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Matt Morrison

@mountaineeringa

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Man this was a long time coming.

After a week of reflecting on our first-ever Non-Superficial BS Conference, I’m still not sure I have the words for it. But I do know that the most fulfilling thing was seeing it all finally come together.

If you’ve followed me for any length of time, you know I never claim that my work, or anything we do at Art of Coaching, is “perfect.” And to be frank, that’s not the goal.

But I’ll be damned if we don’t bring people together, make them think, make them laugh, make them confront things they otherwise wouldn’t, and help them grow and adapt—all while they help us do the same in return.

There’s no way I could capture that entire weekend in a set of photos or fully express the appreciation I have for everyone who was part of it.

But I know this: This was two years of trying to get this building done.

Ten years of a dream coming together. And in a couple of months, it all culminates with the official release of my new book, #TheAntiheroAdvantage

None of it came easily. There were more fights, setbacks, and moments of doubt along the way than I could ever adequately explain.

The lyrics of the song in this post was on repeat in my brain during the hardest months…”Not done fighting…I don’t feel I’ve lost…”

It was one battle after another.

But getting to bring all these people together, learn from some incredible speakers, and have my son there to experience even a small part of it made the whole thing that much more meaningful. And worth it.

‼️😈This weekend embodied what it means to be an antihero and a misfit. Someone who wants to do good but has a little chaos in them. Someone who wants to learn how to leverage their flaws, doubts, fears, and demons—all in the service of good.😈🏴‍☠️

What higher calling is there?

We’re all going to go through shit in life, and we need more pragmatic people and resources to help us overcome it.

That’s what our work is about.

When you read the final chapter of my book you’ll have a new definition of the word “RISE.”

Like the lyrics say- “is there more like us?” I hope so.

Thank you to everyone who was a part of this dream. And even to those who were part of the nightmare.

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This one is a bit delayed, but I haven’t stopped thinking about this conference.

The Non-Superficial BS Conference was one of the best conferences I’ve ever been to. Skipping right past the neat, fake answers that conferences are know for, and instead diving into the tough conversations and challenging the assumptions underneath the questions.

So, belatedly: Day 2

@coach_brettb on reinvention. Change is inevitable, so how do you evolve with it? How do you become something new in a way that is still authentic to you and receivable by the people you are trying to reach?

@thereadystate on pain and the danger of looking at a multifactorial problem through a single lens. Pain asks us to stay curious, shift perspectives, and recognize that the first frame we reach for may not be the one that helps the person in front of us.

@jasonleydon on identity, and the much harder question of who are you when the things you built your identity around disappear. Who are you when the praise stops, the thing you were trying to prove doesn’t work out, or your value can no longer be attached to a specific output?

@mountaineeringa on leadership through the lens of caregiving. We spend so much time talking about what leaders owe the people they are responsible for that we sometimes forget the leader is a person too. You can’t pour from an empty cup is a cliche because it’s true, and no better arena exposes that than becoming a caregiver for another loved one.

@fingermash on heuristics, complex adaptive systems, and the humility of realizing that just when you think you understand something, you discover how much you don’t know. We work through models- imperfect, but actionable models. The skill isn’t finding the perfect model, but rather knowing which one is useful, what deserves priority, and which frame gives you enough clarity to act.

I left with a full notebook, a lot fewer neat answers, and much better questions.

Cannot thank @aocoaching @coach_brettb and @jasonleydon enough for creating a room where people are willing to talk about the messy parts: identity, uncertainty, failure, change, leadership, and what it takes to keep moving forward.
#NoBSConference

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Day 2 of the Non-Superficial Bullshit Conference. Phoenix, Arizonia.

Heavy hitters all day challenging not only what you think, but also how you think.

Today's lineup:
Brett Bartholomew [@coach_brettb] previewing his new book, The Antihero Advantage.

KStarr [@thereadystate] sharing his models to assess and progress athletes.

Jason Leydon [@jasonleydon] on identity and finding mirrors with the ones you love.

Matt Morrison [@mountaineeringa] reminding us who's looking out for the leader.

Stu McMillan [@fingermash] sharing his coaching journey and applying informed simplicity to our athlete's programs.

Then a guest panel I was fortunate to hop on, an all-speaker panel with open Q&A, and Brett's final takeaways to close us out.

Two days. No hacks. No hype. Just honest people telling the truth about leadership, setbacks and life.

Clear head. Full notebook. Can't lose.

Thank you Art of Coaching [@aocoaching] for building a room like this.

#NoBSConference #ArtOfCoaching #CoachingLeadership #CaptainsAndCoaches

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A quick reflection on the first Non-Superficial BS Conference, held at my buddy @coach_brettb’s new compound just north of Phoenix.

First, it meant a lot to be invited to the very first one, the grand opening of the compound. Thanks to Brett for the invite, and to everyone who took time to come to spend a couple of days with us.

The highlight for me was the time with the other speakers. @thereadystate and @julietstarrett are two of the best people on the planet, and any chance I get to hang out with them is special. I hadn’t met @jenwiderstrom or @missymmcbeth before. It was a real treat, and I hope it’s the first of many interactions with both of them.

Brett had told me about his buddy @jasonleydon and that I’d really like him and he was right. His presentation was inspiring and told with real vulnerability. I appreciated that, and it was great to meet him.

Brett wanted something different for this one. The audience wasn’t only health, performance and fitness people, and he asked the speakers to skip the polished advice and talk about how real people deal with real hardship: change, doubt, setbacks, starting over. So I told my story from 1995 to now, through a running narrative and a handful of heuristics I’ve used to make sense of the complexity of this industry, our business and our lives.

