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What if it’s not culture that needs to become more “commercial,” but capital that needs to become more cultural?

A critical and unlikely subversion of the status quo emerged when we brought finance leaders, artists, researchers, lawyers, and cultural practitioners under the same roof. Who would have thought coffee and snacks would have such a radical impact on people! Kidding.

Here are critical provocations that emerged from our salon in Mumbai on the future of culture economy in India:

1. What if capital measured its contribution to culture instead of asking culture to constantly justify its economic value?

2. What if the missing piece to unlocking cultural growth isn’t scale, but locally rooted, community-led models?

3. And what if culture and capital aren’t unwilling collaborators – but simply lack the infrastructure to work together? A culture stack – the right data, legal structures, distribution channels, and discovery platforms.

Written and designed by - @hussain_eisha 
Edited by - @tarana_nana 

Can the same metrics used for capital measure value creation in culture?
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