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@mischellestorm

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Those jeans sitting in the back of your closet that just don’t fit anymore? This is their moment !!! 👖👖👖👖

Our Annual Denim Swap & Fundraiser starts TOMORROW! 💙 Join us for our Girls Night Out Kickoff Party with @jacksonvillemom and bring your gently used denim to Jaffi’s all week long. 🥂

👖 Donate your jeans → 20% OFF a new pair of denim
OR
💙 Donate $10+ to Pace → 20% OFF your entire purchase

All benefiting Pace Center for Girls of Jacksonville ✨

Clean out your closet, find a new favorite, and do some good while you’re at it! September 22–27. See you tomorrow! 🥂👖✨

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My favorite thing to do is to turn an ordinary day into an occassion ✨

A few clips in the social files. Let this be a sign to celebrate you today!

I’m curious… if you could choose one experience today that would bring you joy, what would it be??

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Golf season is officially teeing off in Atlantic Beach ⛳️✨

The Epson Tour’s @atlanticbeachclassic returns THIS WEEKEND to @atlanticbeachcc , bringing some of the world’s best rising women golfers to our backyard. The Epson Tour is the official qualifying tour for the LPGA, meaning the players competing here are chasing their way to the biggest stage in women’s golf. Safe to say… we’re watching future stars in action. 👏

But before the weekend rounds begin, Friday night is all about style.

👗 Fairways to Fashion

📍 Atlantic Beach Country Club

🕓 4–7 PM

👠 Fashion show at 5:30 PM

Think coastal cocktails, golf course views, and a runway full of spring styles that feel perfectly at home at the beach. It’s where the fairway meets the runway — and honestly one of the most fun ways to kick off tournament weekend!

✨ VIP tickets are already SOLD OUT

🎟️ General Admission is going fast

Grab your tickets here: atlanticbeachclassic.com

Whether you’re here for the golf, the fashion, or just a beautiful evening at Atlantic Beach Country Club, this is one event you won’t want to miss.

📸: @mermaidshell @juliaa_sanders @904happyhour

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If you have sons, you already know: life is basically one long episode of “should we intervene… or watch what happens?” 🤦‍♀️😂

This meme reminded us of a moment from @mischellestorm piece about raising two boys — where chaos, curiosity, and a little too much confidence tend to travel in pairs. Because when one kid says “Are you sure this is a good idea?” and the other says “Trust me,” you know you’ve got about three seconds before something memorable happens.

In her article, Mischelle shares the hilarious, heart-melting, slightly wild ride of raising two sons — the brotherly schemes, the nonstop energy, and the moments that make you laugh even while you’re sprinting down the hallway to see what they’re up to.

Honestly? We wouldn’t trade it for the world. 💙

In honor of #NationalSonsDay, give Mischelle’s story a read — especially if your house also runs on dirt, snacks, and questionable plans between siblings.

✨ Read the full piece at JacksonvilleMom.com

And moms of boys… tell us in the comments:
what’s the most suspiciously quiet moment you’ve ever walked into? 👀

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2016 was a time. We were Jacksonville Moms Blog, hot pink was our entire personality, every photo had a filter (no exceptions), and we lived for park hops, skinny pants, and a bold statement necklace. Memes were our love language and none of us knew avocado toast was about to emotionally ruin society.

Fast forward ten years.
Different decade, same heart — just better boundaries, better content, and a much better skincare routine.

2016 walked so 2026 could run.
And somehow, you’re still here with us. 🥹

How long have you been following along — OG blog days or somewhere in between? Either way, thank you for ten incredible years of community, chaos, motherhood, and memories in the 904.

Now excuse us while we finish scheduling our Botox appointment over at @elasemedspas … then let’s catch up 💁‍♀️✨

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Forever proud, always believing ❤️ #dtwd

🎥: @jaguars // 🫂: @lynnandfriends14

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Jacksonville, you really understood the assignment this year 🐆✨ From stroller strolls that turned into long chats, to discovering yet another hidden gem we swear we’re “gatekeeping” (but never actually do), thank you for letting us do life with you.

Another year of surviving the wild, beautiful, caffeine-fueled journey of motherhood—one school drop-off, carline playlist, beach sunset, and “what’s for dinner?” panic at a time. We’re endlessly thankful for this community that shows up, shows out, and reminds us that raising kids in the Bold City comes with big heart, big laughs, and plenty of DUUUVAL energy.

Here’s to more memories, more magic, and more reasons to say “only in Jax.” 💛

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December asked a lot. Like… a lot 😵‍💫

And somehow, even with fevers, viruses, late nights, and very low patience, moms still showed up and made the magic happen. It wasn’t perfect, but it was real—and honestly, it was wonderful. The finish line is in sight, and you did an incredible job getting here (especially @mischellestorm for multitasking) 🤧🎄🙌

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@jaffisboutique is turning 25! 🎉
Twenty-five years of fashion, fun, friendship, and the most incredible community we could ask for.

And of course - we HAVE to celebrate!

Join us for a special in-person Retail Therapy Happy Hour
📅 Wednesday, Dec 17
⏰ 5 - 7 PM
✨ 25% off the entire store all day long (in store and online with code HBD)

And because no birthday is complete without a good outfit…
We want to see YOU in your favorite Jaffi’s look!

Starting NOW, post a pic of your favorite Jaffi’s ‘fit and tag us for a chance to win a Swag Bag of our “Favorite Things” + $250 Gift Card. The more you tag/enter; the more chances you have to WIN 💕

AND you get X 10 entries for wearing your fave fit to Happy Hour December 17th 😉

LET’S CELEBRATE ✨

We can’t wait to toast to 25 amazing years with you.

xoxo
Emilie & The Jaffi’s Girls

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🎄SHOP SMALL SATURDAY🎄

$22 Christmas Hats!!
Chains not included but can be added.

Comment or DM to Order!

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The best RVSP I’ve ever RSVP’D. ✨

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Thank you for 30 amazing years, @adventurelanding! As our long-running April Fools joke went, we were hoping for eternity — but all good things must come to an end. 😢 We’ll always remember the laughter, the arcade games, the go-karts, the putt putt, and of course, the waterpark. Thanks for being such a big part of our Jacksonville memories. 💙

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