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That bright red in your candy and yogurt is squeezed out of tens of thousands of crushed beetles.

Carmine comes from the cochineal insect, and it takes roughly seventy thousand of them to produce one pound of dye.

It shows up in candy, yogurt, juice, and countless other colorful products on the shelf.

Federal rules only require the label to say cochineal extract or carmine, nothing about insects.

Choose real food colored by real fruit when you shop small on Localize.
Sources: FDA, Britannica
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Bug protein just quietly slid onto European grocery shelves inside your pasta.

The European Commission authorized partially defatted house cricket powder as a legal novel food ingredient.

Cricket powder is now turning up in pasta and snacks under ingredient names most shoppers do not recognize.

Skip the mystery protein and buy pasta from small local makers on Localize.
Sources: European Commission, EFSA
2k
A cheap cup of hibiscus tea did something a lot of blood pressure pills only promise.

Researchers at Tufts gave people with elevated blood pressure three cups of hibiscus tea a day for six weeks.

Their systolic blood pressure dropped more than five times as much as the group drinking a placebo.

The people who started with the highest readings saw the biggest improvement of all.

Find real local hibiscus and herbal tea growers near you on Localize.
Sources: USDA, Journal of Nutrition
195
People line up every year for the Culver’s deep fried cheese curd burger, and it is a seed oil bomb.

The CurderBurger tops a burger with a giant curd that is battered and dropped in the same canola oil as everything else in the fryer.

Buy raw cheese and grass fed beef and build a better version at home for less.

Trade the fryer for the real thing. Find local raw cheese near you on Localize.
Sources: Culver’s
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Vanilla flavor on a label can legally mean a squeezed beaver gland and the FDA is fine with it.

Castoreum comes from a scent gland near a beaver’s tail and it naturally carries a vanilla like smell.

The FDA classifies it as safe and lets companies fold it into the vague catchall term natural flavor.

Skip the mystery ingredients and shop labels you can actually trust on the Localize app.
Sources: FDA, Snopes
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