Big thanks to the @aocoaching facilitators, to everyone who took time out of their busy lives to come, and to fellow presenter and good buddy @askjeevers for sharing six 45-minute drives between downtown Scottsdale and Anthem over the course of 3 days. And also for being the 3rd funniest presenter after Missy and Juliet.

Brett gave us some constraints. I had to work in this guy. I have seen maybe 15 minutes of Game of Thrones in my life. But I went all-in on Tyrion. No half measure …

I started my story in the middle — meeting Dan Pfaff in 1995, and how this meeting set the course for the rest of my career.

In 2008, I was burnt out. And honestly was ready to step away from coaching. Obviously I didn’t, but I was very close

After a series of financial setbacks, in 2018 we had to redefine what ALTIS is. From a T&F company that did some education to an education compa

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@coach_brettb thank you for doing what you do and bringing such a great community together

@julietstarrett
@missymmcbeth
@rehab_code
@askjeevers
@jenwiderstrom
@thereadystate
@fingermash
@jasonleydon
@mountaineeringa

What a freaking line up ⭐️⭐️⭐️

I hope I’m not missing someone 😆

Thank you all for sharing your stories, being vulnerable and diving into the real shit in this world that we need more of 💯

Incredibly impactful weekend that I hope to be able to share the stage at before long

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I’m not going to oversell this. We never have. But the room is almost set, and once it is, that’s it.

Professionals from 20+ fields, talking about managing people, running a business, reinventing yourself, keeping your marriage intact, and not burning out while you help everyone else. The stuff nobody puts on a slide.

Two days in Phoenix. Last chance.
https://artofcoaching.com/nobs

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There’s no shortage of conferences telling you what you should think.

This one is different.

What you see here is just a sampling of some of the topics we're going to be covering.

We want to be very clear: this is for people who are at a point in their life and their career where they want to learn more about how people navigated certain aspects of their business, their family life, and their changing identity as a professional.

It is open to absolutely every profession because everything we're going to talk about is translatable to every profession.

Whether you're an entrepreneur, whether you work as part of a larger company, whether you have kids, whether you're single, whether you're trying to advance in your career or you're still trying to figure out if you want to switch careers, there are going to be topics related to all of that.

‼️‼️This is a conference that, first and foremost, is focused on how people from a wide variety of backgrounds have navigated the challenges of real life. ‼️‼️

Swipe through topics coming to the Non-Superficial Bullsh*t Conference.

🎟️ Get your ticket now! artofcoaching.com/nobs

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Today’s going to be a good day!

Grateful for my team.

Grateful for the opportunities our clients provide us with.

It’s going to be a fun weekend leading this workshop and diving with a driven group.

People + Power Dynamics. There’s no such thing as “good enough” when it comes to learning how to manage the messy areas of leadership and life.

Run from anyone who says they have it figured out.

#artofcoaching #consciouscoaching #leadershipdevelopment #getyourhandsdirty

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The mindset you choose is the life you live.
⁣
Ever feel like you’re stuck, even though you’re trying hard?
⁣
It might not be your effort, it might be your mindset.⁣
⁣
Here’s the truth:
👉 A growth mindset leans into discomfort.
👉 A fixed mindset runs from it.
⁣
But the good news?
You can choose differently, starting today.
⁣
🔁 When you catch yourself avoiding feedback… pause.
🔁 When failure hits… ask: “What can I learn?”
⁣
These tiny shifts can change your entire trajectory.
⁣
💬 Now we want to hear from you:
Which one do you find yourself slipping into more often, growth or fixed?

What helps you get back on track?

👇 Share your thoughts or repost if you’re working on it.

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Here’s something I’ve learned over the last few years, especially after the relationships course we ran last year and engaging in conversations with so many of you who’ve come to our workshops.

Some phenomenal people opened up about so many incredible things- and I’ve certainly learned a lot through my own mistakes, experience and research here.

🚨But as it pertains to romantic relationships here’s something I’ll carry with me the rest of my life:

True love is absolutely about trying to figure out and support your partner, even when/if they’re hiding from themselves.

But true love also requires a willingness from the other person to let themselves be seen and to engage in that process with you.

Without that willingness, the love you give, no matter how real, can feel like it’s hitting a wall.

We live in a period where pursuing individual happiness and avoidance takes center stage: if a relationship or job isn’t perfect, social media will tell you to “leave,” “find where the grass is greener” etc

But the grass will ALWAYS be greener where you water it.

Growth happens when two people decide to continuously study and pursue one another—not just in the good times, but especially in the hard ones.

It’s easy to quit, surround yourself with echo chambers, give into cognitive dissonance, confirmation bias and insecurities.

But all of those are corrosive long term, and if not confronted- issues from one relationship just follow you into the next.

While everyone may have their own views about what love “should” be, one reality remains: it’s always going to be hard. It takes a tremendous amount of resilience, forgiveness, compassion, patience, and self-awareness to create something that lasts.

We’ll be running another one of these courses this fall- so regardless of where you’ve been happily married for 30+ years, you’ve been divorced twice or whether you’re trying to find “your person” or simply just trying to have a better relationship with yourself.

‼️If you’re interested, comment “Details” below.

Because “perfect” relationships don’t exist.

And there’s nothing wrong with that

#relationships #consciouscoaching #artofcoaching #love #growth

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Black Friday Bonanza at Art of Coaching!

🚀 Unlock up to 30% OFF on EVERYTHING! 🚀

Whether it’s Mentoring, Events, or Courses, we’ve got you covered. It’s time to invest in yourself and save big!

🌟 Visit artofcoaching.com/blackfriday to grab these amazing deals before they’re gone!

🔔 Hurry, this offer won’t last long!

#BlackFriday #Sale #Discount #Coaching #Mentoring #Events #Courses #ArtOfCoaching #BlackFridayDeals #InvestInYourself

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