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Design, Art- & Creative Direction
by @chrisszly @verenschka ☻ ☻
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The greatest infused oils you’ve never tried from @algaecookingclub are finally here!

After a year in the making, working alongside @danielhumm and his team at @elevenmadisonpark, these oils bring a new level of flavor to your kitchen. Each one is crafted by steeping a distinctive blend of global spices for over 8 hours, resulting in rich, layered flavors that elevate any dish.

Introducing:
🌶️ Gochugaru Chili Oil 
🍄 Shiitake Mushroom Oil 

Excited to hear what y’all think!
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Earlier last week one of our latest projects launched. Over a year in the making, and we couldn’t be happier to share the work we did with the incredible team at @algaecookingclub.

Brand Identity, Packaging and Art Direction for ACC, earth’s purest chef-grade cooking oil.

Grateful to have been a part of this launch—congrats @kasrasaidi_ and thank you to all our incredible collaborators.

A project with @squaredcirclesco 

Production: @dirtyprettyproductions @mateenmortazavi @six.pianos @wheres_sam_
Food and still-life photography: @graydonherriott
Digitech: Alex Verron
Food stylist: @heysueli
Prop stylist: @bartoshesky
Motion: @graykohs
Talent: Antonia
Retouching: @tripistudios 
Photography Daniel Humm: @juankr_
CGI: @issyrey
Web dev & design @madebywild 

#ACC #AlgaeCookingClub
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Introducing @algaecookingclub: Earth’s purest, chef-grade algae cooking oil.

After 2 years of building (and somewhat finally learning how to cook), I’m extremely proud to share the launch of our first incubation at @squaredcirclesco!

In a market saturated with mundane or traditional cooking oils, ACC presents an alternative that reconnects us with our natural origins, sourcing the purest ingredient straight from nature—algae, the mother of all plants. The result is a nutrient dense, high smoke point, and neutral flavored cooking oil that redefines culinary standards.

With esteemed 3 Michelin-star chef @danielhumm as our club culinary officer and his team at @elevenmadisonpark behind us, we’re gearing up for ACC to catapult into the food zeitgeist and transform the way we cook. 

I can’t wait for you all to try it. Here are a few more reasons why you might like it:

1. Amplifies flavors: Light and slightly buttery, this chef-preferred oil enhances flavors.
2. Highest in good fats: Contains more healthy Omega-9 Monounsaturated fats and 75% less saturated fats compared to olive and avocado oil.
3. Highest smoke point: At 535°F, it surpasses olive oil by 125 degrees; the high heat unlocks a variety of tasty textures: creamy, crunchy, fluffy, flaky, and tender.
4. Gut health: Contains the lowest levels of Omega-6 acid, which is believed to cause inflammation in the gut—a growing concern.
5. Lowest environmental impact: Requires 1/10th the land and water usage of vegetable oil and has one-half the carbon footprint of avocado oil.

Welcome to the future of cooking! 👨🏽‍🍳
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Two years ago, we started a journey to unleash the benefits of the mother of all plants, algae. A plant we believe will dominate the food conversation over the next few years. After extensive R&D with our algal experts in California, and in depth culinary experimentation with fabled 3 michelin-star chef @danielhumm and his team at @elevenmadisonpark, we finally lift the curtain on our new culinary gold… @algaecookingclub 

As we all seek novel pantry staples and oils that are better for us, while less taxing on our planet, here is a product that is the most versatile, healthy and flavor neutral chef-grade cooking oil on earth. These are a few reasons why we think you might like it:

1. Amplifies flavors: Light and slightly buttery, this is a chef-preferred oil that enhances flavors.
2. Highest good fats: More healthy Omega-9 Monounsaturated fats and 75% less saturated compared to olive and avocado oil
3. Highest smoke point: 535 F, 125 degrees more than olive oil; highest heat unlocks tasty textures; creamy, crunchy, fluffy, flaky, tender.
4. Gut healthy: lowest level of Omega-6 acid which is believed to cause inflammation in the gut and is a growing concern
5. Lowest impact: 1/10th land and water usage of vegetable oil and one-half the carbon footprint of avocado oil.

Welcome to the future of cooking! 🍳

#algaecookingclub #cookingoil #algae #algaeoil #chefgrade
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My new site is live 👀 www.verenamichelitsch.com

Big thanks to everyone that helped me build it @issyrey and the #semplice team, write it @thomaspok, and for documenting the work @joannamcclurephoto
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