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4 days ago
25
Posted On: October 14th 2026, 06:22 pm
Man this was a long time coming.

After a week of reflecting on our first-ever Non-Superficial BS Conference, I’m still not sure I have the words for it. But I do know that the most fulfilling thing was seeing it all finally come together.

If you’ve followed me for any length of time, you know I never claim that my work, or anything we do at Art of Coaching, is “perfect.” And to be frank, that’s not the goal.

But I’ll be damned if we don’t bring people together, make them think, make them laugh, make them confront things they otherwise wouldn’t, and help them grow and adapt—all while they help us do the same in return.

There’s no way I could capture that entire weekend in a set of photos or fully express the appreciation I have for everyone who was part of it.

But I know this: This was two years of trying to get this building done.

Ten years of a dream coming together. And in a couple of months, it all culminates with the official release of my new book, #TheAntiheroAdvantage

None of it came easily. There were more fights, setbacks, and moments of doubt along the way than I could ever adequately explain.

The lyrics of the song in this post was on repeat in my brain during the hardest months…”Not done fighting…I don’t feel I’ve lost…”

It was one battle after another.

But getting to bring all these people together, learn from some incredible speakers, and have my son there to experience even a small part of it made the whole thing that much more meaningful. And worth it.

‼️😈This weekend embodied what it means to be an antihero and a misfit. Someone who wants to do good but has a little chaos in them. Someone who wants to learn how to leverage their flaws, doubts, fears, and demons—all in the service of good.😈🏴‍☠️

What higher calling is there?

We’re all going to go through shit in life, and we need more pragmatic people and resources to help us overcome it.

That’s what our work is about.

When you read the final chapter of my book you’ll have a new definition of the word “RISE.”

Like the lyrics say- “is there more like us?” I hope so.

Thank you to everyone who was a part of this dream. And even to those who were part of the nightmare.
Comments (25)
tj.agewellathletics 4 days ago

tj.agewellathletics

Caught me locked in 😎 📝

coach_brettb 4 days ago

coach_brettb

@mikestella_atc Great photos of you. Happy to shoot them over text if you want. Look at that million dollar smile in that reel!

coach_brettb 4 days ago

coach_brettb

@tapetraining Deeply appreciate that Karl!!

coach_brettb 4 days ago

coach_brettb

@people_vibes_times Good tagline!!

coach_brettb 4 days ago

coach_brettb

@primetimesp21 Thank you! Hope you guys had a great anniversary trip!! Dates are up for next year. Hope you can make the next one :)

coach_brettb 4 days ago

coach_brettb

@gaudetrehab You likely thought I was nuts when I first told you about this compound! In all seriousness, thank you for being such a great friend. Host an event of yours down here anytime

taylor__somerville 4 days ago

taylor__somerville

Love it! Nice work🙌🏼🙌🏼

tapetraining 4 days ago

tapetraining

Amazing event and space. There is no better team then @aocoaching

coach_bgold 4 days ago

coach_bgold

🔥🔥🔥keep it up Brett!

gaudetrehab 4 days ago

gaudetrehab

Been a pleasure watching this unfold from afar @coach_brettb 🦸🏻‍♂️🛡️

people_vibes_times 4 days ago

people_vibes_times

❤️❤️ #Dadbuilt

primetimesp21 4 days ago

primetimesp21

Congrats!!

marsha_bart 4 days ago

marsha_bart

Big accomplishment. It took a lot of patience and hard work. Congrats 🎉

ashleybordenfitness 4 days ago

ashleybordenfitness

Heck yes!! Congratulations on such a great turn out and your son is adorable!

bachik_methods 4 days ago

bachik_methods

Good work coach. Its awesome to see your make this a reality. Since Ive known you; you had this goal and plan and you did it. Congrats on that because this is a big deal 🙌🙌❤️❤️❤️🔥🔥

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