teacher Party, Noah Schmitt Band, Taylor’s Version, and Chris Brooks Band. Thanks for bringing the music and keeping things going all afternoon and evening.

🌮 Our food trucks: Safeside BBQ, Tikka Flavors, and Papa Drew’s Kitchen. Thanks for keeping everyone fed and giving us even more reasons to come hungry.

🍰 Little Moodies Cake Pops for bringing some extra sweetness to the festival.

🎨 Liina, who brings so much of the visual personality to what we do and makes all of these events look as good as they feel. We’re lucky to have you.

🍻 Our Unmapped staff, who worked their butts off before, during, and after the event to keep everything moving. You guys are the reason days like this actually happen.

And finally, thank you to our Glen Lake community. Flannel Roots is really about getting people together, and seeing the brewery, patio, and parking lot full of people enjoying a fall day together was pretty special.

Good people. Good music. Good food. Good beer.

A little fire. A lot of flannel. And one pretty great Saturday.

Thanks for gathering with us. 🍂🍻

#mnbrewery #unmappedbrewing #twincitiesevents #fallinminnesota #flannelroots

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One week from today! Whether you’re young or old, an art crawl veteran or new on the scene, Posters for Parks prides itself on welcoming everyone!

Clockwise from top left –
Meet Me at the Park by Dan Ibarra
Joy by the River by Liina Lundin
Untitled by Donte Mearon
Let Nature Be Your Teacher by Brandon Lord

There’s an extraordinary collection of talent on display in this year’s show. Register for free using the link in our bio.

#postersforparks #postersforparks2026 #sneakpreviews #postershow #design #graphicdesign #illustration #artwork #posters #socialenterprise #socent #printmaking #letterpress #screenprinting #onlyinmpls #peopleforparks #parkart #maketimeforart #minneapolisparks #benefitmplsparks #lovemplsparks @minneapolisparks @mplsparksfoundation

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What a weekend!

FinnFest USA began with meeting Minea Lindqvist Herwitz (@finlandiafoundationnational) to discuss growth and sustainability in our industry, and how we are all in a unique position to shape it as it is happening.

In that same vein, I caught @robertgstrand talk about Nordic Capitalism, in which he detailed Goals for Sustainable Development, the difference between “me” v.s. “we” capitalism, and had the whole audience thinking critically about what kind of society we want to build.

Thanks to Lisa Steinmann (@badsaunagoodstories), I got to talk on a panel about Sauna Wellness: Tradition and Evolution with Nell Rueckl (@watershedmpls ), Kathleen Matalamaki, Karen Rue (@saunamekko) & Gloria Nash (@saunasynergy). We discussed traditional sauna wellness practices and what we are seeing in the market today — a convergence of social wellness, tech, healthcare, beauty, hospitality & retail with bathing as the orchestration layer and connecting thread.

Finally, I was thrilled to partner with @portalthermaculture to host the first Social Wellness Salon, where we gathered practitioners, scholars, entrepreneurs, executives and creatives to think out loud about what it means to design for belonging and human connection. This interdisciplinary conversation was rich and filled with new insights, lived experience and professional expertise. Coming into this week with lots of fresh energy and new ideas!

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People think sauna is for winter.

We get it.

Then one summer, we tried it anyway.

Steam. Lake. Laughter. One more round. Suddenly no one was checking the time anymore.

Turns out, summer might be our favorite sauna season.

Bring the sauna to your cabin weekend, backyard gathering, birthday, or just because your favorite people are all in one place.

Your place. Your people. Bliss.

☀️ Now booking summer weekends. 📸 @belu.photography

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Trust, the vibes were impeccable.

Captured by: @belu.photography

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In a long-time dance with the power and effect of visiting @wildriceretreat on the shores of Lake Superior, I’m excited to deliver a three-day immersive sauna experience for women there.

Wild Rise: Rituals of Renewal, October 16–18, created with co-hosts @itssierrablake @belu.photography and @kada_creative, is a full-sensory experience via sauna and cold immersion, rooted in community, ritual, a softening and deep restoration.

It’s for seasoned sauna goers and those who are sauna curious, wishing to deepen their practice and find community. Experience guided sauna and cold experiences rooted in the @reviveryco practice and more. Read up on Substack and jenveralle.com/retreats (links in bio)

Early bird pricing ends in 13 days on Jul 31!DM me to find out more, get any in-person questions answered that might be a barrier to making it a 100% yes for you!

#WildRise #saunaexperience #saunaculture #womeninsauna

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Midweek getaway.

Wood-fired sauna.
Lake swims.
Artists.
Women building beautiful things.
Henna.
A handmade sauna hat.
Painted rocks.
Slow mornings.
Big laughs.

A much bigger reminder.

This is where Bliss comes from.

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☀️ 9th Trip Around the Sun ☀️

The wait is almost over! Join us Saturday, June 20th as we celebrate 9 years of beer, community, and adventure with an all-day party at Unmapped.

