Instagram story viewer> @meghapatel342> Tagged
1.2K
followers
1700
following
Live like you're born to fly😊
OKāž”ļøVAšŸ›«
Crossfit L2 Coach
Athlete - @unitedgridleague @atlantawild
POSTS STORIES REELS TAGGED
6,000 is you?! We cannot thank you enough for showing up, hyping up our players, and enabling whatever is happening on this account. Love y’all. Mean it. STAY WILD. šŸ”„šŸ–¤
13
As a woman who has spent most of my life in sports, this ad bothered me—not because women can’t be beautiful, confident or sexy. We absolutely can.

It bothered me because women have spent generations fighting to be included in sports, then fighting to be taken seriously once we got here. We want to be recognized for our strength, skill, intelligence, leadership and athletic ability—not just our appearance.

So if the message is ā€œjust sports,ā€ why does the ad need to sexualize a woman to get attention?

There are better ways to make sports compelling: show the training, strategy, rivalries, teamwork and years of work behind the performance. Hire female athletes, coaches and analysts. Let women tell their own stories.

Women’s sports are already proving their value. They’re projected to generate $3 billion globally in 2026, yet less than 10% of brands’ sports media investment goes toward them.

Women can be beautiful, confident and sexy—and also powerful, skilled, strategic, competitive and capable.

If it’s really about sports, show us the sport. The performance is impressive enough.

Sources: Deloitte’s 2026 Women’s Elite Sports Revenue Outlook and Deloitte/Wasserman research on investment in women’s sports.

#womensports #womeninsports #sports
45
These are women of the Wild. Different athletes with different bodies and strengths, all working together as a team.

Lift heavy. Be strong. Do it fueled. Stay wild.
25
back to up