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TRUTH WELL TOLD™

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🌍 Meet the LUUM 2026 Jury

We are proud to introduce the industry leaders joining the LUUM 2026 Jury, bringing their expertise and vision to recognize outstanding creative work from around the world.

🇬🇧 Felicity McLean
Associate Director, Sustainability Partnerships & Engagement | WPP
United Kingdom

🇬🇹 Juan Manuel Ordoñez
Strategy and Business Director | Graviti Omnicom
Guatemala

🇦🇷 Gustavo Gitmanabitch
Executive Creative Director | VML
Argentina

🇧🇷 Ulisses Razaboni
Global Creative Director | Grey
Brazil

🇨🇭 Michael Kewley
Co-Founder | Magnetic Communications
Switzerland

🇨🇦 Athina Lalljee
Group Creative Director | McCann
Canada

🇵🇪 José Rivera y Pierola
Creative Chairman | Circus Grey
Peru

🇨🇷 Alan Calderón
DGC & Partner | Brandy
Costa Rica

Different markets. Shared passion for creativity.

LUUM 2026
Celebrating the people and ideas shaping the future of creativity.

#luum #luumawards #creativitymatters #creativitywithpurpose

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🔥 Day 5: strategy’s flagship Agency of the Year shortlist is live, highlighting the creative heavyweights vying for top honours!

The competition that started it all nearly three decades ago is back, celebrating agency powerhouses evaluated on an entire body of work across five landmark campaigns.

👉 Swipe through the slides to see who made this year’s shortlist, meet the industry leaders on the jury and reserve your table for October 28 in Toronto.

Big congratulations to every agency named to the list, and a sincere thank you to our esteemed judges! 🙌

🎟️ Ready to see who takes the crown in Canadian advertising?

🔗Click the link in our bio to view the full shortlist and lock in your gala tickets today!

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It’s always a good day to celebrate BK! A huge congrats to our CEO, Bryan Kane on being a part of @campaigncanada's Hard Power List. Incredibly well deserved. 💪

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Congrats to our Head of AI, Eli Ferrara, on making @campaigncanada's first ever AI Power 10. A powerhouse in and out of the AI space, we’re proud to have Eli on our team!

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It’s only my First month in Canada, and already I’m joining the Final Round of judging for the #EffieAwardsCanada. Looking forward to helping identify the country’s most effective work alongside fellow leaders from across the local and international industry. A special thank you to my partners for the trust and for putting my name forward.

#McCANN #McCANNCanada #EffieCanada2026
#EffieAwards

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As Cannes Lions 2026 wraps, we’re celebrating the people across our global network who continue to bring #TruthWellTold to life.

From Greece to Peru, New York to Canada, our teams combined creativity with craft, bold thinking with relentless collaboration, and the magic of big ideas with the discipline to make them real.

Every Lion represents the talent, trust, and teamwork of people across our network who show up every day to create work that matters.

Thank you to our incredible teams around the world for another unforgettable year at Cannes. Here’s to everything we’ve built together and everything that is still to come.

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Bold work leads to Gold work 🏆

Shoutout to our teams in Canada & New York for bringing home 2x more Gold Lions at Cannes.

🥇 Kids Help Phone’s “Defining Help” transformed real youth experiences into a powerful data-driven campaign that helped adults better understand youth mental health and inspired greater support for young people when they need it most.

🥇 Autism Society’s “Language of Bedwetting” created a breakthrough solution that helped children with autism communicate during one of their most vulnerable moments.

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🥈 Congratulations to the Silver winners of Media Lions 2026! ✨📱 Recognizing media strategies that connected brands and audiences through meaningful and innovative experiences.⁣
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Parkin and FP7 McCann Dubai; Frecuencia Latina and Fahrenheit DDB Lima; Cheetos and GS&P San Francisco / Netflix San Jose; Chorogusan for Children and Dminusone Seoul; Mercado Livre and Gut São Paulo; Lay's and Slap Global Buenos Aires / PepsiCo Harrison; KitKat and VML London; Sapeurs Pompiers de France and Havas Play Paris; Verkkokauppa.com and Bob the Robot Helsinki; IKEA and McCann Spain Madrid; Knorr and Frank London; Kids Help Phone and McCann Canada Toronto; Mercado Libre and Gut Mexico City; UVA App and De La Cruz Ogilvy San Juan; Puck and FP7 McCann Dubai.⁣
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These projects showcase how media continues to evolve through smarter connections, stronger engagement, and creative thinking 🚀📊⁣
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#RBCannes26 #México #CannesLions2026⁣

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🥇 Congratulations to the Gold winners of Media Lions 2026! ✨📡 Celebrating media ideas that broke through with innovation, relevance, and audience engagement.

KitKat and VML London; CeraVe and Beauty Co-Lab New York / L’Oréal New York / Bolded New York; Heineken and LePub Milan / LePub São Paulo; Kids Help Phone and McCann Canada Toronto / Epitaph Group Toronto; Plenitude and LePub Milan.
Projects that demonstrate how media can go beyond placement, becoming a powerful platform for creativity, participation, and impact 📈💡

#RBCannes26 #México #CannesLions2026

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I just noticed this advertising swag on my dogwalking bff. Every day is a summer-party day with @tallcaseyinthesix
#advertising #swag #agencylife #oldpeople

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New work for Petro Canada!
The spots from Circle Productions are directed by James Haworth and lensed by our DP Todd M. Duym csc.

Our DP @toddmduym csc
Director @h_a_w_o_r_t_h
Prod Co @circleproductions
Agency @mccanncanada

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