🍻 Beer • 🎶 Live Music • 🌮 Food Trucks • 🎨 Family Activities • 🌿 Yard Games

🌮 Food Trucks
• Tikka Flavors
• Big 10
• Brown Chicken Brown Cow

🎶 Live Music
2:00–3:30 PM — Teacher Party
4:00–5:30 PM — The Southern Resident Killer Whales
6:00–7:30 PM — The Changeups
8:00–9:30 PM — Static Jones

🎨 FREE Face Painting
12:00–3:00 PM

👕 Limited Edition 9th Anniversary T-Shirts

We’re releasing custom 9th Anniversary shirts to commemorate the occasion. Grab one while you’re here and take home a piece of the celebration.

🛍️ Anniversary Tote Bag Giveaway

We’ll be giving away FREE Unmapped tote bags while supplies last!

Kids can decorate their own tote bag using the stencils and art supplies we’ll have available throughout the day. Attached to each tote bag is a coupon for 20% OFF two 4-packs of beer. The tote is perfectly sized to carry both packs home.

Looking for a Father’s Day gift? Let the kids decorate a tote, fill it with beer, and give Dad a one-of-a-kind gift he’ll actually use.

Coupon valid Saturday only.

👕 Limited Edition 9th Anniversary T-Shirts

We’re releasing custom 9th Anniversary shirts to commemorate the occasion. Grab one while you’re here and take home a piece of the celebration.

🍺 FREE Koozies

The first guests to purchase a pint will receive a free Unmapped beer koozie while supplies last. If you want one, plan to arrive early!

🍻 Beer Sampling Tent

From 3:00–7:00 PM we’ll be pouring complimentary samples of:
• Paddle North Wild Rice Cream Ale
• Adrift Hazy IPA

🏈 Yard Games

Football toss, bags, and more throughout the day.

It’s shaping up to be our biggest anniversary celebration yet. Grab your friends, bring the family, and help us celebrate nine trips around the sun.

See you Saturday! 🍺

#party #breweryevents #anniversaryparty #livemusic #gosomewhereunmapped

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Sauna Days 2026 this May, hosted by @saunatimes.com_ @glenn.auerbach at @larsmont_cottages in Two Harbors, had 300 attendees and featured 14 saunas, cold immersion in Lake Superior, and author, researcher, and doctor-led talks.

Read up on the weekend in this article by @danwoodsnyc (link in bio). The recap includes insights by @__sierrablake, creator of @shopsaintlucie sauna serum and sauna and mental health researcher; and @jenveralle, founder of @saunaandsobriety. Dan also included context and conversations with Kevin O’Connell @garrett.conover @ben.a.hecker @612saunacooperative @colincabalka @superiorsaunas @lamppag @prairiewoodsaunas @mrhellweg @amypearcehayden @foxfirebreathworks Brittany Kimball @ashleymasonphd ++

Photo here of our crew of Sierra, @belu.photography @liinaco, Jen, and @kada_creative thoroughly enjoyed and sauna’d off and on for three straight days (see @billgifford’s Hot Wired book 📕)

#saunadays2026 #heatacclimation #saunaexperience

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Sauna Days 2026, an exhale… gratitude for an amazing weekend on the shores of Lake Superior @larsmont_cottages

@saunatimes.com_ delivered! Three days of learning with leaders, authors, researchers, doctors, and builders in the sauna world across the globe 🌎

So many cold immersions in Lake Superior, led by Nick Fox @foxfirebreathworks and the #ColdWaterMermaid @belu.photography // multiple sauna sessions // great beverages, including @drinksaunawater

Thanks to our sauna hosts for keeping the benches hot all weekend long:
@prairiewoodsaunas @sweetsteamsaunas
@saunadunord
@stonegrove_saunas
@excelsior_saunas
@deepwavesauna @northshoresauna @wisconsinsauna @superiorsaunas @gassaunastoves

Shout out to @__sierrablake for her talk on the sauna and mental health benefits// @leddyjosh sharing his story on pain management and so many more!

Thx to all that attended my Saturday morning 11A guided sauna session featuring @reviveryco method + an infusion of astrology 🔥🙏🏼✨

The weekend was made so incredibly special by my cabin mates @liinaco @kadagoal @__sierrablake @belu.photography; and @dorigraff / @saunamekko @theessenceofevolving @edenembodied @mlouiser @blissmobilewellness ++

#saunadays2026 #saunatimes

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This one’s a shullet on me, Liina- the branding partner and social media manager for Hello Hair (hi, it’s @liinaco) and every step mattered.

Not just a cut + partial foil.

It’s sectioning, placement, timing, razor work, product choice, reading the hair, adjusting as you go… over and over again until it all clicks.

Big shoutout to Goodie. A true master. You can feel the difference when someone knows exactly what they’re doing and still treats it like an art.

#hellohaircollective #stpaulhair #minnesotahairstylist #livedinhair #hairbeforeandafter

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