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Founder of @elveeconsultancy.co
A personal journal of places, rituals, and perspective. 💫🕊🌀
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A little look back at a campaign that will stay with us for a long time. ❤️🥹

Working on the “Revlon x GLAMOUR Unforgettable Cover Girl Search” was about so much more than creating another beautiful campaign.

Together, we took a different route.

Instead of placing another familiar face on the cover, @revlonsa opened @glamour_sa’s  digital cover to an everyday South African woman, inviting women across the country to share the unforgettable moments that shaped them, the challenges they had overcome and the dreams they were still brave enough to pursue.

And then we got to bring it all together with an unforgettable evening celebrating our finalists, our winner, and every woman who chose to share a piece of her story with us. ✨

From the first idea to the nationwide search, the Top 20, the Top 5, the cover shoot and finally the reveal, the Elvee team is incredibly proud to have worked alongside Revlon and GLAMOUR to bring this campaign to life.

Because sometimes the most powerful campaigns aren’t about creating a moment for a brand.

They’re about creating a moment for someone else to be seen. ❤️

Be seen. Be celebrated. Be Unforgettable.

Client: @revlonsa.
Event curation: @232celsius 
Images: @kpaparazzi_ 

#ElveeConsultancy #RevlonSA #GLAMOURSA #BeUnforgettable #UnforgettableCoverGirl
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